Географія/1.Регионоведение и региональная организация общества.
Bulatovich
K., Chala K.
National
University of Food Technologies (Kiev, Ukraine)
Features of
Providing of Travel Services to Corporate Clients
Today, conception of "corporate
tourism" is often viewed as a synonym for business travel, or its
framework. We cannot fully agree with this statement because we believe that
comparing these two concepts cannot, because business tourism is a type of
tourism that is selected according to the following classification criteria as
the purpose of the trip. Whereas, corporate tourism, rather a way of customer
service, provide them.
Corporate tourism is a kind of tourist services that
provides a full range of travel services company with it has the agreement of
such services.
Serving the corporate sector provides all necessary
and possible to the customer by providing tourist enterprise services.
According to the specific work areas, features
industry, every company needs a different set of services, which in turn is
reflected in the work of tourist enterprises engaged in the service of the
company.
Of course as in every sphere, corporate clients can
identify certain advantages and disadvantages. The benefits include the
following:
- Ensure a stable income for tourism
enterprises based on monthly payment for corporate clients;
- Knowledge management scheme of
interaction of two structures caused by long-term cooperation;
- With satisfactory operation,
advantages in obtaining tender for corporate customer service for the next
period;
As for the disadvantages, they also
significantly affect the activity of tourist enterprises. These include:
- The need to adjust the schedule of
tourist enterprises under Schedule corporate client;
- The need to differentiate
services, in order to meet the needs of the most complete corporate client;
- The need for managers of tourism
enterprises in touch even after hours.
Note that for typical corporate
clients to provide all types of services, and the creation of individual and
package-tours. For successful interaction between tourism enterprises and
corporate clients need to constantly differentiate tourist services.
Corporate banking provides, as already mentioned, a
comprehensive tourist services. And it is this, it is necessary to travel
company had signed agreements with various institutions placement as customer
wishes and requirements to travel on a business trip can be quite varied.
Accordingly, the greater the range of accommodation facilities, the more
opportunities to customers the services it expects.
Based on the material of above mentioned can identify
the following main features corporate customers travel companies:
1. Usually require a comprehensive
service to its employees;
2. Most services are of high quality
and VIP;
3. Demand for corporate customers is
largely inelastic;
4. Require constant differentiation
of existing services;
5. Managers company that provides
services to corporate clients should have wide-ranging training.
6. Quite a wide range of popular services.
7. Work tourist enterprise is
closely related to the corporate client.
Thus, following a study should be
noted that the work with corporate clients is quite specific. We were able to
identify the advantages and disadvantages of working with corporate clients,
where the main advantage is to obtain a Travel Agency stable income, and the
main drawback - adjusting their work in the corporate client. Also, we were
able to determine what type of enterprise corporate customers depend on the
characteristics of his service travel company. Thus, we can say travel company
must pay great attention to their development to meet the needs of corporate
clients.
References:
1. Getman, Oksana. Business Economics: Tutorial / AA
Getman, VM Shapoval. - 2nd ed. - K .: Center of educational
literature, 2010. - 488 p.
2. Outsourcing corporate business tourism.Suvorova
Irina Nykolaevna. Russian entrepreneurship. - 2012. - №12 (210). - S.161-166.
3. http://tourlib.net/statti_otdyh/delovoy-turizm.htm.