Al-Farabi Kazakh National University
Zhanabekova Magulsim Abdildaevna
Functions of the Internet for Means of Communication
Content:
1. Introduction
2. The theories of
communication (definitions)
3. The era of new technologies
4. The way people communicate
5. The modern
means of communication
6. Functions of the Internet
7. The advantages and disadvantages of modern means of
communication
References
Abstract
This paper proposes the means of communication of the
Internet as a mass medium, based on information advantages of what people
constitute the modern use of technology. The computer as a new communication
technology opens a space for audience to sum up assumptions and theories, and
perhaps even to find new activities to be used in traditional communication
technologies. Internet as a global system of
interconnected computer networks, includes
different functions of achieving
information across the country
and has changed people’s personal communication habits and abilities becoming
more prevalent than ten years ago.
Key
words: compulsive urge,
adequate, mark report,
1.
Introduction
There are a lot of questions around the
mass media communication as: press, broadcasting, and printing. The object
of these means of communication is
to study the social, political and economic problems
of human beings through the
primary means of communication which
include newspapers, radio, television,
telephone and different types of
periodicals.
The most common method of communication, as
it is known, is a direct speech between humans (parents and children, teachers
and students, among different partners and audience) that is traditional human
communication.
2. The
theories of mass communication
Cathcart and Gumpert
(1983) recognized the problem of whole picture of the communication
process when they noted how speech
communication definitions "have minimized the role of media and channel in
the communication process" (p. 267), even as mass communication
definitions disregarded the ways media function in interpersonal communication:
"We are quite convinced that the traditional division of communication
study into interpersonal, group and public, and mass communication is
inadequate because it ignores the pervasiveness of media" (p. 268).
During research the means of mass communication scientists have
proved that the human communication studies needed the new theoretical
approaches: "The emergence of new
technologies such as GSS (Group Support Systems, software that allows group
decision-making), which combine aspects of both interpersonal interaction and
mass media, presents something of a challenge to communication theory. With new
technologies, the line between the various contexts begins to examine, and it
is unclear that models based on mass media or face-to-face contexts are
adequate" (Poole & Jackson, 1993, p. 282).
DeFleur and
Ball-Rokeach's attitude towards computers in the fifth edition of their
Theories of Mass Communication (1989) is typical. They compare computers to
telephones, dismissing the idea of computer communication as mass
communication: "Even if computer literacy were to become universal, and
even if every household had a personal computer equipped with a modem, it is
difficult to see how a new system of mass communication could develop from this
base alone" (pp. 335-336).
3.
The era of New Technologies
Now the word «new
technology» is in general usage.
There are a lot of
various computers, mobile phones, faxes, CD/DVD disks, flesh cards in our everyday use with the evolution in technology. They
are the result of technological developments. So millions of
people in the world use
different types of
New Technologies.
We are surrounded by
electronically controlled inventions
of man, science and technology.
New Technologies are available and vital everywhere, so they make our life much easier than we used to.
This means that we live in the
era of a new electronic age. “There is
far more than a semantic difference between conceptualizing a new communication
technology by its communicative form than by the technology itself”.
4. The way people
communicate
The way people communicate has been
changed over the last more
than ten years. Due to technology changes the means of communication keep in touch with what is happening in the world and become more
useful, flexible and effective. Here I would like to mention some top communicating types of which have made
an effect on people
while using them.
Table 1.
|
Types |
Means of communication |
|||||||
|
Primary |
letter |
post-office |
telephone |
radio |
photo |
television |
computer |
|
|
Developing |
INTERNET |
|||||||
|
Modern |
e-mail messaging |
faxes |
mobile phone |
radio |
video camera |
Digital TV |
Digital computer |
|
From this table we are able
to see that the function of the Internet
takes part in all modern different
types of communication being the most
active part of a new mass
medium.
5.
The modern
means of communication
The
way the old and young people
communicate to each other changed due to technological developments as mentioned above are the most
important and the best ways of finding
out what is going on around
humans.
People also
can exchange any information in real time, including breaking news stories
along with video and know the latest
news before it appears on broadcast
radio or television and can be
included in hard print newspapers or
periodicals.
Table 2.
|
What |
Information |
|||||
|
How |
quick |
save time |
easy |
useful |
access to
libraries |
beforehand |
Here we tried to analyze the
best ways of obtaining information
and how the information is transmitted from one to another. ( M.A. Zhanabekova, 2013 )
No one can note
the importance of communication, but be aware some of them which are useful for every
situations: as writing a message
in a few seconds, keeping in touch with friends,
planning daily routine, etc. While getting through all
these activities in order to achieve
your goals you have to understand the processes of communication. Like other
traditional means of communication the types of communication are also directed towards specific objectives and
have openings, middles, endings. The modern means of communication importance may do 75-80 % of the world participants.
6. Functions of the
Internet:
Science and new technologies play a
very important role in human’s life. Most of our daily activities are
greatly associated with science and technology. One of the contributions of
science and technology to mankind is the invention of the internet. The Internet
is a global system of interconnected computer networks. The Internet is
used in almost all the places including houses, schools, and
offices. The function of the internet
is to connect a network of computers from all over the world.
(M.A.Zhanabekova, 2013)
So, research and development focus on
the use of Internet with a compulsive urge, which enable to have instant communications with friends,
partners, colleagues around the world.
Table 3.
|
Internet for |
Ordinary
people |
Businessmen |
Intelligent people |
Young
people |
|
Functions |
share
information, watch TV, entertain |
sell
products, online shopping, and e-banking, make
money, business e-commerce, do marketing |
share thoughts and create
ideas write
papers keep mind
active use as a
library, find research source |
'chat'
with people, make new friends, find
information, watch video, online anime, have fun, listen to
the radio, change music albums |
All these
functions are realized as follows:
The internet is an information
highway that is linked through World
Wide Web. Through the internet, we are able to receive and send
information through web browsers like Mozilla Firefox, Internet Explorer
and Chrome in just a blink of eyes. Best of all, information can be transferred in various forms which include
messages, texts, pictures, songs and videos.
What
are students to learn from the Web page: cultural information, grammar
structures, or vocabulary? Are they to make progress in any of the four
language skills: speaking, listening,
writing, and reading? Before creating a Web-based activity it is necessary
to define the desired learner outcomes. C. Meskill (1999) stresses the need to
be clear and directive when preparing students to work in computer
environments: "Learners need to be oriented, briefed, and well equipped
with the language skills and guidance in the critical thinking strategies they
will need to enter the space, locate information they determine to be in
keeping with the mission, extract it, and bring it back into the arena of
discussion, syntheses, and active use”
7. Advantages and disadvantages of modern means of communication
The Internet is a computer
system that allows people in different parts of the world to exchange
information. Searching information takes only seconds to reach it from the
millions of pages, and different
internet portals help us to realize this process in a very short time. If we have such computer
system at home or wherever we are, we don't have to go to the libraries,
bookshops and can save out time.
Al-Farabi
Kazakh National University has Web page
‘”Intranet” for educational process due to the credit technology system. Students
and their parents have an access to this system in order to check the “mark report” and also they can find a discipline syllabus, self-done tasks, individual tasks,
plans for seminars, tests, free
learning materials and etc. Another advantage is that teachers and students are able to communicate almost with
everyone through the Net with the help of e-mails and messages. It's cheaper
and faster. The e-mail exchanges encourage students’
communication, strengthen the intercultural relationships between English
speaking students during a semester. It's good because they can talk with almost everyone from
the furthest sides of our planet. In
this way students are motivated to learn more about history, culture, education and
at the same time they improve their linguistic skills and habits.
On the other hand, some disadvantages that cause a serious
problem for the younger generation
of today's world. The Internet is responsible
for one of the worst diseases i.e. the Internet addiction. Young people are
really addicted to the internet and waste their time taking part in useless
chats. In addition, they spend too much money on the modem connection. In fact,
huge volume of information is
available on the internet, so it takes teenagers
hours to find what they really want. Multimedia web pages with photographs,
music and video are attractive, but they make downloading slow and boring.
Besides, there is too much advertising instead of real information which includes the negative videos for adults. Thus, the real world of the Internet
may not be as perfect as it seems.
As for
Internet friendships, sitting at home in front of a computer making 'chat
friends' is not the same as actually meeting people.
Table 4.
|
What |
Information |
|||
|
How |
waste time |
pictures |
spending money |
dangerous |
To sum up, the Internet is very necessary but we have to learn how to use it and
avoid all the dangers of usage. We should remember that it's only a source of
information and not a way to search for serious friendship or hacking
(attacking external sites, deleting , items of the network, building
backdoors).
Before using any network (through
TV, mobile phones, computers) people have to read all documents
concerning user’s ethics, obligations
and responsibilities.
References:
1.Cathcart, R., & Gumpert, G. (1983). Mediated interpersonal
communication: Toward a new typology. Quarterly Journal of Speech,
267-268
2.DeFleur, M., & Ball-Rokeach, S. (1989). Theories of mass
communication. 5th Ed. New York: Longman.
4.Poole, M., & Jackson, M. (1993). Communication theory and group
support systems. In L.
5.Zhanabekova M., The basic advantages and
disadvantages of internet
in our life. Ïåðñïåêòèâíûå âîïðîñû ìèðîâîé íàóêè, Bulgaria, 2013
Äàííûå î ïðåïîäàâàòåëÿ:
Óíèâåðñèòåò:
Al-Farabi Kazakh National Universi
Ô.È.Î. Zhanabekova
Magulsim Abdildaevna
Ñòåïåíü: Candidate of Philological
Science, Associated Professor
Ôàêóëüòåò:
Faculty of
Philology, Literary Studies and World Languages
Êàôåäðà: Foreign Philology and
General Linguistics Department
Ñòðàíà è ãîðîä:
Kazakhstan, Almaty