Bekzhigitova Z

All of us have become accustomed to the fact that the most expensive items on the shelves are usually the easiest to get. At the same time, more expensive items are always located either too low or too high. But this is one of dozens of techniques that use merchandisers in order to get you to buy something. Some things: large baskets, stands and huge mirrors accepted by us as a mandatory attribute of a supermarket. But few people know that these are tricks marketers computed at increasing sales. It has long been known that the advertising used psychological techniques by which promoted a sense of dissatisfaction with the fact that the consumer has and encourages it to all new and new purchases. Today marketers do not get tired to look for new motives and tricks encourage people to purchase goods. Here is a partial list of the most gimmicks and tricks that go on to administration for zombiing buyers for large purchases.

1. Large truck = big spending

Empty space truck on a psychological level is the buyer internal discomfort and an understandable desire to quickly fill the space.

2 . 0.99

Old as the hills method. Decimal numbers are perceived differently than integers. And if people see the price in 2999 tenge, his brain automatically rounds it up to 2 thousand tenge, rather than 3. Another way of discounts - cross out old prices depreciating items and write new, smaller price, bold, to show customers where they can save.

3. Most desired - in the end

The most popular products - milk, bread, and cheese - shops often have in the farthest corner of the room. These products need almost everything, but until you get to them, you will surely see a lot more.

Another way of discounts - cross out the old prices and write new, lower price, in bold type, to show customers where they can save.

4. Final sale

Popular and famous «final sales" , "complete liquidation " and " discounts in connection with the opening of the store " - is nothing more than trying to get rid of the stale store goods

5. Aromamarketing

Shops and restaurants are also cunning and often stimulate appetite with delicious smells. Particularly excite buying zeal smells fresh muffins and coffee.

6. At the level of children's eyes

Goods for children always lie low. If you do not want trouble with your child about the next "Kinder Surprise", place the baby in a basket.

7. Most "dangerous" place

Standing near the cash, do not rush to relax! Chewing gum, chocolate, coffee, napkins and other trifles are located in front of your eyes. It is "unexpected" buying when the decision on their acquisition comes at the last moment. Besides all usually moves slowly, but man all this time will be considered next to a product. And every tenth buyer necessarily buys something.

8. Discount Cards

Discount card typically gives the buyer a meager discount - 1-2%. And this discount begins only after a certain number of purchases. On the one hand, of course, lost profit. On the other - a great way to once and for all is to bind the buyer to your store. After choosing to once again go to lots of shopping, he will choose the place where they will get it a little cheaper.

9. Music

Music plays in supermarkets always. Usually it is pretty quiet, but you can hear it everywhere. On the one hand, it does not bother hearing, but on the other hand gives relax, do not rush and slower walk around the store as well as slower select purchase. Music is basically always an easy and relaxing.

10. Related Products

It's simple - products that are used at the same time, should be located nearby - beer and chips, biscuits with tea and drinks. So buyer will never forget what he needed to purchase something to have bought.

11. Hunger

If you make a person feel hungry through the fragrant smells he would buy a lot more food than it needs.

Exactly because of this cooking and pastries departments should be placed close to the entrance, in order to people knew the smell already coming in to this mall.

12. Healthy Eating

Psychologists have noticed , if at the beginning of the shopping halls , people bought something important and useful, in the future ,they usually relaxes and buys a lot of extra things . Therefore, fruits and vegetables can be placed at the beginning of trading halls.

13. Eye level

Remember that most «stale» of products will be put on the shelves at about the level of our eyes. A cheap products which are not inferior in quality and long-life storage or «untwisted» - gathering dust on the lower shelves, and their presence only guess shopping experts.

14. They make you think you're going fast, when in fact it is not.

They lay out shallow the floor tiles the more expensive parts of that your truck rattled loudly. So you think you're going faster, so subconsciously slow down and spend more time in an expensive department.

15. Warm Tone

Warm colors entice and compel contemplate. Studies have shown that people are very long choosing what to buy fruit juice, so these racks painted red.

In order to make effective purchase you need to know some useful tips:

ü Try not to go shopping in a bad mood or tired. First there is the risk that in a bad mood you buy the first available product and it probably will not be what you wanted. Second, the psyche of a tired man more susceptible to outside influence, respectively, you are easy to manipulate. This means that you will be deceived by the checkout, or choose not quality goods.

ü Always make a list of everything that you need to buy. This saves you from rash acquisitions. Take a certain amount of money, according to a list compiled. And if the list was not large, feel free to take small basket instead of cart.

ü Eat, before go shopping, otherwise hunger take its toll, and you buy a lot of unnecessary products.

ü Before heading back to the cashier view your purchase, consider whether all you need???

ü Most blink. Scientists estimate a person in a normal state blinks 32 times a minute. In supermarkets all done so to enter a trance - music, lighting, color of the walls , the location of the goods .Often look to the upper and lower shelves, there not expensive, but high-quality domestic products are placed.

ü And again about discounts before purchase goods at a discount inspect it. Guidelines allow sell stale or with small defect (scratches , scrapes , chips , dents ) goods at a discount of 5 - 10%.

Literature:

1. Philip Kotler "Principles of Marketing"

2. http://www.fresher.ru/2012/05/30/marketingovye-priemy-v-supermarketax/

3. http://www.yaplakal.com/forum2/topic346694.html