Экономические науки/6. Маркетинг и менеджмент

 

Сысоева Ю. Ю.

Нижегородский государственный инженерно-экономический институт, г. Княгинино, Нижегородская область, Россия

The system of management of higher school in view of an innovative development of educational system.

 

Deep social and economic transformations in Russia, transition to market economy have put before Russian education the major pedagogical problem of perfection of a control system of education. Now educational establishments are compelled to be engaged in various forms of self-supporting activity for the decision of the problems.

Created innovative educational institutions frequently put only realization of educational programs as unique priority problems before themselves. In our opinion, it is impossible to reach efficient control innovative educational institutions and quality of educational services without regard to and mutual integration of educational and economic aspects of activity.

The approach to education mainly from the point of view of its social function creates the deformed picture of place of educational structures in economic system. Not denying importance of social function of education, we consider education as the factor of modern manufacture. The content of economy of education as branch of scientific knowledge has been reduced to rational use of the financial resources allocated to educational institution for some decades. In conditions of centrally adjustable economy such approach was justified. In modern conditions the sight at a specific character of education as factor of manufacture is actual: as resource on the one hand, and the area consuming resources, on the other hand.

Objective of the given research is studying the system of management of higher school. For achievement of objective it is necessary to solve following problems:

- studying of the historical development of the system of management of higher schools;

- the analysis of a system management of higher school in view of an innovative strategic component.

The general methodological and theoretical bases of management in education are considered in works of M. Nikolaeva, J. S. Alferov, S. Postovalov, V. Postovalov, A. E. Potapov, J. V. Gromyko, A. I. Piskunov, etc. They consider a circle of the administrative problems, differing by basic novelty and urgency for practical reforming of educational system. Among them there are new values and objectives of management, an innovation in high school management, methodology and technology of development of programs of progress, curricula and educational programs of high schools of different type, socially-legal protection subjects of education, activity of support services of education, certification of the pedagogical staff, etc.

Innovations are the basic vector of progress of modern economy and make today a basis of activity not only hi-tech and high technology branches, but, including education systems which level alongside with innovative system of the country is a parameter of its competitiveness in the world market. Orientation to innovations is unique way to respond for high speed of the variations requiring of the organizations constant generating new «recipes of decisions». For the institutions of higher education the given problem is the most actual as they are sources of the staff for the modern economy focused on an innovative way of progress which should own capacity in area of innovative management, in particular skills to create new knowledge.  To carry out the destination and to remain competitive in conditions of decrease in budgetary financing, high schools should possess the high adaptable potential allowing them to develop in conditions of a changing environment. In this connection the system of management of innovative higher school which concerns to the open type of systems, should be shaped in view of progress of an innovative component at all levels of management [4].

The higher school as a system can be presented in the form of model of structure of system (fig. 1) in which subsystems of different levels are reflected. The diagram presented in picture, reflects multilevel systems "higher schools", assuming set of interrelations between subsystems of higher school. Complexity of interrelations marks in O. G. Ilyin's work, considering high school as system in which basis the organizational structure is put. The author considers, that it «represents complex matrix structure in which divisions are connected among themselves by linearly-functional communications» [6, С.17].

University administration

 
 


Academic council

 
the 1st level

Post-graduate course

 

University

 

Scientific-research department

 
 


the 2nd level

Scientific and research departments

 

Chairs

 

Supplying departments

 
 


the 3rd level

Students’ scientific community

 

Members of departments

 
 


Teaching staff

 

Students

 
the 4th level

 

Figure 1. The model of structure of system "higher school"

Nowadays some approaches to formation of a system of management of higher school exist. J. S. Vasilyev, V. V. Gluhov,  M. P. Feodorov [3] allocate four levels of management: conceptual decisions, strategic problems of management, tactical problems of management, operative management which concern to temporary group of problems. The given levels are crossed by functional areas of management.

Е. N. Bogachyov [6] suggests to allocate two complex-target subsystems in the general system of management of higher school: «Management of progress of potential» which is directed on «progress and perfection of technical base of higher school, social development of labour collective, perfection of system of economic attitudes», and «Management of functioning of higher school» which area includes processes of «creations and realizations of a commodity output of all types, an effective utilization of resources, qualities of production».

O. G. Ilyina [6] considers organizational structure of system of management of higher school from the point of view of strategic management and includes in it 11 operating subsystems in which basis problems facing them are put. The author carries to the given subsystems «Planning of training», «Marketing», «Financing of activity of high school», «Organization of training», «Research work», «Improvement of professional skill and retraining», «Organization of work of teachers», «Attraction of the personnel», «Progress of the personnel», «Payment», «Maintenance».

The considered systems of management of higher school are complementary; however they do not provide an innovative component as one of elements which in our opinion should be allocated in one of subsystems of management.

S. D. Reznik and В. М. Phillipov consider system of management of a higher educational institution as social and economic system in which «the interrelation of elements of the environment affecting system of management of a higher educational institution and final result of activity of that system achievable under condition of an effective utilization of principles and the mechanisms which are carrying out system of interrelations and attitudes between object and the subject of management of given system» are reflected [8, С.45]. Authors carry management department of education, system of management of higher school, the administrative staff of higher school to subjects of management that forms an operating subsystem. The operating subsystem includes some subsystems of management: management of strategic progress; management of study; management of scientific work; management of economic activities; management of external communications; management of social and educational work; management of administrative activity. Management of innovative activity of scientists allocate as a separate direction of activity in a subsystem of management with strategic progress [5].

The given approach, from our point of view, is the optimal and suitable to conditions of the modern economy focused on an innovative way of progress. However authors allocate a subsystem of management of strategic progress flush with other subsystems whereas directions of activity of the last are caused by the decisions accepted at a strategic level.

On the basis of the lead analysis of various approaches we suggest to consider system of management in view of a specific strategic direction — innovative activity (fig. 2) [2].

 

Legislative adjustment

Determination of priority program of development of innovative activity

Creation of mechanism of involving of higher school into federal and regional programs of development

 
Managerial subsystem

 

 

 

 

 

 

 


Faculties управление

 

Finance department управление

 

Marketing управление

 

Chairs

управление

 

Scientific-research department

 

 

Functional management

 
                           

 

 

 

 

Realization of stages of innovative process in chain: generation of the idea – assessment and selection of the idea – working out of innovation – introduction of innovation – commercialization

 
 

 

 

 


Figure 2. The system of management of innovative processes of higher school.

The diagram offered by us reflects interrelation of strategic and tactical objectives in the field of innovative activity, as well as a specific character of actions in each level of management.

Subjects of external management of higher school form administrative system: the Ministry of Education and the sciences of the Russian Federation, organizations subordinated to it, regional administrative system. At the given level of management the state policy and the regulatory and legal acts adjusting educational, scientific and innovative activity of area of education are developed.

Also at a level of external management the mechanism of involving of higher schools in federal and regional programs of progress of scientific and innovative activity by means of participation in priority national projects and federal and regional target programs which are realized by the Ministry of Education and sciences federal agency on a science and innovations, regional controls of education is created [8].

Strategic management of higher school is carried out by body of strategic progress into which the members of administration responsible for development and realization of strategy enter. In a context of progress of innovative activity strategic management assumes the analysis of innovative potential and activity of higher school, development of innovative policy and transformation of the chosen directions in strategic objectives [7].

Functional management is carried out by heads of the divisions involved in innovative process. At the given level there is a transformation of strategic objectives in area of innovations in tactical objectives of divisions or the centers of the responsibility.

The divisions realizing and / or providing innovative process which problem is realization of stages of innovative process concern to an operated subsystem: generation of idea — assessment and selection of idea — working out of an innovation — introduction of an innovation — commercialization [1].

Thus, in a modern control system of higher school the innovative component should be deduced on a strategic level and find reflection in all subsystems that is in turn provided with a choice of appropriating organizational structure of the higher school providing fastening of innovative objectives behind appropriating divisions.

Литература:

1. Higgins, J.M. Organizational Policy and strategic Management: Text and Cases, 2nd ed. Chicago: The Dryden Press, 1983. – Р. 3.

2. Pearce, J.A. Strategic Management, 2nd ed. Homewood, ІІІ / R. B. Jr. Robinson J. A. Pearce: Richard D. Irvin, 1985. – Р. 6.

3. Васильев, Ю. С. Экономика и организация управления вузом: учебник / Ю. С. Васильев В. В. Глухов М. П. Федоров; под ред. д.э.н. В. В. Глухова. – 2-е изд., испр. и доп. – СПб., 2001. – 543с.

4. Гительман, Л. Д. Преобразующий менеджмент: Лидерам реорганизации и консультантам по управлению. — М.: Дело, 1999.

5. Главатских, О. Б. Стратегия развития кадрового потенциала вуза: Дисс. … к.э.н. – 2002. – С. 19.

6. Ильина, О. Г. Методология статистического исследования менеджмента высшего учебного заведения: Дис. …к.э.н.: 08.00.11. – М, 1997. – 203с.

7. Сазонов, В. Г. К вопросу разработки конкурентной стратегии высшего учебного заведения / В. Г. Сазонов А. А. Загородняя: Материалы V международной научно-практической конференции «Проблемы открытого образования». – Владивосток. Изд-во ДВГТУ, 2005. – С. 95–106.

8. Управление высшим учебным заведением: Учебник /под ред. С.Д. Резника, В.М. Филиппова. – 2-е изд., перераб. – М.: ИНФРА-М, 2010. – 768с. – (Менеджмент в высшей школе).