Ýêîíîìè÷åñêèå íàóêè/6.
Ìàðêåòèíã è ìåíåäæìåíò
Tazhbayeva A.M.
Karaganda economic university, Kazakhstan
The
use of the ITSM principles at the enterprises
The
purpose of IT service management processes is to promote the improvement of IT
services quality. The quality management and control of processes are part of
the enterprise and its policy. The majority of offered systems is directed on
automation of a customer support department of Service Desk and the related operative
processes of ITIL/ITSM. Each enterprise is aimed at the performance of the
corporate purposes and mission, the solution of strategic tasks and realization
of the chosen policy. Each group of works promotes the solution of objectives
so that to achieve the objectives.
Such
groups of works organized between them are called as processes. In case the
process structure of the organization is accurately defined, it gives answers
to questions:
•
What has to be executed.
•
Expected result.
•
How to define work to receive expected result.
• How the results of performance of one
process influence results of other processes.
A
process is the sequence of works aimed at transformation of entrance data
(information, documentation etc.) into output data. [1, page 1]
For
obtaining the information on what the result of process performance will be, it
is necessary to check an entrance and an exit of each process approximate to the
characteristics of quality and to standards. As a result of it there are the
processes chains on which it is possible to trace what occurs in the
organization and what result has been achieved, and also to define control
points in these chains in which monitoring of products quality and services
provided by the organization is carried out.
The
majority of the enterprises have hierarchical structure. They consist of the
divisions uniting the groups of employees. There are different approaches when
forming divisions, for example, on the customer type, the product, the region
or the scope. As a rule, some departments simultaneously participate in
providing IT services and several fields of experts activity are mentioned. For
example, if there is an IT service on providing access to data of the accounting
program on the central computer, so several divisions will be involved in it.
The IT center will have to provide access to the program and a database, the
data-transport service and telecommunications will provide communication with
the IT center, and division of personal computers support will provide the
users with the access to the program. In processes in which some divisions
participate, quality control of services is made by monitoring of certain
parameters of quality, for example, such as the availability, the power of IT
means (carrying capacity), cost and stability. Then the organization providing
IT services compares the results of quality monitoring with needs of the
customer. The structure of such processes guarantees obtaining the qualitative
information on service so that it was possible to strengthen the control and
planning of services.
The
purpose of IT service management processes is to promote the improvement of IT
services quality. The quality management and the control of processes are part
of the organization and its policy. [2, page 25]
In
a number of the enterprises the use of the ITSM principles allowed to reduce the
support service at the expense of an exception of duplicated functions. Such
experience is useful, but many IT heads are interested in keeping the personnel
and the level of investments into IT as a whole. Doubts of the senior managers
are often connected not so much with the fact of investments into IT, but with
the way of use of these investments and return level from them. Especially it
is important for such constant expenses, as payment to the employees. Existence
of the worked schemes of performance in the organization - procedures, duty and
working instructions - gives the answer to a simple question – who is doing and
what he is doing. And, as the result, the general scheme of the personnel
involvement and ways of ensuring growth are put together. It is especially
important in the presence of a strategic problem of the business economic
growth demanding the appropriate growth of IT service. The investments into the
IT personnel become the mutually advantageous tasks clear both to business, and
IT.
Providing
the necessary services of appropriate quality is based in ITIL/ITSM on the
process organization of IT service work.
For the ITIL/ITSM model two groups of processes providing support of IT
services (Service Support) and their delivery (Service Delivery) are
central. The processes of services support
group are also called operative as they include the daily functions of the IT
center providing realization of IT services.
Processes of the second group refer to tactical ones, guaranteeing
service with the set quality. The majority of the offered systems is directed
on automation of a customer support department of Service Desk and the related operative
processes of ITIL/ITSM. However the database support of configuration
management and closely related decisions on management of IT assets also refer
to cornerstones of ITIL/ITSM automation.
For
implementation of ITIL recommendations at the enterprise it is necessary to
organize the project or even the target program. At that not "blind"
application of ITIL recommendations is necessary, but their
"adaptation" to conditions of concrete organization activity. The primary
activity in the project has to be directed on reengineering of IT activity
processes, thus it is required to accept and coordinate a huge number
difficult, and sometimes radical and unpopular decisions with representatives
of all divisions. In most cases realization of service ideology demands change
of the IT services work principles and affects the activity and interests of practically
all personnel; as a rule, it is necessary to form a new corporate culture in IT
service. During the project the relationships practically with all business
divisions are reconstructed; to consider the conflicts of interests, policy,
ambitions of employees and divisions. A large volume of works has to be
executed in a short time, and all works are performed under control of the senior
managers of the enterprise. These and some other factors significantly slow down
and sometimes complicate ITSM projects.
The
project of Naumen Service Desk information system in the group of Kazakhmys
companies entering ten the largest global manufacturers of copper. The realization
of service approach in management of IT processes on the basis of the system
developed at the enterprise has increased the control and the quality of staff service
of territorially distributed group. [2, page 36]
Naumen
Service Desk is the software product for management of customer service and
technical infrastructure. Its
opportunities allow automating activity of IT divisions and the customer
services dealing with the service of external or internal contractors.
The
application of Naumen Service Desk allows:
• to build effective work of a support service;
• to realize service model of IT management;
• to provide full-rate management of
enterprise IT assets;
• to simplify and make transparent interaction
with consumers of IT services;
• to provide management of development
projects;
•
to form the diversified reporting about activity of IT and customer services.
The
project has been done by specialists of the NAUMEN and "Kazakhmys"
companies.
For
improvement of staff service quality of territorially distributed group it is
required to carry out the following tasks:
•
to construct the uniform information environment of IT services management;
•
to regulate activities of IT division for delivery and support of IT services
on the basis of use of ITIL/ITSM recommendations.
Bibliography:
1.
Pototsky M. Management IT services./Pototsky M. – Moscow. : "Open
systems", No. 01, 2004. -2 pages.
2.
Jan Van Bohn. IT Service management. Introduction./Jan Van Bohn - Moscow. :
Page ITSMF, 2009.-350.