Филологические науки/ 7.Язык, речь, речевая коммуникация

Bulatova M.B.

Kostanay State University named after A. Baitursynov, Kazakhstan

Social and legal aspects of the media

Today humanity lives in an age of high-tech information . Information, education and public awareness becomes everyday, almost commonness.

One of the functions of the government – is the function of controlling social processes, taking place in society, as well as preventing of external controlling . Such a tool, in addition to educational standards, adopted in the society, is the media. It has a linking function between society and the government.

Due to the fact that in large communities, states a huge amount of heterogeneous data circulates, the arose question about the sample of certain information , which is important for society at the moment. The importance of information is determined by the concept of the development of society, its goals and ways of achieving them. In other words, to provide control action on the social processes in society, through the creation of images and ideas, are primary to human activities . Originally image and idea are formed, and only then they are implemented in practice ( if these images and ideas morally acceptable).

According to Article 1 of the Law of the Republic of Kazakhstan "On mass media" , the mass media - is the periodical , television , radio , documentaries , audiovisual recording and other form of periodic or continuous distribution to the public media, including Internet resources .

Today, the media , as the people’s the "fourth branch of government " gives rise to a world of information . People every day gets a lot of new information, sometimes without even thinking about its source - TV, radio, printed materials , advertising, the Internet - all is the source of any information have an impact on every person's choice - from what yogurt to eat for breakfast , and the last - presidential election .

If we talk about the role of media in modern life, there should be a special mention about it’s constant influence. Newspapers, magazines and news impose sad events of our time, telling about fires, murders and frauds, at the same time actively offering lighter tabloids, glossy magazines or entertainment programs, which gradually fill the airwaves of radio and television. Involuntarily contemporaries come to the conclusion, why we should read and listen to complex information when there are funny and captivating film about "stars " of show business or about ordinary people. Currently, the role of the media as a source of information is particularly important. But in view of the modern trends, we often hear the article so-called " yellow press ."

It’s need to know, that "yellow press" – is a king of editions of printed press, affordable and specialized on rumors, sensations (often imaginary), scandals, gossip, shocking taboo subjects. The information in such publications acts not as spiritual and practical knowledge, but as an entertainment product.

Journalists' rights specified in Article 20 of the Law "On Mass Media" . However , the realization of someone's rights , including a journalist , is the fulfillment of a person entrusted to his statutory duties . At the same time , exercising their rights as a journalist should not infringe the rights of individuals and legal entities .And here, unfortunately ,it’s need to deal with the fact that many journalists, to the benefit of ranking and popularity of the company, are ready to present untrue materials of a natural or legal person . Thus, it is necessary to highlight the problem in the publication of false information .

Article 19 shows that "a citizen or legal person is entitled to seek a court order refutation discrediting his honor, dignity and business reputation. If information discrediting the honor, dignity and business reputation of the person or entity, circulated in the media, they should be free refuted in the same mass media . But as practice shows, the responsibility of such media in most cases ends up paying a certain amount of the fine or implies unproven false information in this document.

In many countries, there was a tendency for the media, being in the shadow of "yellow press" and scandals that was forcibly closed in court order. Today to control the flow of information, the law should provide the liability of the media. The Law of the Republic of Kazakhstan "On mass media" provides a point which indicates that for the information untrue, the media may be deprived of licenses and rights to operate on a certain date.

Thus, a control of information on published information, subsequently helps to preserve the honor , dignity and , most importantly, the constitutional rights of individuals and legal entities .

Literature:

1. Zakon the Republic of Kazakhstan "On the Media" on July 23, 1999 № 451 -I. [Electronic resource ] http://online.zakon.kz/Document/?doc_id=1013966 ( free - access mode )

2. Pavlov MK The role of media in society / / Rebirth . - 06.102011g .

3. Maltsev E. Role of media in society / / True . - 11.09.2012g

4 . [Electronic resource]http://www.pravo.vuzlib.org/book_z1089_page_12.html ( free - access mode )

5 . [Electronic resource] http://old.internews.kz/rus/law/situation/vlasenko/page03.htm ( free - access mode )