Economics/14. Economic Theory

 Ph.D. Govryakova NN

Mordovia State University, Russia

Innovative Culture as a Factor of Innovative Development of Russian Economy

The formation of innovative model of economic development should be based not so much on the technological basis modernization as modernization of human capital and proper institutions while the Russian innovation policy now is still based on the principles of the technological basis modernization. This approach has disadvantages, the most important of them is the disincentive to retain the innovation capital (primarily the human capital) in the country. This leads to the inefficiency of the strategy at national level.

The technocratic approach to the innovation process is initially ineffective for the new economy with the prevalent human factor. If technology is inert to innovations and the individual is receptive, the innovation process can be initiated. If the individual is not receptive to innovations, even high technological innovations will not yield the expected results. It follows from this that the innovation process is rather social than technologicalone . Therefore, it is necessary to develop innovative culture for the growth of innovative economic system.

The innovative culture must be understood as a complex of knowledge, skills and references acquired and used in the process of comprehensive assimilation and production innovations in various fields of human activity with the protection of dynamic unity of traditions, innovations, and novations in the system. (1) In a general sense, the innovative culture as a social phenomenon is the readiness and ability of society to innovate in all forms: production, management, education, and legislation.

In the real sector of economy the innovation culture contributes to acceleration and enhancement of efficiency of adaptation of new technologies and inventions. In the field of management it contributes to a feasible anti-bureaucratic tendencies. In the field of education it promotes the realization of       innovative capacity of the individual. In the field of culture it optimizes the correlation between traditions and renewal, different types and kinds of cultures. Thus, there is an unlimited range of innovative cultural manifestations - from the creating conditions for effective use of innovative capacity of the individual, company or organization for the benefit of society to the guarantee of maximal balance in its reforming.

The level of innovation culture development in modern Russia is very low in all these areas. The main reason of it is a particular historical development of our country. Command economy did not stimulate the emergence of innovations on the strength of the absence of competition and motivation in the results of work product. Therefore it contributed to the emergence of generations of workers who were not interested in innovation activity. In addition, the Soviet economy was developed mainly by extensive way which did not stimulate the innovation development. Only as the sources of extensive development began to reduce, there is an intensive development of engineering and technology in the society, based on scientific-and-technological innovations producing with a help of new significant innovations. Thus, the natural wealth has a negative impact on the formation of motivation to innovate. Besides, the production of natural resources is much less risky than the innovation activity, and the profit is more stable and predictable (2).

As a result, the modern politics of the state was faced with a huge problem in the scope of innovations and human capacity-building. The problem is that people are unable to perceive innovative changes due to the low level of the innovative culture. In 2011, the Information Technologyand & Innovation Foundation (ITIF) published a rating of 40 countries and regions in the world for innovation development in which Russia took the 35th position.

Today the Russian innovative culture represents a culture of "conservative novatika" as on the one hand it contributes to a nonstandard approach to a labor activity and the cognitive process, and on the other hand the "conservatism of actions" holds the adaptation of ideas under the hypothesis "you never know what might happen". This has a disciplining effect on the innovative development.

Konstantin Tsiolkovsky in his article "Engines of Progress" wrote that the main reason of our wrong attitude to discoveries and inventions laid in the human weaknesses. He brought the whole system of problems standing before innovations: inactivity, vacancy of mind, conservatism; distrust of unknown names, egoism, and unawareness of common and social benefits; temporary damages, the opposition of workers to something new, unwillingness to be retrained, corporate interests, professional jealousy.

Thus, it is obvious that science and education are the key determinative elements of the innovative culture in modern period as they make clear goals, problems and gears of the innovative culture. They also contribute to the development of social requirements in innovations. Therefore it is such a critical question concerning an urgent need of conceptual reformations in the Russian education system. It is important to build innovative tolerance and receptivity in pupils and students, recognize innovative gifted children, develop a business activity. This requires training and methodological works concerning the innovative culture taking into account modern educational technologies and capability of technological resources. This does not seem possible without more deep theoretical thinking about innovative culture and identifying factors that facilitate and hinder its development.

The creation of necessary cultural conditions must be an important factor for innovation activity in Russia. This guesses accomplishment of the following measures:

- formation of positive attitude to innovations as a particularly important personal and public value in society and increasing use of mass media for this;

- monitoring of innovation activity in organizations at the federal level and level of individual regions and assurance of publicity of the results;

- arrangement and development of different forms of innovation activity on a competitive basis and consolidation of competitiveness in society.

Thus, the transition to innovation economics must begin with changing both the culture of society as a whole and its segments and organizations to the culture of innovation type. It requires the institutionalization of innovation culture, i.e. transformation of its development to organized and ordered process which has structured relations, the rules of conduct, and the responsibility of participants.

References:

1.   O.V. Andreev's Innovative culture as a major infrastructure component of the innovation process / / Electronic Journal of Engineering Bulletin Don. 2009.¹2 http://ivdon.ru/magazine/archive/n2y2009/124

2.   N. Malakhov Innovative culture of modern Russia: problems and prospects.2011. http://www.viperson.ru/wind.php?ID=643675