Ethno-cultural self-identification of today's youth.

Master of Arts Chepiga O.I.

Baitursynov state-run university of Kostanay.

     The problem of identity rises sharply in the periods of crisis development of society, when a person is not satisfied with their living conditions and their development. The growth of ethnic identity is regarded as one of the main features of human development in the second half of the twentieth century. An interest of individuals and peoples to its roots (origin) is manifested in various forms: from attempts to revive old customs, folklore, etc. to the desire to create or restore their national statehood. "Identity crisis" of individual is the result of the crisis of society. Formation of ethno-cultural identity is especially important for young people.  It tends to have certain standards for their development. It is believed that the ethnic, cultural and personal identity, complementing each other, create a strong potential for the development of the individual and the organization of society.

     What makes it difficult to identity for youth in modern times? Social life in our country is complex and contradictory. Historical changes are accelerated, and this undermines the traditional identity. Today the widening interconnection and interdependence of different countries, peoples and cultures became also apparent. An increasing number of people transgress cultural barriers, which separated them early, as a result, the boundaries between "native" and "foreign" in culture are removed. In addition, the personal search of their identity (identity itself) is difficult and ambiguous process. It reflects the search for the man himself, the process of its formation, gaining personal experience, awareness of belonging to any group or contrasting himself to it, all this allow him to determine the level of development of the personality, its identity.

     A necessary condition for social progress is the interaction of cultures. Under its pressure the closed cultural communities gradually are watered down. Representatives of one culture adopt the norms, values ​​and traditions of the other culture. As a result of this, values, role behavior and attitudes of individuals change. In dealing with other cultures each individual can be regarded as a kind of an open system. The highest value for the person is a change in the structure of knowledge, world view. Upon contact with a different culture people goes beyond the familiar environment and the range of key concepts. Foreign culture attracts by new knowledge, broadens the mind and enriches the experience.

     Cultural diffusion, as a natural process of spontaneous and uncontrolled borrowing of cultural values, has both positive and negative aspects. On the one hand, it facilitates the transfer of cultural values ​​and bringing people closer together. On the other hand, over-active communication and cultural borrowing risk of loss of identity. One of the psychological reasons for the growth of ethnic identity in this century is to find guidance and stability in a supersaturated by information and uncertain world. The second psychological reason lies on the surface and does not require any proof.

     This one is an intensification of interethnic contacts, both direct (labor migration, displacement of millions of immigrants and refugees, tourism) and mediated by modern means of mass communication. Duplicate contacts actualize ethnic identity, because only through comparison "Russian identity", "Jew", etc. can be interpreted the most clearly as something special. Psychological reasons for the growth of ethnic identity are the same for all mankind, but an ethnic group acquires a special significance in the era of radical social changes, which lead to social instability. Under these conditions, ethnicity acts often as an emergency support group.

     However, in culture, there are areas where the interaction and interpenetration are minimized. For example, these are folklore, crafts, customs and traditions, home phraseology. People seek to preserve cultural differences no less than to take advantage of their interest innovations. The core of any culture is a system of values, based on the traditions, manners and customs. Due to this system, people are attached to different social groups and form categories of forms of community and opposition of "native" - "foreign". Value system of society ensures the integrity of the culture, the uniqueness.

     Development of human culture occurs throughout life in the process of communication with other people and objects of material sphere, in everyday practice, becomes evident in his individual behavior. Ethnic identification is easy, if a person is developing in a homogeneous ethnic environment. In this case, he learns naturally the language, culture, traditions, social norms and ethnic environment and is included in the various forms of life. The need for cultural identity is necessitated by the fact that each person needs a certain order in their life activity, which he can get only in a community of other people. It reflects the understanding of the "self" from the perspective of the cultural characteristics that are accepted in this society. By comparing and contrasting positions of the various groups and communities (in the process of interaction with them) a personal human identity is going, which is a body of knowledge and opinions of a man about his position and role as a member of a social or ethnic group, about his abilities and professional qualities. Culture is mastered by man consciously due to the socialization process through education and training, and unconsciously, spontaneously under the influence of various everyday circumstances and situations. This second part is shown only when there are unusual situations connected with dealing with other cultures and their representatives.

     Today it is important for people to understand the need to choose and implement the ethnic and cultural identity, because there are the potentials of personality development and its adaptation to the macro and subcultures.

     Recognition of ambiguity of worldview can give a great help for a person concerning the development of human culture. Because of in the process of inculturation a person develops values ​​and norms of his culture. The usual man is aware of these differences in the relationships of people and their perception of the world only when he confronts with the representatives of the other cultures. Ideally a person of any ethnicity should feel himself as if he were a representative of his culture, that is, his ethnic and cultural identity should be the same. But in today's world, many people who belong to one nation and culture in birth, with the passage of time, accumulating knowledge and experience, change their ethnic and cultural identity. The issue concerning an ethnic and cultural identity is important for a person, because it is associated with his socialization, self-realization, understanding of his place in society, awareness of the uniqueness of his ethnic group, connection with people of different nationalities, tolerance to any foreign culture. The unevenness of the level of cultural development of different peoples, which is a consequence of historical reasons, as well as globalization and integration processes dictate the destruction of cultural foundations of smaller nations by strong cultures. In such circumstances, the inability of the individual to realize his own ethnicity and comprehend the spiritual foundations of not only his culture but also other cultures which are interacting and coexisting in this multicultural environment, leads to serious consequences. At the macrolevel, these trends may lead to religious, cultural, racial contradictions, and on a personal level  to ethnocentrism, views and attitudes of the individual to the other culture through stereotypes prism of his ethnic culture, the negation of the values ​​of other cultures and the exaltation of his own culture. Ethnic groups which were coexisting for a long time in a multicultural space, created not only the conditions of life together, but also formed the conservation of the spiritual foundations of the identity of their own cultures. And at the present stage of development of ethnic groups, need to preserve the cultural identity requires the creation of specific conditions for ethnic and cultural identity of the individual.

     These conditions, that are beyond the capabilities of an individual, are the elimination of stresses arising in the field of international relations, preventing the ideas of ethnocentrism, forming of pre-dissemination of spreading of national cultures. In the world migration processes are intensified, the vast majority of societies are polyethnical. Therefore, many people are beginning to adopt the values, behaviors, household items of other nations.

     Regard to different cultures, the transition to the position of multiculturalism give a person a lot of advantages. They are: expanding of outlook, perception of singularity of other peoples identity, help in choosing the ways of life, adaptation in dynamic environment. Cultural pluralism presupposes that a man would master another culture’s values. Multicultural personality is able to understand  the many kinds of realities, deliberately act in a specific situation, and not just to act in accordance with the norms of his own culture.

     Inner world and human outlook are based on values, and it is a prerequisite for the determination of goals and ideals, the guarantor of his spiritual development. The ability of the individual to the ethno-cultural identity has a great importance, both for himself and for society as a whole. Through the lenses of axiological understanding of ethnicity and culture the spiritual world and the mentality of the individual are formed, storage, continuity, transmission of specific original, traditional, established values ​​from generation to generation are provided, future vectors of development of the whole society are defined. Destruction of cultural value bases leads to a crisis, and the crisis at the level of both the individual and society as a whole.

     Young people take an interest in the phenomena of culture, search ideals of identity. They face challenges to develop new values, because today it is clear that traditional ethnic values ​​can not be saved permanently. It begins to change in accordance with the changes that are gradually taking place in our society. And in this complex reality each young person should choose meaningful benchmarks of self identity.