Usachov V.A. ,Skorovarova M.K.                                 

Donetsk National University of economics and trade named after Mikhailo Tugan-Baranovsky                                 

ELECTRONIC MONEY ELECTRONIC PAYMENT SYSTEMS IN UKRAINE

Modern business quickly changes traditional forms of calculations and starts mastering the Internet.  It causes emergence and development of electronic means of payment and systems and their variety.  Emergence of new means of payment is the objective process, caused by unsatisfied needs of consumers and increased requirements to efficiency and reliability of payments.  In Ukraine they just begin that is explained by a poor development of information and computer technologies and imperfect standard and legal base.  But soon it is necessary to expect fast development in the Ukrainian market of electronic business and new electronic payment systems which are one more type of financial services on the Internet.  Electronic payment systems are based on a new    form of money -so-called "electronic      money".
        The purpose of my research is the analysis of a current state of introduction in economy of Ukraine of electronic money and functioning of electronic payment systems.

The analysis of the last researches and practical development in the sphere of functioning of money and payment systems shows that means of payment, meets the requirements of further development of information economy today "electronic" money that there is the highest stage of their evolution [1, 2]. Emergence of electronic money it is caused by innovations in business and technologies, requirements of information economy, electronic commerce and fast rates of development of information technologies.

Electronic money (electronic money, e-money) is one of the most important economic categories of modern science about money, banks and the credit. In the mid-nineties they started taking root actively into the address electronic settlement and payment systems and other commercial structures which (on-line) function on the global Internet in real time.

The main characteristics of electronic or digital (virtual) money is [3, page 8] relative safety, i.e. protocols of information security have to provide confidentiality of transaction; anonymity which assumes lack of authorization of transactions to exclude opportunity to track payments of the individual and to intrude in his private life; portability that allows the user of digital money not to be attached to the home personal computer. The usual decision is use of an electronic purse; impersonality of money, impossibility of tracking of payments and introduction of private currencies, (monetary freedom) carry out so-called "monetary freedom".

All operations with electronic money are carried out through sites of so-called electronic payment systems, each of which has own monetary unit, the rules and standards. How many exists virtual currencies for today, difficult to tell. For practical needs it is quite enough to choose for itself one-two payment systems and to be registered in them. Eventually, always it is possible to exchange currency of one payment system for currency another, it as is simple as in usual "exchanger" to buy dollars on hryvnia or on the contrary. The majority of sites in the zone Uanet, connected to trade systems, accept and send virtual bank notes by means of WebMoney, iMoney, UkrMoney and e-Gold, which electronic money now the most extended in ours the state.

By the payment system first on popularity in Ukraine the Russian WebMoney, it is started in November, 1998. Within this payment system except accounts in dollars, euro and rubles, calculation in hryvnias is available. Interests of WebMoney in Ukraine are represented by "The Ukrainian guarantee agency" that is the guarantor of system on payments in WMU (in WebMoney "language") [5].

Shortcomings of electronic money of a certain degree are continuation of their advantages. The main is that issue of electronic money is guaranteed only by the issuer, the state doesn't give any guarantees of preservation of their solvency. It leads to that electronic money isn't recommended to be used for implementation of large payments, and also for accumulation of the essential sums for a long time. There is electronic money - first of all payment, instead of accumulative means. Other shortcoming that electronic money exists only in that system within which they are emitted.

Thus, in Ukraine will extend further uses of electronic money as, despite certain shortcomings, they have the following advantages as convenience, the high speed of commission of financial operations, simplicity of use, anonymity, possibility of transfer to the third parties. Besides, systems of electronic payments considerably expand possibilities of the small organizations, whose expenses on operations with cash are much higher in comparison with digital, including storage and transportation. Internet use already now allows sellers to provide itself an entry into the markets with lower costs of marketing and advertizing.

It is necessary to point also to development of a standard field concerning the address of electronic money in Ukraine [6]. The economy, provides transition to electronic money, is attractive and for bank sectors as cost of any electronic transactions is several times lower than the usual.

        Literature:

1 . Ilnitsky N.Analiz of the world market of electronic money/N Ilnitsky / / Messenger of NBU. - No. 4. - 2010 . - Page 31-36.

2 . Guzeev V. Electronic money in an Ukraine / Century Guzeev, N. M. Voytyushenko / / Donetsk national university of economy and trade of M. Tugan-Baranovsky. [Electronic resource]. - It is available with http://www.rusnauka.com/4_SWMN_2010/Informatica/58377.doc.htm.

3. Neskhodovsky And. Electronic money / I.Neskhodovsky / / Accounting and audit of sciences. magazine. - 2009 . - No. 4. - Page 49-53.

4 . Official website of the WebMoney electronic payment system. [Electronic resource]. - It is available with http://www.trust.webmoney.ru/.6. Provisions NBU "About Electronic Money in Ukraine" of December 24, 2010, No. 1336/18631. [Electronic resource]. - It is available with http://www.zakon2.rada.gov.ua/laws/show/z0688-08.