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Ermolenko Dmitry, Controlling & Reporting Lead Expert

Lenta, LLC

 

ECONOMIC VALUE-ADDED: ADVANTAGES AND DISADVANTAGES

 

Discerning investors, always eager to make above-average returns on their funds, have begun to pay more attention to non-traditional measures of financial performance that measure value, than to traditional accounting measures (Dillon & Owers, 1997, p.32). This value has been defined as the “true economic profit” that a company can be assessed for (Value Based-EVA, 2008, 1). Many managers have begun to use EVA or similar concepts to judge the impacts of present decisions and to help make future ones (Shaked & Leroy, 1997, 3).

Many experts believe that making financial decisions based only on accounting

data can hurt a company (Stewart, 1991, p. 22, 24-29). Economic Value Added (EVA) is a useful financial metric that measures value based on adjusted accounting data to assess financial performance and help a company grow (Stewart, p. 3; Makelainen & Roztocki, 1998, p. 7).

 

Dissatisfaction with Earnings Per Share

 

According to conventional accounting wisdom, Earnings Per Share, or EPS

(perhaps the most common financial metric), is the key financial metric for financial

performance assessment (Stewart, p. 22). It is likely one of the most widely used and well known financial metric in the business world. The equation for EPS is calculated as: [Net Income – preferred stock dividends] / Either [Common stock shares outstanding +equivalents] or [The “average amount of shares outstanding”] (Value Based – EPS, 2008).

Some experts in the field of finance believe that EPS ratios change too quickly and too much to be of any real use for financial analysis (Stewart, p. 22). Even worse, they are based on historical costs that are usually unadjusted for present use. Those dissatisfied with using EPS (and similar accounting metrics) as an indicator of financial performance have turned to using “value-based performance measures” instead (Roztocki & Needy, n.d.-EVA for Small Mfg. Co., 3).

 

Other Problems Encountered with Accounting Based Measures

 

Critics of EPS and similar accounting metrics cite several other reasons why they are displeased with the prevalence of using EPS as a measure for growth and

performance. According to many analysts, making decisions using EPS (and

subsequently the Generally Accepted Accounting Procedures, or GAAP necessary to

arrive at EPS) appears to be the cause for a large amount of misallocation of funds among companies (Stewart, p. 2). Analysts such as G. Bennett Stewart III show that the use of the current standard accounting procedures (GAAP) causes companies to do seemingly irrational things to keep a good EPS figure (Stewart, p. 24-28). Critics of maximizing EPS claim that growing the EPS metric is the impetus behind much waste and lost opportunities among companies that should be realizing more growth (Stewart, p. 24-28, Share Prices In spite of the above-mentioned problems, many managers still pursue EPS figures because they believe that good EPS figures appeal to investors and influence stock prices (Stewart, p. 2). However, in this pursuit of growing EPS to lure investors, the managers tend to compromise the financial strengths of their companies (Stewart, p. 2).

Managers who believe that share prices are moved by the movement of EPS are in reality taking the wrong road toward the right goal of stock price control (Stewart, p. 21). On the other hand, analysts who prefer to measure value instead of earnings believe that what investors really desire is not a high EPS , but instead a high cash value of the company (based on future cash flows) (Stewart, p. 2). This is also what they believe is the reason that stock prices change; change in value causes change in share prices (Stewart, p. 2).

These analysts believe that firms should attempt to increase “value” instead of EPS, and therefore measure financial performance by a value-measuring metric instead of EPS (Stewart, p. 2, 3).

 

EVA

 

EVA, or Economic Value Added, is such a metric that seeks to improve and

measure efficiency and “value creation” (Shaked & Leroy, 1997, p. 1, 2; Stewart, p. 3). G. Bennett Stewart III., originator of EVA and author of one of the largest works on the subject (a source heavily drawn on for this paper), naturally believes that accounting earnings and dividends (and EPS) are irrelevant concerning stocks and their valuation (Stewart, p. 3, 43). He says that “Management should focus on maximizing a measure called Economic Value Added (EVA)…[which] is the only measure to tie directly to intrinsic market value” and that EVA should replace EPS (Stewart, p. 2 , 3; 32).

The difference between the two measures is reflected in the two schools of

thought that they represent. Another expert states that “(a)ccounting focuses on the

residual income available for residual claims, before they receive any returns” (Dillon & Owers, 1997, p. 33,  7-8). It involves itself with what has already happened in the firm’s financial history and is to some degree irrelevant for the purposes of judging financial progress for the present period (Dillon & Owers). This takes a different approach to the present and forward-looking views of “the economic concept of income” that judges financial achievement for investors and takes into consideration future outlays of funds; EVA attempts to reconcile these two views somewhat but is mostly aligned with the second position (p. 33, 7-8).

 

EVA’s Advantages and Disadvantages

Proponents of EVA proudly point to explicit and secondary benefits of implementing EVA in a company’s structure. A company can benefit from some of these advantages of EVA even if it is not made the sole target metric.

 

Advantages

 

1.    Efficiency

EVA points managers and firms toward efficiency—essentially a goal of using

EVA is to cause the firm to accomplish more (monetarily) with as little capital as

necessary (Stewart, p. 3). Efficiency is not the first concern of EVA, but EVA can show what “value” was made from what capital was used; in this way it can judge efficiency (Mäkeläinen,; Dillon & Owers, p. 33, 3). Money is not free, so it should be used in such a way that would maximize its return, or at least pay for the cost of using it (Dillon & Owers, p. 33, 2). This is a “fundamental notion” of EVA – to get more for less (p. 33,2). Since the “cost of funds” used is the interest, the lower the price of the funds the better and more desirable the borrowed funds are (all other factors equal) (p. 33, 3).

2.    Manager’s Incentives

The implications of this efficiency that EVA promotes is what its proponents

believe is another major reason why EVA should replace EPS. Stewart believes that a

policy of having managers meet yearly budgets is not as practical as having them be measured by EVA, which would provide a greater incentive for performance (Stewart, p. 5). Stewart wisely points out that more than just financial awards are necessary to get stellar financial performance from managers; managers need to want to succeed (though the financial reward helps as well) (p. 223).

Stewart suggests that a firm bases its managers’ incentive on an adjusted

percentage of EVA, suggesting that they should get a portion of the actual value they help to make (p. 4, 5, 234-240). Utilization of this method would not limit managers to a particular bonus range (like a majority of American companies do), so the sky is

essentially the limit to the value they can create and then benefit from (p. 234). The

managers’ goal is to make the company more profitable and efficient without incurring any more costs that are not (at least) covered by the increasing profits – they are not to hurt the company by increasing its debt without having the new profits pay for it (p. 225).

Under this system, the more efficient and value-enhanced the firm becomes, the higher a manager’s incentive (bonus compensation) becomes (p. 233). Improvement in EVA (and therefore the firm’s worth) is the goal that the managers aim for, resulting in the growth of a firm’s value (Shaked & Leroy, p. 3,4, 11,2, 12,2; Stewart, p. 233). Stewart believes in a laissez-faire approach, allowing a manager to do what he sees fit (obviously within ethical standards) to increase the company’s value (Stewart, p. 228).

3.    Applicability

Another benefit of EVA is that its applicability is virtually universal. Its simplest application requires only two of the most commonly used financial statements; the balance sheet and the income statement, allowing it to be applied to virtually any company with accurate financial statements (Mäkeläinen & Roztocki, p. 5, 2).

4.    Other Advantages

The principles of Economic Value Added are also relatively simple to understand (Mäkeläinen, 1998, p. 61, 3). The fact that the principles of EVA (efficiency, increasing wealth) can be easily conveyed to others, including employees, gives them a common goal that they can clearly contribute to and appreciate (Mäkeläinen & Roztocki, p. 6).

While the theory underlying EVA and its application can be complex, the basic points it stands for appeal to common sense. EVA can also be used as a kind of diagnostic tool, showing managers which sections of the firm need more work to increase a firm’s value for the next period (Mäkeläinen & Roztocki, p. 18, 2, 3).

 

Disadvantages

 

Like all other things in life, no one solution is a perfect fit for everyone, and EVA is no exception. Some experts say that while EVA looks simple, it can be or become cumbersomely complex (Shaked & Leroy, p. 1, 5, 6). Obviously, the simpler EVA can be made by a company’s finance department, the easier it will be to understand and the more it will be used (p. 4, 4, 5). Additionally, there are no official standards pertaining to the use of EVA, so companies may apply the metric differently than other, similar companies do (unlike GAAP standards), giving results that do not provide for fair “comparability” (p. 1,7). This is a major disadvantage of EVA.

1.    Disadvantages - Suitability

A major disadvantage is the question of the universal suitability of EVA. Some

suggest that EVA is not the best choice for all companies (p. 5 ¶ 1, 3, 9). These experts believe that EVA is more suited to established companies “with few requirements for capital expenditures” likely because capital is a major factor in the EVA equation (p. 9, 5, 6). Such experts believe that EVA is not suitable for “companies that are …sensitive to the availability of capital… [instead, they] might do better to use…CVA” (p. 2, 1).

Those familiar with both metrics will observe that the formula for CVA (cash value added) is built on essentially the same principal as EVA. The formula for CVA is “operating cash less the charges for the capital employed by the unit” (p. 1, 3).

2.    Disadvantages - Measurement of Efficiency

Several authors have brought up other disadvantages of using EVA, four of which will be listed here. The first disadvantage is what Peter Brewer, along with his co-authors in an article entitled Economic Value Added(EVA): Its Uses and Limitations, calls the problem of “size differences” (Brewer, Chandra, & Hock, 1999, p. 7, 3). Brewer mentions that one can make the comparison of two companies and find that one company has a higher EVA, yet a lower ROI (Return on Investment). This indicates that although one company had more value created in terms of the EVA metric, it still would not seem to be as efficient at creating wealth as the other since it did not necessarily make more value with fewer funds (p. 7, 3). As he says, “(a) larger plant or division will tend to have a higher EVA relative to its smaller counterparts” (p. 7, 3).

3.    Disadvantages - Accuracy

Another potential shortfall Brewer lists is that since the calculation of EVA

depends on the financial statements based on accounting principles, accountants can

change factors to some degree to change the resulting EVA figure. Examples he lists

include moving the fulfillment of orders in or out of an “accounting period” to move the revenues recorded in or out, and shifting expenses in a like manner (p. 8 ¶ 2). However, one may note that a properly adjusted EVA metric will take into account such changes.

4.    Disadvantages - Short-sightedness

Yet another downfall is what Brewer considers to be a shortsighted approach to

what appears to be in his article R&D expenses (p. 8, 4-6). He voices the opinion of

those who believe that EVA and similar metrics prompt managers to make positive

changes for the present time and present benefits without regarding so much the projects that provide returns in the future (p. 8, 7).

It is in the author of this paper’s opinion, though, that a manager who truly looks out for the well being of his company will secure both current and future returns, yet will merely place a smaller priority on the current returns, desiring a secure future for the company.

Stewart also presents a kind of rebuttal in his Quest for Value. He says that a plan in which a bonus is awarded to a manager who meets a goal and is limited by a bonus cap (or in other words that the manager’s bonus falls within a high/low range) can be hurtful to a company in both good times and bad times (p. 234). Stewart says that having such a policy will only motivate managers to give better performance during good times, when success is attainable and managers are within the high/low range. However, when managers realize that they will not be able to meet their goal, or when they are at the top of the range and will not be rewarded for any further success, they will have much less incentive to contribute to the well-being of the firm (p. 234). This is in contrast to his plan, which does provide incentive for times of less value added (when future returns have not yet been realized), enough perhaps to tide a good manager over until the success of the future project is evident (p. 235-241).

5.    Disadvantages – Usefulness as a Solution-maker

The last downfall that Brewer mentions is what he calls the problem of “results

orientation” (p. 9,1). By this he means that EVA is not a very helpful diagnostic tool to “point towards the root causes of operational inefficiencies” (p. 9, 2). Therefore, he assumes that when it comes to strategizing about the next term, EVA will offer little help and guidance toward improving value (p. 9, 2).

Others believe that the opposite is true and that EVA can show managers what

needs to be altered to increase value for the next fiscal term (Mäkeläinen & Roztocki, p.18).

 

References

1.     Activity Based Costing. Retrieved January 2008 from  http://www.defenselink.mil/comptroller/icenter/learn/abcosting.htm

2.     Anderson, A. M., Bey, R. P., & Weaver, S. C. (2005). Economic Value Added® Adjustments: Much to Do About Nothing? Retrieved January 2008 from http://www.lehigh.edu/~incbeug/Attachments/Anderson%20EVA%204-7-05.pdf

3.     Brewer, P.C., Chandra, G., & Hock, C.A.. (1999). Economic value added (EVA): Its uses and limitations. S.A.M. Advanced Management Journal; Spring 1999; 64, 2. Retrieved April 14, 2007, from http://www.lib.uwo.ca/business/BrewerEVA.pdf

4.     Dillon, R.D. & Owers, J.E. (1997). “EVA® as a financial metric: Attributes,

utilization, and relationship to NPV.” Financial Practice and Education,

(Spring/Summer). Retrieved March 19, 2007 from  http://207.36.165.114/JAF/fpess974.pdf

5.     Investopedia: EVA. (2008). Calculating Invested Capital. Retrieved March 4, 2008 from http://www.investopedia.com/university/EVA/EVA3.asp

6.     InvestorWords. (2008). Yield to Maturity Definition. Retrieved March 3, 2008 from http://www.investorwords.com/5370/yield_to_maturity.html

7.     Mäkeläinen, E. & Roztocki, N. (1998). Economic Value Added (EVA) for small business. Retrieved March 22, 2007 from http://www.evanomics.com/download/evaspres.pdf

8.     Mäkeläinen, E. (1998). Economic Value Added as a management tool. Retrieved January 2008 from http://www.evanomics.com/evastudy.shtml

9.     Roztocki, N. & Needy, K. (n.d.). EVA for small manufacturing companies. Retrieved April 14, 2007, from http://www2.newpaltz.edu/~roztockn/lasvegas99.pdf

10.  An Integrated Activity-Based Costing and Economic Value Added System as an Engineering Management Tool for Manufacturers. Retrieved January 2008 from http://www2.newpaltz.edu/~roztockn/virginia98.pdf

11. Shaked, I., Allen, M., & Leroy, P. (1997). Creating value through E.V.A.- myth or reality. Retrieved March 20, 2007 from http://www.strategybusiness.

com/press/16635507/12756

12. Stewart III, G. B. (1991). The quest for value: A guide for senior managers.

New York: HarperCollins. United States Postal Service. (2001). Economic value added handbook. Retrieved April 14, 2007 from http://www.apwu.org/dept/ind-rel/USPS_hbks/F-Series/F-06%20Economic%20Value%20Added%202-1%20(111%20KB).pdf

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