Экономические науки / 9. Экономика промышленности

B.S. Kurmanova, А.А. Ganyukova

The Karaganda State University

named after E.A. Buketov, Karaganda

Formation and development of event tourism in the Republic of Kazakhstan

Nowadays the development of tourist branch in the Republic of Kazakhstan has priority value that is confirmed by its entry into number of seven clusters defining long-term specialization of national economy in non-oil branches.

One of the most dynamically developing directions in development of tourism is event tourism. Event tourism is understood as the tourist activity connected with various significant public events, and as by the unusual natural occurrences attracting with the uniqueness.

According to the purposes of visiting a country for temporary stay event tourism is subdivided into visits of exhibitions and fairs, festivals of sporting events, as well as for the purpose of business tourism.

A number of the event actions promoting positioning of the Republic of Kazakhstan in the world market of tourist services includes:

- The summit of OSCE which has taken place on 1^st of December, 2010 in the city of Astana;

- Asia Dauysy - the musical international festival held in Almaty;

- International film festival "Eurasia";

- the 7th winter Asian games, taken place in the cities of Astana and Almaty in January - February, 2011.

- The World Ice Hockey Championship with a ball 2012 - during the period from January 29 to February 5, 2012.

In our opinion, at the moment external positive image of RK hasn't created yet. Only CIS countries have positive information about our sovereign state, and unlike them, many other countries have never heard about Kazakhstan.

For development of event tourism in Kazakhstan it is necessary to carry out the following measures:

1) to create the bureau for a common information space and advance of tourist events;

2) to develop a uniform calendar of large event actions;

3) to introduce the simplified visa regime during conducting events of national scale.

It is necessary to develop the whole complex of actions for realization of these purposes. First of all, Kazakhstan has to possess so-called "personal card" which includes three basic elements: slogan, symbol and events. The symbol which could become, for example, Bayterek is capable to consolidate the main idea of image. The main objective in choosing a symbol is its compliance to the slogan and simultaneous revealing of wide capacity of our country.

The following event actions become the next events promoting recognition of the Republic of Kazakhstan in the world:

1. The 28th Winter Universiad in 2017 in Almaty.

2. The 17th boxing World Cup in Almaty.

3. Historical event – carrying out “EXPO – 2017” exhibition in Kazakhstan.

Thus, the country is expecting many important events which can promote development, and also inflow of foreign tourists. For this purpose it is necessary to create a full set of high-quality services in the sphere of placement, transport, catering and carrying out business and sporting events.

In the conclusion, it should be noted that when positioning the native tourist product for ensuring the greatest inflow of foreign tourists, Kazakhstan is to embody national traditions, culture, history, large virgin natural territories and all innovations cast by scientific and technical progress in a whole. Complexity is that Kazakhstan shouldn't position the tourist product as someone's analog, our country has to set absolutely new vector of the tourist opportunities.