The role of strategy in the enterprise
National University of Food Technologies
Introduction.
The determination of long-term goals and develop ways of achieving results in a
stable and long-term development of the enterprise. A well thought out strategy
where the manager of the organization will manage his/her activities, will
allow him not only to ensure the company development but also to achieve a
sustainable competitive advantage. For successful operation of the enterprise
by developing and implementing the strategy can efficiently and effectively to
plan their activities.
Materials and methods.
A significant contribution to the scientific and practical research on the role
of strategy in the enterprise made such scientists as M. Saienko,
L. Fedulova, V. Rulyev, E. Evtukhov, K. Filippova, N. Lysynko, L. Seliverstov.
Results. Scientists have
different approaches to the strategy definition. M. Saienko argues that
enterprise strategy is a systematic plan for its potential behavior under
incomplete information about the future development and business environment,
including the formation of the mission, long-term goals and the ways and rules
of decision-making for the most effective use of strategic resources, strengths
and opportunities, eliminating weaknesses and threat protection of the
environment for future return. [2]
L. Fedulova
defines strategy as a long-term model of organization that is accepted to
achieve the strategic objectives and constraints into account internal and
external environment of the organization. [3]
V. Rulyev said
that the main objective of the strategy is the most profitable of its
adaptation to the economic environment and compliance with it. In connection
with this strategy the company has to change and adapt to external conditions.
[1]
Examining the
research works of scientists we can conclude that the strategy is a set of actions
by which the company achieves strategic objectives, taking into account the
strengths, weaknesses, opportunities and threats that lead to a sustainable
advantage over competitors.
Strategy performs
an important role in the enterprise, because the strategy is a management plan
aimed at achieving specified goals, which brings together many competitive
actions and approaches to business that affects the success of the
organization. Therefore, using the strategy of the company is able to choose
the direction in which develop, because no strategy in the enterprise has a
reasonable plan of operations and programs to achieve positive results.
Modern views on
the role of the company strategy provide that strategy:
- combines all
parts of the organization as a whole;
- a pre-planned
response of the changes in the environment;
- a means to
achieve end result;
- a long-term
plan for the organization;
- covers all
major aspects of the organization;
- ensures
interoperability of all parts of the plans;
- provides answers
to key questions about the nature of the organization. [4]
For effective
management, depending on the external and internal environment appropriate to
use the following basic strategies: the strategy of growth, the strategy of
stabilization and reduction strategy.
Conclusions.
Therefore, the strategy takes an important role in the enterprise. Strategy is
a program activity of the enterprise, the foundation of which is to determine
the long-term goals of the company and the resources required for their
implementation aimed of obtaining a positive outcome.
Supervisor: L. Vlasenko
Literature
1. Рульєв
В.А., Гуткевич С.О. Менеджмент: навчальний посібник. - К.: Центр учбової
літератури, 2011. - 312 с.
2. Саєнко
М.Г. Стратегія підприємства: підручник.
– Тернопіль: «Економічна думка», 2006. – 390 с.
3. Федулова
Л. І. Менеджмент організацій: підручник. - Київ: Либідь, 2004, 448 с.
4. Харченко
С. В. Стратегія підприємства: Базовий курс лекцій та практикум.: Черкаси, -
2010 р. – 212 с.