Marketing tricks are the main keys of the success of the company

Educational and Research Institute of Economics and Management, NUFT

Nataliia Voitovych

Vira Mirochnyk

Marketing is a very interesting science. Marketing combines math, economy and creativity. Creative plays the main role in effective marketing planning, strategies, campaigns. If the producers combine creativity with market knowledge, they create a cunning plan that increases the efficiency and profitability of production.

The main tricky marketing techniques are based on:

- the uniqueness of the product and its market positioning;

- understanding customer needs and creating such events that meet their needs;

- relevance;

- flexible approach to sales and setting prices for the products;

- a brutal fight among the competitors etc.

Marketing shows its tricks in different spheres of market relations, activities:

1. in pricing;

2. in advertising campaigns;

3. in the promotion of products;

4. in communications with consumers and other actors in the market, etc.

In order to develop clever tricky techniques marketing experts exploring consumers' businesses, analyze their behavior, needs, demand and desire for a long time. Marketing experts choose the best options that help attract customers on the basis of this research, all necessary information during the discussion (brainstorming). Further, the projects implemented and actively used in practice. But such measures are not immediately perceived by consumers, so they are actively in practice by trial and error. Producers can gain an understanding of the true picture of their future plans and based on the experience to proceed more confidently.

Well-known company actively put the different marketing tricks in practice. They do it, because they already know their customers. New to the market is not actively to agree to take the risk. But still there are exceptions to the rule, when a new firm enters the market with an already well thought-out tricks and gaining leadership.

It is necessary to consider the examples for better understanding how producers cunning on the markets. The company "Tefal" was originally positioned its products as such, which you can use for preparing food without adding oil. But that didn't attract the attention of buyers. The main advantage they saw that cookware manufacturer easy to clean, because it does not stick food. So the producer re-positioned its advertising appeal and got even more recognition and popularity among consumers. It is the adjustment to the needs of customers makes the company successful [1].

Another example (but company-beginner) is "Red Bull". The producer brought to market a new energy drink, which had many competitors. Then he took the risk that artificially inflated the price twice in comparison with competitors, reduced the amount of container and began to place banks in stores in different departments (not only in the department of drinks) [4]. Also the boxes with the drink "Red Bull" were distributed free to students on College’s campuses. Students are the target audience of the product. This activity became the basis of popularity because the producer found insight to his clients who appreciate drive, adrenaline, energy and layers. "Red Bull" became very popular on the student’s party [2].

Another example of the marketing tricks. Marketing managers play with clothing sizes in shops with women's products. For example, jeans are size 30, and marketers suggest to sellers 30 to make, for example, 29. On one of the forums the owner of the store noticed that changing the size of the clothes helps to increase significantly [3].

Purchases are dependent on various factors that producers need to explore. But for some of them it is not a secret. By using the marketing tricks producers manipulate with the views of consumers, forced to buy more of their products. For example, producers of chewing gum show in their advertising using two gums; producers of shampoos suggest to wash hair twice, so customers use more products and therefore more buy.

Thus, producers that use creative marketing tricks are more popular among consumers. They establish strong communication that is the foundation of effective market activities. It is important that complexities in moderation. No need to annoy the customers because at such way the marketing techniques thus lose their value.

References

1. Дорогу маркетингу. Новітні світові хитрощі в магазинах одягу [Електронний ресурс]. – Режим доступу: http://www.reaction.org.ua/category-2/dorogu-marketingu-novitni-svitovi-xitroshhi-v-magazinax-odyagu/.

2. Маркетингові хитрощі відомих брендів [Електронний ресурс]. – Режим доступу: http://www.management.com.ua/blog/1437.

3. Хитрощі маркетингу [Електронний ресурс]. – Режим доступу: http://bokosmart.com/biznes/marketing/1997-xutrosti-marketungy.

4. Хитрий маркетинг на прикладі світових брендів [Електронний ресурс]. – Режим доступу: http://chervone.com/news/khitrij_marketing_na_prikladi_svitovikh_brendiv/2011-04-20-1773.