Postgraduate, Danyluk Oksana

Vinnitsia National Agrarian University, Ukraine

Investments and innovations as a factor of development of agricultural enterprises

Trends of the modern state of Ukraine's economy is quite clearly indicate problems in one of the most important sectors of the country – agriculture. The most significant problem of agriculture are insufficient or even lack of innovation. Innovation in agriculture, primarily depend on the volume of investment that gets this or that enterprise. To exit from a crisis condition it is necessary favorable conditions and a favourable investment climate that will allow Ukrainian farmers raise agriculture on essentially new level.

The important stage of stable and competitive functioning of the agricultural enterprises are moving on the path of innovation development. Innovative development of agricultural enterprises is a process of change, which is based on the deepening of enterprise's goals, its subsystems, the tasks of each employee, who works in a team, improve their activities, improving business processes for achieving the overall strategic goal. The management system must provide integration of the goals, resources, personnel and their knowledge and motivation, actions (processes and procedures of management), the continuous development of the creative potential of employees, collective cooperation, etc [1].

The transition of the enterprises in the innovation way of development needs from business owners significant investment. In case of shortage of funds the enterprises appeals to the bank for a loan. According to the International Finance Corporation, approximately 77% of agricultural producers use the loans for the purchase of fuel and lubricants, 48% – to purchase plant protection products, 36%-on purchase of seeds. Only 13% of businesses use loans for technological renewal of production, and 6% on its expansion [2]. As you can see, only a small part of agricultural credits goes to the expansion of production and on innovation of enterprise, whereas this aspect is one of the most important in the process of enterprise development. As you know, at present, the interest rate on Cash loans in Ukraine is quite high and in the case of the election of the investments in the form of a loan, the owner of agricultural enterprises will prefer short-term loans that will meet the urgent needs of the enterprise, but do not promote the long-term and stable development. So most owners of agricultural enterprises are trying to attract domestic and foreign investors, take part in all ukrainian tenders, etc.

According to the World Bank's, agricultural potential of Ukraine used incomplete degree due to the containment of the income of farms and the imperfect

policy of its development, which led to decrease of private investment. Examples of unreasonable measures policy are: restoring restrictions on the export of grain (the most in 2010-2011, now these restrictions replaced export duties); interference in the activities of the domestic food markets for the purpose to control prices; the badly performance of the contracts, which prevented the financing of manufacturing agricultural production and the introduction of mechanisms of insurance of risks, as well as the unfinished process of land reform [3].

All the above mentioned problems significantly affect on potential investment attractiveness for both foreigners and domestic investors. Investment attractiveness is a combination of internal and external factors of the enterprise activity and a series of conditions, among which economic, political stability and transparency, favourable climatic conditions, social improvement, investment climate, which attests to the necessity and feasibility of investment in activity of the enterprise, etc. Today, in conditions of economic stagnation primarily suffers agribusiness.

Foreign direct investment in 2013 in Vinnitsa region totaled 269.9 million USD. That is by 8.7% increase over investments at the beginning of 2013 year and the per capita amounted to 166.3 USD. From these investment, agriculture was allocated about 13, 5 million USD [4].

The dynamics of income investment in agriculture indicates a quite clear upward trend of investment from year to year, but these investments are not enough to provide all the needs of agriculture, particularly innovative.

The development of innovation in the enterprise requires the development of strategic planning and programs, that is the main driving force in the way of innovative development of enterprise.

Strategic planning is one of the economic triggers that aims to improve the indicators of the long-term perspective activity of the enterprise to improve its competitiveness, efficiency of operation, upgrade and expand production.

The strategic program of the enterprise except the direction on a profitable activity in the long term, contains the explìcation, namely the scientific explanation, plan for future solutions that aim at sustainable development and stable position of the enterprise in market, and forecasts the identification of enterprises in the national economy.

Planning the strategy of innovative development includes the following phases:

- analysis of the external environment and forecast of development;

- analysis of internal environment of the enterprise;

- determination of the overall strategy of the enterprise;

- definition of the innovative opportunities of the enterprise;

- formation of the innovative strategic goals;

- development of the concept of innovation strategy;

- development and implementation of innovative projects [5].

The creating of innovation strategy depends on certain external and internal factors. External factors of influence include the conjuncture of the market, investment climate, socio-cultural level of the population, natural-climatic conditions, the development of information and computer technologies, producing base of the country, etc.

Internal factors of influence the following: forms of ownership of production and administrative premises, the scale of production, marketing activities, the availability and effectiveness of appropriate material and technical base of enterprise, etc.

Considering the variety of factors of influence, the owners of agricultural enterprises would have to plan and develop a clear strategy in the first place to the innovation lag took no more time than most factors are having an impact.

Increase the efficiency of agricultural enterprises needs the use of different levers of influence on their further development. The results of this activity and the appropriate investment climate indicate on the vectors of innovation development of agricultural enterprises. The introduction and implementation of strategic planning, allow to choose the strategy of innovative development, which will increase the efficiency and competitiveness of products of agricultural enterprises in the long term.

 

References:

1. Pidkaminnyy I. M. Cystemni faktory vplyvu na innovatsiynyy rozvytok pidpryyemstva [Elektronnyy resurs] / I.M. Pidkaminnyy, V. S. Tsipurynda.  – Rezhym dostupu: http://www.economy.nayka.com.ua/?op=1&z=480

2. Dani Derzhavnoho komitetu statystyky Ukrayiny za 2005-2013 rr. [Elektronnyy resurs]. – Rezhym dostupu: www.ukrstat.gov.ua

3. The worldbank document October 2013 [Elektronnyy resurs]. – Rezhym dostupu: http://www.worldbank.org/content/dam/Worldbank/ document/Ukraine-Snapshot-ukr.pdf

4. Dani Vinnyts'koyi oblasnoyi derzhavnoyi administratsiyi za 2013 rik [Elektronnyy resurs]. – Rezhym dostupu: http://www.vin.gov.ua/web/vinoda.nsf/webgr_view/GrXJHHQ?OpenDocument&count=5&RestrictToCategory=GrXJHHQ

5. Plakida V.T. Innovatsiynyy menedzhment [Elektronnyy resurs] /

V. T. Plakida. – Rezhym dostupu: http://eprints.kname.edu.ua/16718/1/KL,Innov.M-t,V.T.Plakida,N.M.Bohdan,pechatn.,26.04.10.pdf