Современные информационные технологии/ 1.Компьютерная
инженерия
Bulatova M.B.
Kostanay
State University named after A. Baitursynov, Kazakhstan
Correlation of "oral" and "written" in the
linguistic design of a blog
The modern level of the development of communication
technologies helps to develop and to promote new forms and types of
communication. The emergence and development of the Internet has expanded
significantly the volume and thespace
of communication between people.
Today, the fastest growing and the least studied
segment of the Internet is the communication in a blog format that is becoming
more and more popular; significantly outperforming the communication services
of chats, forums and personal pages.
Blog, or as it is also called a weblog is a partially
modified web page in which dated entries are entered in reverse chronological
order, containing not only records video, but also pictures, photos, and links
to other sites, and allowing readers to leave their comments to the author's or
authors’notes.
Address to the term linguistic design is not
accidental.Blog is a super complex form of information presentation in the
network. Texts of blogs are characterized by the coexistence micro texts with
different communicative functions and, as a consequence, a different set of
linguistic meanswithin the same blog. In addition, texts of the blogs are
highly implemented and include verbal content, hyperlinks, images, photos,
video and audio files. All of these components of the text of the blogs have
certain meaning and must be analyzed in the complex. It is therefore to
describe the linguistic features of blogs we should use the term linguistic
design, because it seems more appropriate and relevant.
Language, as an abstract phenomenon manifests itself
in the course of its use in a particular situation, or in other words, it is
manifested through the speech - a complex and multifaceted phenomenon whose
typology is very diverse, but, in fact, can be reduced to two basic forms -
oral and written.
The most important difference between the oral and
written forms of speech is that each has its own, specific, material basis of
its existence."The material basis of oral speech is the sound waves in the
air, the material basis of writing speechis the letters on a contrasting
background, fixed in any way (paint, light, etc.)" [4].
Oral speech is a speech, sounding, functioning in the
sphere of direct communication, while writing speech– fixed, mediated by
auxiliary sign system, as well as by time and distance [3].
No denying the fact that synchronization of online
communication, erasing time frames and status between communicators, as well as
many other factors lead to the fact that the language of the Internet differs
significantly from both written and oral forms of standardized literary
language.
More and more frequently in the scientific literature
on Internet linguistics scientists publish their opinions about what kind of
language functioning in the Internet belongs to the oral and written speech [2,
3].
In our opinion, the assertion that "... with the
emergence of the Internet, a new sphere of communication, some intermediate
type of communication appeared, which in some sense is written (visual), and in
some - oral" [2] is quite logical and can be justified in the analysis of
the functioning of the language in a particular genre of Internet
communication. However, we must consider that this statement cannot be
attributed to all cases the use of language in the network, but only to
so-called conversational genres of Internet.
In other words, the user will meet the written form of
speech on the sites of large companies, ministries, libraries, educational
resources. The situation is different with chats, forums, communication within
the instant messaging programs, comments, blogs, etc. It is in these cases, in
our opinion, and relevant introduction of the term "oral-written
speech." In our opinion, in these
cases it is relevantly tointroduce the term "oral-written speech."
In the study of linguistic design of blog in the first
place noteworthy is the form of language functioning in the blogosphere.
Texts of blog have nonuniform nature and are
represented by two major groups of texts: posts text and comment text. It was
found that the posts and comments of English corporate blogs significantly
differ in structural, functional and communicative characteristics. Thus, the
post has a much larger volume, united and clear author’sconcept. The business
style in fluence sconsiderably on his linguistic embodiment. The main
communicative characteristics of posts are informativity, accuracy,
expressivity, persuasiveness. Based on the data of the research, as well as on
theoretical developments of I.R.Halperin, who compares oral and written forms
of speech and extracts linguistic features peculiar to each of them [1], we can
assert that the texts of the posts are fully applicable to the written speech.
At the same time, comments are presented by the
reports of much smaller volume than the posts, often, it's one or two
sentences, the multiplicity of authorship leads to smearing of the author's
concept, their linguistic realization is presented mainly in a conversational
style. The main communicative characteristics of comments are conciseness and emotionality.
The main characteristics of communicative comments are conciseness and
emotionality. Texts of comments partly satisfy the characteristics of the
written form of speech, and partly - oral, that can be attributed to their oral
and written speech.
Thus, linguistic design of blog is characterized
primarily by the coexistence in it two forms of speech: writing, which is
represented mostly by text posts, and oral and written, which, respectively,
represented by the comments.
Literature:
1. Galperin I.R. Essays in the style of English / AI
Halperin. - Moscow: Publishing House of Foreign Literature, 1958. - 459 p.
2. M. KrongauzIdea of preserving Russian language,
thankfully, is not feasible [electronic resource] / M. Krongauz / / access mode
journal.: Http://www.russkiymir.ru
3. Lutovinova OV Lingvocultural characteristics of
virtual discourse: monograph / O. Lutovinova. - Volgograd Univ SGMP
"Change", 2009. - 477 p.
4. Rozhdestvensky Y. Theory of rhetoric / Y.
Rozhdestvensky. - M.: Dobrosvet, 1997. - 212.