Souvik Nandy

Co-Owner, S N Enterpise

Effect of demonetization on the Indian tea industry

India is the second largest producer of tea in the world after China. The country is also the largest consumer of tea, with the share of domestic consumption in all-India tea production being 70% during the eighties and nineties and 81.68% during the current decade [1]. The size of the tea industry is estimated to be approximately 1 billion Rupees (1.5 million US dollars approximately) [2].

Domestic Consumption v/s Export Trend. Let us now consider the domestic consumption versus export share of the entire tea produce over the years (Table 1).

Table 1: Trends in Relative Share of Consumption and Exports in Production of Tea in India

Year

Percentage Share of Domestic Consumption in Production

Percentage Share of Exports in Production

Average 1950-60

32.06

67.94

Average 1961-70

46.01

53.99

Average 1971-80

58.97

41.03

Average 1981-90

66.92

33.08

Average 1991-95

76.66

23.34

Average 1996-2000

76.73

23.27

Average 2001-04

76.94

23.06

1996

79.28

20.72

1997

75.20

24.80

1998

76.25

23.75

1999

77.00

23.00

2000

74.78

25.22

2001

79.00

21.00

2002

70.75

29.25

2003

80.00

20.00

2004

78.00

22.00

Source: Calculated from Tea Statistics, Tea Board of India, Various Issues.

Given the above figures it can be clearly observed that there is a rising trend of domestic tea consumption and falling exports. There are various causes behind this. The rising factor costs over time in tea cultivation in India renders it less competitive in the world market as compared with teas from Sri Lanka, Kenya, Indonesia, Vietnam and few other tea producing countries. The rise in domestic consumption is due to increase in awareness about the health benefits of tea and increasing per capita income of Indians which makes them capable of consuming more premium teas.

Black Market in Tea. The size of the black economy in India is estimated to be 62% of the GDP, which is about 1.4 trillion US dollars at 2016-17 prices [3]. The cash trading component in the tea industry in India is very high. Where 100% cash transaction is not possible tea companies and trade houses adopt other commonly used practices like under-invoicing[1], partial billing[2] and illegal transit of goods across state borders without documentation.

According to the method of profit calculation mentioned in economist Arun Kumar’s publication “Understanding the black economy and black money in India” profit is equal to the revenue earned minus the cost incurred (Formula 1).

Profit (P) = Revenue (R) – Cost (C) (1)

This profit is split into two parts. One that is declared and the other that is not declared in the books of accounts (Formulae 2 and 3).

White Profit (PW) = Balance Sheet Profit= Declared R –Declared C (2)

Black Profit (PB)= Off-Balance Sheet Profit= Undeclared R+ Overstated C (3)

Overstated cost is the exaggerated cost that companies show with higher cost of operations and larger number of employees than actual.

Another popular practice among tea traders and merchants is hawala, the literal translation of which would be “trade in the air”. It actually refers to a parallel banking channel which is outside the regulation of the Reserve Bank of India. It is used to transfer funds both within and outside India. This method is mostly adopted in case of international trade of tea. In this method a purchase order is issued by a fraudulent foreign buyer. Based on the purchase order all documentations are done for export. The customs officers are bribed to issue bill of lading, shipping bill, etc. proving that the goods have been dispatched out of the Indian territory. The payment comes to the exporter’s bank account and the deal is complete, except for the fact that no goods have actually changed hands. The entire transaction is shown only on papers without anything happening in real. Based on the documents the exporters even claim duty drawbacks, subsidies and other government incentives. This is a heavy burden on the government which adversely affects the honest tax payers out of whose money the government issues the incentives and subsidies for exports. In case of fake import of teas into the Indian territory the opposite method is followed and money is laundered out of the country for foreign investments and to avoid paying taxes. This entire round-tripping of money (hawala) is of serious concern to the government.

Demonetization and its Effects on the Tea Industry. In order to curb the black economy and cash trade in India the government undertook the demonetization of 500 and 1000 rupees currency bills in November, 2016. Since most of the black money is held in large currency bills the government thought that this policy would abolish the cash trade by rendering the money useless.

It was expected that by eliminating the cash trade businesses would be more accountable and the tax revenue would increase substantially, which in turn could be used for the long term benefits of the lower-income groups and the deprived sections of the population. However, this was the long term vision, which severely clashed with the short term impacts of the policy.

The proportion of 500 and 1000 rupees currency bills before demonetization was a staggering 86% of the entire liquid cash in circulation in the Indian economy [4]. Abolishing these currency bills brought a severe cash crunch in the market. The government banned the bills overnight, but it was unable to issue equal amount of alternative currency bills in order to replenish the dearth of cash. With shortage of liquid cash in the market the aggregate demand for tea crashed. Tea companies went for a toss. Middlemen and commission agents, whose incomes were solely or mostly in cash were paralyzed. Big tea companies are dependent on these agents to sell their teas. Due to the cash crunch the tea companies failed to pay them commissions and, as a result, the agents stopped selling their teas.

On the production side, most laborers in the tea plantations are informal sector workers who are paid in cash on a daily or weekly basis. Due to the cash crisis tea companies could not pay them wages so they refused to work and thus, production dropped drastically and in some cases even came to a halt. Thus, aggregate supplies also dropped. Many traders and merchants shut down their businesses because they did not have adequate financial cushion to sustain through the crisis.

According to the Pew Research Centre, in 2015, only 22% of Indian adults had access to the internet. Only 17% of Indians have access to smart phones and, as a result, to mobile phone banking. In a population of 1.3 billion and growing, there are only 24.5 million credit cards and 661.8 million debit cards [5]. Most businesses do not have card readers and are not used to the account-to-account remittance methods. They still stick to cash transaction practices.

Inference. In spite of all the given social, political and economic glitches India was still growing at an impressive rate in recent times. In such a state of affairs the demonetization policy was a major jolt to the tea industry, and businesses as a whole in India. To attain recovery from this blow might take months, or even years.

References:

1.       Sushmita Chatterjee, Domestic production, domestic consumption and exports of Indian tea: Examining the interlinkages. http://www.isid.ac.in/~pu/conference/dec_11_conf/Papers/SushmitaChatterjee.docx.

2.       Yashaswini K., India’s tea market estimated to be worth approximately Rs 10,000 crore. www.fnbnews.com, Feb. 26, 2015.

3.       Arun Kumar, Understanding the black economy and black money in India. Aleph Book Company. ISBN: 978-93-86021-57-1.

4.       Sai Manish, 86% of currency by value in India are of Rs 500 & Rs 1000 denominations. www.business-standard.com, Nov. 8, 2016.

5.       India has 24.5M credit cards, 661.8M debit cards in March 2016, www.mediamama.com, June 20, 2016.



[1] Under-invoicing is a method of billing the goods at a lower price than actual in order to reduce tax imposition.

[2] Partial billing is a practice where some portion of the goods is billed and the remaining is dealt in cash.