Philological sciences/ 7. Language, speech, speech communication

Khimch S.M.

A.Baytyrsinov Kostanay State University

USING POETRY IN PUBLICATIONS

Key words: poetry, publications, semantic information, idiophones.

Publicists are very interested in poetry nowadays. Poetry and the ablity to present information including all the details make the use of poetry crucial in modern publications. Poetry used in publications catches attention, slows down reading ruining its usual rhythm. The author, makes the reader think about the issue, going deeper by using poetry with its bright meaning, that makes reader stop reading unexpectedly and keep the picture in his mind. This technique helps journalists to get feedback desired. Idiophones are necessary elements of poetical language. They catch attention with their melody: rhythm, rhyme, repetition.

Special expressions are powerful tool of amplification of the article’s meaning. It requires certain skills from the author since the wrong use of one might kill the result.

Poetic word is a word with alive and bright inside form, the base of the word’s shape.

According to Veselovsky “the language of poetry continues psychological progress, that started in ancient years; it uses the language of myth, their metaphors and symbols, however creates new ones” [1].

The main power of poetic word is in its imagery. Such word expresses its inside meaning very strongly. According to Potebry, “it shows how human sees his own thought”. It is a bright proof, the center of the meaning, one of its main characteristics. If the meaning of the word is something that it reflects, so the inside meaning of it is how each subject reflects and being presented in reality.

What is the meaning of this special quality of the word in the poetic speech. How and why poetic word has an influence on the reader. Poetical speech does not carry any information in it most of the times but it still has influence on the reader. It carries esthetical data. The structure of the article that includes poetry has two lines: meaning plus influence. For instance, examples of poetry put as headers put the reader in certain mood right away. It esthetically brings the feeling of excitement.

Thanks to those lines, the reader think about the article in a creative way, brings emotions to the reading. Moreover, each generation of journalists tries to understand poetry in its own unique way seeing modern meaning in it. For instance, the newspaper “Express-k” used Shekspier’s “To Be or Not to Be” as a header, changing it to “To Go or Not To Go. That’s the question” [2].

Modern understanding of poetry is one of the most important tasks for the journalist while using it. The process of creative recreation of the poetry in publications is infinite. It is, as was previously mentioned, paraphrased lines and changed by the author.

References

1. Arkhangelsky, Garvin. Phrases in modern Russian language. M: Prosvyashenie, 1973, 145 p.

2. Mokienko. Mistery of Russian Phraseology.- M: Higher School, 1990, p.96.