Economical science/ 6. Marketing and management

Candidate of economical science Gorelova N.S.

Kostanay engineering- economical university named after M.Dulatov, Kostanay

Effective management of enterprise

Effective management is impossible without freedom of maneuver, which prevents the probability of getting into a deadlock. If there is no such freedom, at times we have to wait for an opportunity to avoid hardship and it can lead to loss of beneficial moment.

In organizations effective management requires high behavior standards and competent direction. Nowadays culture is major factor in competition. Significant condition for efficient management today is the use of advanced information technology, maximum workflow. It allows man to release not only from hard work, but also from routine tasks to restrain his creativity. High-performance of direction is also provided by professional staff and managers. Significant growth management performance is achieved when the members of the organization identify their own targets with the targets of company. Effective management also requires to reliable communications, that allows to submit all members of the management process with necessary information, to maintain an appropriate level of exchange [1].

Precondition for any organization to know and rationally use the factors and conditions of manufacture. The problem of effective management of enterprise is to answer the following questions:

• The first question is - what kind of resources, total output volume and its proper correlation

• The second question is - what kind of product, and how much should be done to meet people’s need according to their wants;

• The third question is - how to sell it profitably [2].

The problems mentioned above necessitated to form effective management in the organization, depending on the situation in the market. That why managers today should know modern methods of running production business.

Finally, efficacious management is impossible without the involvement of all participants in its results. This assists workers in the right to participate in management, income, property. Today with the efficiency raises the question of the quality of management as the ability to meet wants of the organization, its partners and clients on the level of high standards [3-5].

Management quality form:

• The quality of manager work;

• The quality managerial process;

• The quality of management structure (rationality, compliance with modern requirements);

• Quality managerial methods (economy, compliance with existing conditions and so on.)

• The quality of managerial information.

Process of enterprise profit based on a specific mechanism. The structure of the mechanism of profit management, according to I.A Blank includes the following elements [6]:

1 State legal and normative regulation issues of income formation and distribution. The adoption of laws regulating formation and distribution of enterprise’s profit is one of the areas of economic policy. Legislative and regulatory framework of the policy regulating the formation and distribution of the enterprise profits of enterprises have various forms. The principal of these forms include tax regulation, regulation mechanism of depreciation of fixed assets and intangible assets; control the amount of allocations of profit to the reserve fund, regulation of the minimum wage, and others.

2 The market mechanism regulating the formation and use of company’s profits. Supply and demand for the commodity and financial markets form the prices for the products, the cost of raising loans, the yield of individual securities, the average rate of return on capital. Go deep in market relations the role of the market mechanism to regulate the formation and use of company profits will increase.

3 The internal controlling mechanism of certain aspects of the formation, distribution and company profits. The mechanism of this regulation is formed within the enterprise, respectively, which regulates certain operational decisions on the formation, distribution and usage of profits. Thus, a number of these aspects may be subject to the requirements of the charter company. Some of these aspects are regulated formed on the target company management policy gains. In addition, the enterprise can be developed and adopted system of internal standards and requirements on the formation, distribution and use of profits.

4 The specific practices and methods of the profit management. In the process of analysis, planning and control of the formation and usage of profit used extensive system of methods that achieve the required results. The main of them is the method: technical and economic assessment, balance, economic, statistical, economic and mathematical, comparison, and others [7].

Effective mechanism of company’s profit management allows implement the challenges it aims and objectives, promotes efficient implementation of the functions of the office.

References:

 1 Knyshova EN Management: a manual. - Moscow PH "FORUM": INFRA-M, 2008. – 304 p.

2 Principles of Management / Akhmetov KG Sagindikov EN, Bayzhomartov U.S., BA Zhunusov - Aktobe - Oral, pub. "A-Printing", 2005 - 436 p.

3 K. Berdaliev Management: Lectures. - Almaty: Economics, 2005 - 238 p.

4 Setkov V.I Fundamentals of General Management (short course). - Moscow: INFRA-M, 2003. - 56 p.

5 Savitskaya GV Business Analysis: A Handbook. Posobie.-4th ed., Rev. and dop.-M.: INFRA-M, 2007. – 288 p.

6 Blank I.A Profit management. - K.: "Nika-Center", 1998. - 544 p.

7 P.F Drakker Managing for results. / transl. from English. - M., 1994. - 456 p.