Economics / 15. State regulation of the economy

 

Senior Lecturer Gabdullina R.J.

Zhetysu State University n.a. I.Zhansugurov,

The Republic of Kazakhstan

DIVERSIFICATION OF THE ECONOMY OF KAZAKHSTAN IN TERMS STRUCTURAL REFORMS

 

Diversification of economic activities - expansion activity of large firms, associations, enterprises and industries beyond the core business, which is defined as the production of goods and services, with the maximum share in net sales compared with other types of products.

The following types of diversification: concentric diversification involves the establishment of new products using the capabilities of an existing business; horizontal diversification involves finding growth in existing markets through new products, requiring new technology; conglomerate diversification involves expansion of the production, technologically unrelated to have produced new products that are sold in new markets. [1]

American economist I. Ansoff identifies a number of reasons for diversification: the company diversified, when they can not achieve their goals within the existing business - portfolio. When a company has attractive opportunities for expansion, successfully moving towards the goals, it may decide to diversify. If the amount remaining from her profit is insufficient to carry out plans to expand current operations; the company may decide to diversify if it allows it to get more money than a simple extension of production.

      The level of diversification is measured by two indicators: the identification number of industries or product lines and services covered by the activities of the enterprise, as well as the ratio of primary and diversified production.

Reasons why companies release new products and go with them to new markets can be: sustainable financial position through the issuance of more profitable products, the penetration in the industry with high profit margins, reducing the risk of non-profits. [2, 215c.].

Strategy of diversification of  Kazakhstan's economy today is a top priority of restructuring the economy and increase its competitiveness. Unfortunately, the structure of the economy does not match the structure and observed the prevalence of weight in the GDP of the extractive sector.

To date, Kazakhstan has shown strong growth in export volumes. But the share of processed products remains at a low level. By the end of 2014 the first place in the export of mineral products occupy 76.4%, the second-metals and articles of 10.6%, in third place - the products of the chemical and related industries (including rubber and plastics) 6.5 %, in fourth place - products of animal and vegetable origin, ready food products 4.5%, the fifth place is occupied - machinery, equipment, vehicles, tools and equipment 2%. GDP growth remains dependent on increasing the monetary and resource rents provided by the production and export of oil, gas and other raw materials, as well as the production of services. Predominance in GDP of raw materials confirmed a significant share of natural resource revenues in the consolidated budget revenues, which in 2014 was 57.5%. Foreign trade turnover in comparison with 2013 increased by 5.4%. This was achieved largely due to the rapid growth of imports, which in comparison with 2013, grew by 4.8 bn. (12.7%), while exports - only 2.2 bln. (3.4%) . In the country the share of small and medium-sized businesses in the formation of GDP in 2014 was 18.6% [3].

From the data presented, it is obvious that the advantage remains for the export of mineral resources. On the one hand, high prices for mineral resources provided by the rapid growth of GDP, on the other hand - raw orientation prevents the production of goods with high added value and promote them to foreign markets. That is why the government of Kazakhstan determines the need for economic diversification and competitiveness as one of the most important strategic objectives.

Tool for increasing and retaining export competitiveness is, but you can not be a competitor in the international markets without exporting the finished product. Kazakhstan raw specialization generates greater dependence on conjecture world commodity markets and reflected on the balance of payments and the state budget. Search Western countries of alternative sources of energy resources creates the danger of falling world prices for export commodities. To reduce risks in 2004 in Kazakhstan started the project "Diversification of Kazakhstan's economy through the development of clusters in the extractive industries do not." The cluster strategy aims to identify and create separate groups of geographically close and interconnected businesses that will complement each other to achieve certain economic effect and enhance the competitive advantages of individual companies and the country as a whole. There were also identified seven high-priority pilot clusters. Among them - tourism, transport and logistics services, oil and gas engineering, construction materials, food processing and textiles, metallurgy. Just in parallel with the Government of the RK is working on the creation and promotion of cotton, wine and fish clusters [4].

In addition to cluster development, implementing a program of forced industrial-innovative development of Kazakhstan for 2010-2014, aimed at ensuring sustainable and balanced economic growth through diversification and increase its competitiveness. The objectives of this program include: the development of priority sectors of the economy; strengthening of the social efficiency of development of priority sectors of the economy and the implementation of investment projects; creating an enabling environment for industrialization; the formation of centers of economic growth on the basis of rational territorial organization of economic potential; ensuring effective interaction between government and business in development of priority sectors of the economy [5].

However, analysis of this problem allows to identify the main difficulties faced by the State in the diversification of Kazakhstan: low investment attractiveness of manufacturing industries not raw orientation; insufficient development of innovation infrastructure; skills shortages in a number of industries; significant depreciation of fixed assets.

The main priority of the development is to create new high-tech industries, increasing the competitiveness of its products in domestic and foreign markets. Solving these problems is seen in the improvement of management principles and processes of diversification move away from raw orientation. Kazakhstan continues to have a strong dependence on natural resources, and at the initial stage of the process of diversification of the economy must be the appropriate government support to industry, because the diversification of the economy begins, first of all, to the diversification of the individual enterprise. [6]

Recommended the introduction of new management principles, including: regulatory and organizational support for the diversification of production; the development of the general strategy of diversification of the industrial complex; program-oriented planning diversification of individual regions; enhanced stimulation of scientific and technical activities, the program of industrial and innovative development; organizational and structural transformation of the economy of the regions; training and retraining of personnel required.

In many respects, the slow pace of implementation of the program of forced industrial-innovative development of Kazakhstan explained behind the technical level of many sectors of the economy, a large depreciation of equipment, which inhibits the production process and significantly affects the quality of the product. The solution to this problem is the need to update much of the production base of industrial enterprises. Requires the use of new techniques, technologies, management practices, as well as the entire organization of production as a whole, to ensure high competitiveness in both domestic and foreign markets. 

References:

1. Alexandrov D. Diversification: instrument of development or strategy of a survival. Internet resource: http://www.top-manager.ru

2. I. Ansoff. Strategic Management. Moscow, 2010. -344 p

3. The official website of the Agency for Statistics. -http: //www.stat.gov.kz

4. The concept of formation of prospective national clusters of the Republic of Kazakhstan till 2020 - Decree of the Government of the Republic of Kazakhstan dated 11.10. 2013 - http: // www. adilet.zan.kz

5. State program for accelerated industrial and innovative development of Kazakhstan for 2010-2014 // Kazakhstan truth / 31.03.2010

6. Bishimbayev K.V. Perspective directions and mechanisms of industrial modernization of economy of Kazakhstan / Scientific and pedagogical magazine. The collection of materials of the international scientific and practical conference devoted to the 10 anniversary of the capital of  Kazakhstan – Astana of "A problem of increase of competitiveness of national economies of the Turkic-speaking countries". – Almaty, 2012, June-2 - 3, – Page 26-29.