Market trends of brandy(cognac) is Ukraine

Market Analysis of brandy over the period 2005-2010. Review (monitoring) of brandy market is held on a monthly basis to determine the major trends, dynamics, and market size. Market research reveals brandy channels (distribution network) promoting goods and the competitive environment. The monthly market analysis determines the brandy dominant financial and economic indicators and basic consumer preference for existing brands (brands). Also, an extended analysis of the market cognac displays the range and characteristics of the product represented in this segment.

Market trends brandy. 1st quarter 2011.

In the 1st quarter of 2011 relative to Q4 2010 imports of brandy into the territory of Ukraine decreased by 92%. Reduction rate of imports of such products as compared to Q1 2010 was also significant and amounted to 89%.

During the study period, there is also a significant decrease in exports of brandy. For example, in relation to Q4 2010 reduction rate index was 83%, as compared Q1 2010 - 68%.

Volume production of cognac in Q1 2011 relative to Q4 2010 decreased by 24%. At the same time as compared to the same period in 2010 there is an increase of production of such products, the rate of which was 25%.

Brandy market trends 2006 - 2010's.

Analysis of the market for cognac in Ukraine 2006-2010. an increase in imports of this product in the first two years of the study period in physical units of measurement. The scale of growth at the same time in 2006 relative to 2005 was 70%, and in 2007, compared with 2006 - 65%. In 2008 to 2007 the volume of imports of brandy declined by 10%, and in 2009 in relation to the 2008 decrease in imports of the product reached 74%. Reduction rate of this index in 2010 relative to 2009 was 59%.

Dynamics of export from Ukraine of cognac in the first two years of the study period in physical units of measurement are also characterized by a positive trend. For example, in 2006, with 2005 exports of brandy increased by 15%, and in 2007, compared with 2006 - 28%. In 2008 to 2007 the trend of exports of brandy has been reversed - the reduction of exports was 27%. In 2009, with respect to the 2008 decrease in exports of brandy was 29%, and in 2010 relative to 2009 reached 71%.

Dynamics of production of cognac in Ukraine in physical units from 2006 to 2008. characterized by a positive trend. The maximum growth rate of production was observed in 2007 relative to 2006 (28%) in 2006 and 2008. with respect to prior periods increase the volume of cognac production was 15% and 9% respectively. In 2009, the brandy production in Ukraine fell by 21% compared to 2008 but in 2010 the trend of variation of the regained positive in nature: the growth rate exceeded 10%.

Consumption of Ukrainian cognac in natural units for the year 2009 has decreased significantly. Reduction rate of consumption of brandy in 2009 relative to 2008 was 27%. However, in 2010, there has been growth in the consumption of this product by 11%.

The main importing countries of cognac in Ukraine are Georgia, Moldova and Armenia. A small part of the market divided among other states.