Ôèëîñîôèÿ / 2. Ñîöèàëüíàÿ ôèëîñîôèÿ

 

Dr. Sc., Professor Karabayeva A.G.

Dr. Sc., Professor Ismagambetova Z.N.

al-Faraby Kazakh National University, Republic of Kazakhstan

 

The features of social values

       Social values ​​are characterized as a dynamic socio-cultural "complex". Values ​​in the social and philosophical theory are revealed as important "personal" parameter of building of social sphere and manifestation of the main characteristics of the phenomenon of "subjectivity". Values ​​became the condition for the formation of "social competence" and social activity in all social spheres. Values are reflected in social activities and social assessments. Values participates in the process of regulation of social relations and in the socio-cultural "targeting".
       Values are describing as normative practice. Values are indicating as an intentional system. Values are determining as a universal value. Values are seen as the result of choice. Values are revealing as a social phenomenon. Values are defined as a specific sphere of perception and experience of social and cultural reality. Values influence on the process of modernization of society. "Values form an ideal object of value-sensual acts"
[1, p. 603].

       Values ​​in modern society became an important factor of communication as an "operational" parameter of existence and intersubjective connections. Values ​​ determine the criteria and factors of stability and "resistance" of the individual and social groups in the form of cultural values ​​and "relevant" values ​​of the social realms at the stage of formation of basic institutions, tools and conditions of global development for all types of society and in the different social spheres.
        Contemporary social theory shows interest to the value’s sphere ​​as a mental-moral complex and  factor of unity and integrity of self-awareness. Study of the value consciousness involves the consideration of the cognitive-emotional components of the value’s relations and value consciousness. Modern social philosophy reflects the consideration of value deformation at the level of understanding and implication of social norms, "rules" of behavior, cultural traditions, "principles" of life as well as change of value orientations and value "content".
       Modern society is characterized by the "dynamism" of values ​​as an important indicator of social change and social development as well as new social and cultural priorities as the basis for new social and cultural communication. Social thought and social practice take into account the "critical" assessment of "criteria", regulators and norms of social relations and social development as well as the existence of the person himself and social groups. Social theory characterizes social being as a whole with a position of value characteristics and content.

       Values ​​for modern society manifest cultural openness and in parallel a tendency to "self-understanding" of person in modern society and culture. Values specify​​ the conditions for "meaning formation" in culture and cultural life.  Values include meaningful and semantic commencement of cultural being. "Semantic" components of evaluation are indicated for all types of social activity as an important. The value relation presupposes the deep meanings of the available states of human life and human activity.

       Transformation of the ideas about universality, modality, understanding, regulating norms and values ​​takes place in contemporary society. The values ​​of modern society are seen as a factor of "differences" and competition in modern society. Values are revealed as the motivation complex. The value’s sphere is characterized by ubiquity and "everydayness" of evaluations.

       The values ​​of modern society are associated with the building and reconstruction of "qualitative" social models. These models show not only the most adequate "image" of social reality but also the strategy of activity in the socio-cultural perspective. Values ​​become part of the ways and skills of "rational" behavior and learning.

       Values ​​have a direct connection with social dynamics. Values ​​construct prerequisites for the transformation of life and social experience. Values ​​of contemporary society and culture reflect the diversity of meanings and functional aspects of the social structure as well as social connections and relations.

       Evaluation of social reality involves the relativization of values, value "content" and variety of types of reactions and motivational factors. Social reality is associated with value meanings and value consciousness. The values ​​of modern society are characterized by the blurring of the value content of culture, instability and dynamism of social values.

       Theory of values reflects the dependence and interconnection of the subjective, social and cultural functions of values. The theory of values ​​in the context of problems of social ontology and social theory shows the absence of a common and acceptable definition of "value’s meanings", elements of "value content", value definitions and values orientations.

        Modern axiology is able to fix the factor of the diversity of bases and "platforms" to the classification of values ​​for modern social theory and social philosophy. The values ​​of the social sphere are defined in view of the constant exchange of ideas, attitudes and values ​​of a social, cultural and "subjective" plan. The "practical" meaning of values ​​is connected with the justification of the connection of values ​​with the diversity of forms and elements of the cultural sphere and manifestations of the variety of social and cultural activity of modern man.

      Values  correlate with priorities and essence of economic activity, solving actual issues and problems. Value’s sphere concern to the problem of the quality of life of people as well as health care, development of science, education and culture. Values are connected with developing effective approaches to the problem of the correlation of the national culture and universal values ​​of contemporary culture in the implementation of the principles of cultural polycentric with equal value of every culture of the world civilization [2, p. 44].

        The values ​​of modern society become the most important factor of socialization. Society constantly reproduces the "need" for value’s "systematization" of social and cultural ideas. The values ​​of modern society are turning into the most important factors of social adaptation.
        Values ​​become the most important condition for cultural and information interaction. Values ​​are specified as indispensable condition for the formation of socio-cultural identity. The values ​​of modern society appear not only as "ubiquitous" and "everyday" problems, intentions, goals and interests of man but also as capable of acting in the context of the parameter and criterion of direct relation to relatively important methods and types of social interaction and communication.

         Social values ​​in modern society became an important factor of communication, influence, dialogue, creativity and operationalization in all social shears and realms of interaction. Values ​​at the stage of formation of basic spheres and institutions create conditions, criteria and factors of stability and instability of society in the form of cultural values ​​and "actual" interconnection.

        Contemporary social philosophy specify transfortmations of values at the level of understanding, implication and development of social norms, cultural patterns, cultural traditions, cultural practice, cultural exchange as well as interpretation of value orientations and value-cultural content.    Values ​​became forms, way, practice and skills of cultural behavior, interaction and learning.
       Values ​​have a direct connection with social dynamics and modernization. Values ​​show prerequisites for the transformation of cultural life, cultural meaning and social experience. Values ​​reflect the diversity of meanings and functional mechanisms in the structure of social connections and relations.
Evaluation of social reality reflects the relativization of cultural values ​​and social values, the variety of types of social and cultural
activity. Society transforms value’s meanings and value’s consciousness.
The values ​​of modern society are characterized by the relativization of the value’s content of culture as well as the changeableness of cultural values.

                                                              References

1.     Gartman N. K osnovopolozheniyu ontologii. – SPb.: Nauka, 2003      

2.     Moldabekov Zh. Zh. Intellektual"naja nacija: strategicheskijj kurs i kulturno-nacional"nye factory stanovlenija. – Almaty: Kazak universiteti, 2015