Kharacheban A.A.

Donetsk National University, Economics and Trade after M. Tugan-Baranovsky

logistics management

In early 1970, a number of prerequisites for the emergence of a new concept ensure the competitiveness of firms. First, a food marketing orientation was appropriate add object orientation to a particular consumer, which has subject of a new science and scope of business, now called logistics. Secondly, the energy crisis of the early 1970's put forward as main conditions for the existence and development of firm resource factors, the introduction qualitatively new system of resource-saving technologies in the field production, and in the sphere of exchange. At this stage, the consumer seeks maintain the current level of consumption and quality of life without increasing the
cost resources. Manufacturers are oriented to specific
consumers seek to satisfy his needs at the lowest common
costs in the areas of production and circulation. For the developed market relations become relevant processes of integration
marketing and logistics, which form the interaction of the two concepts
leadership. Interaction of marketing - a concept of governance
market-oriented, and logistics - as the concept of governance
focused on the flow and creates opportunities to improve the material and
information usefulness and value of the product, estimated by the buyer or client .

Marketing and logistics as determinants of value for the customer. This integration provides the framework for allocation in the overall logistics
so-called marketing logistics, which provides clients
(buyer) ample opportunities to dispose of products. And marketing, and logistics as a science, as the kinds of functional management
have an empirical nature: they arise from the practical
need to find a heuristic way out of situations that did not have
at the time of classical solutions. Currently, there is a question of finding new solutions not only and not so much within these sciences, how much of their junction, in the areas of their intersection. Prices are in scope and is defined as a marketing logistics, that implies section of business logistics, including the methodology, theory, methodology and algorithmization optimization process flows of all kinds,
accompanying marketing activities, as well as peer
methods by which the system is carried out marketing analysis
Synthesis and optimization of flows that accompany the goods from the producer to specific buyer and the subjects of marketing communications system system in the process of their interaction. Concept of marketing logistics is easy to form on the basis of general
definition of logistics. Recall that logistics is defined as
science (activity) of the cross-cutting materials management,
incorporating:
1. Bringing the material flow to production;

2. Managing the flow passage inside the production;

3. Managing bring finished products to the consumer.

The specifics of logistics is to merge the management of material
flow on the above three sites, as well as within each of them, "one
hands ?. Marketing Logistics examines the last stage (not in isolation, but in the deep systematic relationship with the previous ones), then there is science (activities) of planning, monitoring and management
transportation, warehousing and other material and not
material transactions occurring in the process of bringing the finished
products to the consumer in accordance with the interests and demands
the latter, as well as transmission, storage and processing of relevant information. The principal difference between the distribution logistics from traditional marketing and sale is as follows: . subordination of the management of material and information flow goals and objectives of marketing; . systematic relationship of the distribution process with the processes of production and procurement (in terms of materials management);systemic relationship of all functions within the distribution. In other words, marketing logistics can be defined as planning,
organization, accounting and control, analysis and management of all Operations
More NEWS: Professor Bernard J. La Londe has pointed out that logistics has evolved from an operational perspective through a tactical perspective to a strategic perspective to a strategic perspective.1- One manifestation of this growth is seen in the integrated logistics concept, which also has been referred to as the "Total Enterprise Approach." 2- In the integrated logistics/Total Enterprise Approach, the focus of logistics becomes interfunctional linkages, i.e., the relationship between logistics and other departments within an organization. Logistics interacts with a number of different areas within an organization, such as operations (production), procurement, human resource management, and marketing, 3- with the most common interface being with marketing. 4- There are several reasons for this close association between logistics and marketing. For one, some have referred to logistics as "the other half of marketing." 5- That is, logistics is one component of the place function (the other component being channels). Secondly, good logistics contributes strongly to customer service through delivering goods to the right place, at the right time, and in good condition. For example, reliability and dependability of service has emerged as the number one factor in post-deregulation studies of carrier choice. 6- From a customer service perspective, reliable and dependable delivery allows for a more consistent order cycle, which can help to reduce stockout possibilities.