Экономические науки/ 6.Маркетинг и
менеджмент.
Vlasova I. A.
Matviyevskaya O.
Donetsk National University of
Economics and Trade Named after Mikhailo Tugan-Baranovsky
BUSINESS PLAN - THE BASIS OF SUCCESSFUL BUSINESS
If a
person decided to do his business, he must thoroughly plan its organization,
that is, create your own business plan. Entrepreneurs from different countries
are beginning to any commercial activities is to organize such a plan,
understanding its importance and necessity.
In the
current market-a business plan is required for all participants, regardless of
the type of their activities. Thanks to him, all employees of the company,
bankers, potential investors will be able to assess their problems and
prospects, as the entrepreneur an opportunity to rationally analyze their
business ideas. In other words, without a plan is dangerous to start any
business, due to the fact that the probability of failure increases by several
times.
Business
Plan - necessarily a written document summarizing the business opportunities
and prospects and explaining how these features can be implemented by the
existing team of executives (managers). A written statement of the business
plan makes its development more efficient, and the plan itself - a systematic
and concise.
Contents
of business plan:
1.Biznes
plan starts from the end, a brief conclusion. This is a crucial part of your business plan, it is
the only section that will be read by potential investors, after which the
business plan will be put aside, or to accept an investor to invest.
Brief
Summary - this is the essence of your proposal is the result of already written
a business plan. Here, on one or two (maximum three) pages extremely simple and
should be presented succinctly the essence of your business: what are you going
to do, what your future product (service) will be different from competitors'
products and why consumers are interested in them, which costs (investments)
will require the implementation of your project and their sources. It always
gives figures on the volume of future sales (in the next 3-5 years), revenue,
profits, profitability level, and finally, the period during which the. You can
guarantee to return all borrowed funds (or in other words, the payback period
of capital investment).
2.
Product or service. In this section,
opening the main part of a business plan, a detailed description of the future
product, goods or services that you would like to offer our customers
(consumers). Here you set out his "main idea".
3.
Objectives and Strategy. Briefly describe
the purpose for which you seek in your business the next three years and an
overall strategy for achieving them. Three years - it is certainly not the end
of the road. However, in the opinion of many Western experts, a realistic forecast
of more than three years is almost impossible because of the rapidly changing
market situation.
4.
Description of the market. Success depends on
your ability to anticipate the needs and demands of consumers, which means you
need to know who your customers what they want, where they live, and that they
can afford. Also, if you want to best protect your investment, neglect of the
nature and size of the market is inexcusable. Many investors prefer companies
are already well-known market-oriented or well on it, compared to companies
with only the knowledge of technology and production process. So your knowledge
of the market should be as well documented in the business plan.
Good
market research can lead to changes in advertising, product packaging, the location
of stores, sales structure, even affect the nature of the product or service.
In the end, a qualitative analysis of the market will save you money.
5 .
Competitors.
6.
Marketing Plan.
7. The
production plan.
8 .
Organization and management.
9.
Legal Plan.
10.
Financial plan. This section of the
business plan is intended to summarize the preceding material and present them
in digital, but rather in terms of value.
11 .
Investment Program. This section should
outline a plan for obtaining funds to establish or expand businesses.
12.
Impact on the environment.
13.
Program to reduce risk and insurance.
The
concept of risk, evaluation, prediction, and even management - such is the
content section. Give your answer to the question: how to reduce risks and loss?
The answer should consist of two parts, the first of which arrangements are
specified risk prevention, and the second-Risk Insurance Program.
Risk
assessment is one of the most complex and least precise elements of financial
analysis. Required, as accurately as possible identify all the contingencies
that may arise in the future.
Writing
a business plan for the scope of work may vary in large ranges. It all depends
on the size of the organization and its business areas. For example, to create
a business plan takes a little time, since it requires a relatively small
amount of work, and some parts are simply not available. When you create a
different business plan is necessary to carry out labor-intensive market
research, having spent this much time and effort.
To
succeed, entrepreneurs need to effectively and clearly to choose a business
idea, as well as the organization's own business plan. In addition, the need to
constantly prepare and analyze the information not only about the position of
competitors in the market, but also about their opportunities and prospects.
REFERENCES
1. Rhonda M. Abrams. The
Successful Business Plan: Secrets
"Si-Strategies.
The OASIS PRESS. - 2011, - 303 p.
2. Johan С. В. Bontje. How to Create a Plan for
Successful Business Growth. AMACOM. - 2000, - 255 p.
3. Collin Barrow. The Essence
of Small Business. PRENTICE HALL. -2003, -197р.