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Bulatova
M.B.
Kostanay
State University named after A. Baitursynov, Kazakhstan
Convergedredaction is a promising model of media development
One of the perspective models of the development of
media is considered to be a converged redaction. It allows doing the work of
journalists more efficient and productive. The concept of unitedredaction lies
in the integration of all possible formats of media products for today: online,
print, mobile and broadcast. Realization of the idea of convergence implies a
new system of production of information product, where the main point is the
creation of a full-fledged convergent edition.
Modern conditions contribute to the Cache spread of
information, herewith the number of potential recipients is not limited, and
counters of visits which are installed on pages with materials represent
thousands views by usersof «World wide web».
The study revealed that there are many resources for storytellers:
at this time in Kazakhstan: these are electronic versions of popular media,
blogging platforms, attracting audience by interesting author's position. Also
social networks deserve attention, are a powerful portal for promoting news.
According to the monitoring, the government supports the development of
electronic media. According to 2012 data their number in Kazakhstan reached
238. The site of the club of main editors of Kazakhstan reports that in 2009the
Ministry of Culture and Information of Kazakhstans ent 0.3 billion tenge for
the state information policy through electronic media. [1].In addition to the
development of existing resources, conditions are provided for the opening of
new ones. In April 2012, a program "Soros -Kazakhstan" was launched,
which was supported by media, a competition for the development and launch of
websites of printed media was announced.
Due to the widespread popularity and the rapid
development of social networks, the media got new channel of information. One
of the priority-driven tasks of media editorial office sat this time is placing
of account in social networks and efficientin forming of recipientsusing the
new tools and technologies. Tape of messages is a stream of photos, statuses,
and referencesto media news.
Many modern Kazakh Internet users, thanks to
subscribing to different electronic publications ,get the latest news. This
type of informatization is very popular. Researches showed that this method of
informing is interesting to the representatives of office professions. Spending
their time on the computer, which is connected to the Internet, as a rule, they
do not have more affordable and efficient means of obtaining information.
Accordingly, the editorial materials doing delivery are for these types of
readers. Such publications, most often in the text, content and method of
presentation is similar to radio news.
Striking features of these materials are bright
headlines-references, attracting the attention of the reader. The recipient
receives the reference to fresh publications of news if the computer is
currently connected to the Internet, and a user is logged on the e-mail
network, which is subscribed to the delivery of certain online publications.If
the title-reference, which usually consists of one short but meaningful
sentence, interested the reader, he can click on this postand in stantly go to
the article, which is on the site of editions performing delivery. Even a very
interesting article can remain unread, if the title didn’t attract attention.
We show by example how Kazakh electronic publications
use social networks "My World" and “Mail.ru Agent” for the spreading
of their information. IA BNEWS.KZ represents materials promptly and interesting. (5780
subscribers are on 06.04.13.) [3]Every
subscriber receives about 50-60 links every day for 12 hours (10:00 to
22:00).At the same time to attract the reader sender uses newsworthy titles:
“Police of Kyzylorda actively makes "garbage video hunt" about
surveillance cameras, with the help of which to revealcitizens whothrow garbage
on the streets.“In Chicago airport “O’Hare”detained a terrible burden of 18
human heads» - the title is awesome, but clicking on the link, the reader
learns about the research exhibits."In France appearedwine and cigars
which are made of the lunar dust and Martian soil» - it is about
entrepreneurship of winemakers. Posts on the site of news agencyarein three
languages - English, Russian and Kazakh (in Cyrillic and Latin).
16994 users are registered on the page of social network
of one of the largest Kazakh news agencies "Kazinform". This is an
indication of popularity of spreading of information on this channel. [4].
Regional electronic media were also analyzed. The site
"eKaraganda" attracts attention by actual and interesting materials
(7995 subscribers). [5]. This resource can be fully called modern converged
edition. Online TV news, portal page in social networks and blogs copyrights
are involved in the light of events in the region.
The tendency is that many major publications do not
simply duplicate the printed text on its official website, but radically revise
the supply of information in the Internet. Now, electronic publications are the
most expeditious means of conveying information.
Literature:
1. http://www.kgr.kz/ru/tribuna/view?id=47
2. http://i-business.ru/blogs/20496
3. http://my.mail.ru/mail/niakazinform/
4. http://my.mail.ru/mail/ekaraganda.kz/
5. http://my.mail.ru/mail/nv.kz/