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Ivasenko
A., Chala K.
National
University of Food Technologies (Kiev, Ukraine)
Tourism Industry of Ukraine
Today the Ukrainian tourism
industry confidently has entered the world tourist market. Tourism in Ukraine
has been recognized and is an important economic factor. There is a good reason
for this change.
Daily profit from one foreign tourist in Ukraine equals
income from exporting nine tons of Ukrainian coal. A tourist sector of the
economy serves as a major source of currency for 38% of countries in the world.
It's all a matter of priorities and one that many countries in the world choose
to emphasize.
In the present day we can see that things are beginning to
change in the Ukraine's tourist industry. The Cabinet of Ministers and the
President, adopted several important decrees on tourism, "The Program of
Development of Tourism up to the year 2010" has already been launched. In
October 1997, Ukraine became a Full Member of the World Tourism Organization
(WTO).
The World Tourism Organization has placed Ukraine in the top
25 most visited countries in the world. Does Ukraine tourism really have what
it takes to attract tourists? Yes, it truly has great potential.
There are many features that are advantageous to the
development of Ukraine tourism:
·
Over
500 cities of Ukraine were founded more than 900 years ago, also 4,500 villages
of Ukraine are more than 300 years old.
·
More
than 150-thousand monuments of culture, history, and archeology reflect the
remarkable history of the Ukrainian people. 80 % of the monuments of Kyivan Rus
epoch (IX - XII centuries) are concentrated in the territory of Ukraine.
·
The
excavations of ancient towns in Tira, Olviya, Chersonese, Panticapea dating
from the 5th century B.C. as well as the magnificent fortresses built in the
14th-15th centuries by Italians from Genoa, are located in Crimea.
·
More
than 600 museums introduce the most outstanding facts and personalities of
Ukrainian history and culture.
·
Ukraine
has excellent and diverse geography, climatic conditions, and scenic nature.
Ukraine tourism operators consider the Carpathian mountains are a traditional
place for skiing, mountaineering and kayaking.
·
Many
regions of Ukraine have saved their ethnic originality. Tourists therefore have
a great opportunity to get acquainted with national culture, songs, dances, and
meals.
Ukraine tourism opportunities are not restricted to the
traditional destinations. There are still many "special" places where
you:
·
will
find the unique combination of virgin nature and animal life. There are 33
National Parks, Biosphere and Nature Reserves in Ukraine. The most famous are
"Shatskyi", "Karpatskyi".
·
can
feel the spirit of the glorious battles and fearless warriors of the defensive
fortresses of Kamyanets-Podilsky, Lutsk, Bilhorod-Dnistrovsky, Uzhgorod,
Mukacheve.
·
will
touch harmony of nature and design at one of the most beautiful places, created
by human hands, Dendrological park "Sofievka" which was given as
"a very special gift" by the Polish count Potocky to his beautiful
Greek wife Sofya, after whom the park owes its name.
·
All
these places are interesting and have a lot to offer that will keep you excited
and busy for long periods of time. Otherwise they wouldn't be that popular
·
Ukraine
tourism attracts more than 15 million travelers every year. What are they
looking for? Each of them has his/her plans and places of interest. But all of
them will find some unspoiled spots in Ukrainian nature and culture which are
still waiting to be discovered.
Rural tourism can be developed practically in all the
regions of Ukraine, but the most prospective are the western regions in which
up to sixty or seventy percent of the local population could be involved in it.
On the one hand, such tourism will let people see and explore the beauties of
the land, and on the other hand, it will promote mountain skiing and
health-improvement centres and resorts. Also, such tourism will boost local
initiative and will be a good incentive. The transport corridor Lisbon-Kyiv
that will be created in the near future will provide a better access to the
western regions of Ukraine both for the Kyivans and Western Europeans. It will
be beneficial for the development of the Western Ukrainian tourist market.
Ukraine objectively has a huge tourism potential which
unfortunately is not used very effectively. The reasons of this is a hard
socio-economic situation in the country, not adjusted policy regarding to
machinery of stimulating tourism industry, the lack of an effective strategy
for the development of the industry at both the national and regional levels.
The situation in the tourism sector in recent years requires the active search
for ways to overcome the crisis and improve manufacturing tourism product with
the required quality. Problems that can be observed at present in the field of
tourism in Ukraine are the "inheritance" that remains to our country
after the collapse of the Soviet. Therefore, these phenomena are quite deep,
and their solution requires a comprehensive and thoughtful approach. Thus,
the production base of the industry was
formed mainly (usual) in the time of Soviet Union, so among the infrastructure
is dominated by large complexes with a significant concentration of seats and
low level of service. The coordinated system of qualified and competent action
to eliminate Ukraine's tourism product to the world market, which would give
tangible results is absent.
References:
1. Lepokhin Maksym., Modern development of tourism in Ukraine. Problems and
prospects.
2.
Diachenok L. P. (2007) Ekonom³ka
turistichnogo b³znesu [Business Tourism Business]. K.: Centr navch. l³t-ry.
3.
Malska M. P., Hudo V. V. (2009)
Turistichnij b³znes: teor³ia ³ praktika. [Tourism Business: Theory and
Practice]. K.: Centr uchbovoi l³teratury, 2009.