А. И. Чернышевская, студентка группы ГРС-13В
Донецкий национальный университет экономики и торговли имени Михаила Туган-Барановского
Е. С. Хмель, студентка группы ГРС-13В
Донецкий
национальный университет экономики и торговли имени Михаила Туган-Барановского
Ю. В. Зубрилова, старший преподаватель
Донецкий
национальный университет экономики и торговли имени Михаила Туган-Барановского
MARKETING IDEAS FOR RESTAURANTS
The objective of the article is to research new marketing ideas, which
can make your restaurant not only profitable, but appealing to a wide variety
of customers. For any business to succeed, particularly one related to a
service sector, you need an effective marketing strategy. If you are in the
restaurant business or are thinking of venturing into this field, a little
knowledge about how to market your restaurant will come in handy.
Did you know that ninety percent of all restaurants go out of business
the first year? This might be due to a number of reasons like unappealing food,
bad service or bad marketing strategy. You can make sure that the food in your
restaurant is of the top quality and the service is impeccable, but you need
good marketing ideas if you want to make it a success. Restaurant business is a
tough one, with numerous new restaurants that you have to compete with as well
as lure customers away from the old restaurants. Moreover, patrons of your
restaurants will be notoriously fickle and will dine elsewhere if you make one
mistake. So, it is very important that your restaurant should not only serve
the most delectable food with great service but should have the right marketing
strategy.
Recognize your Target Group. You know and believe that the food that you
serve in your restaurant is very tasty and delicious. But your customers don't
know that. You need to first recognize your target customers and place some
advertisements of your restaurant in newspapers, magazines and newsletters.
Advertise in Newspapers. If you have a very upscale restaurant with an
à la carte menu and an impressive wine list, then it is best to run a
full color advertisement of your restaurant in the local newspaper. If on the
other hand, your restaurant is more like a friendly neighborhood diner which
serves affordable family meals, then placing ads in newsletter and giving out
flyers is sufficient.
Advertise your USP. Always try to sell the unique selling points of your
restaurant. Your restaurant may specialize in steak dinners, delectable
chocolate desserts or even sea food. Advertising these unique points of your
restaurant to your prospective customer guarantees that your restaurant is a
success.
Host Food Events/Festivals. One of the best marketing ideas is to host
food events with a special theme like Hawaiian food, Italian food or any other
popular but exotic cuisine. Make sure that the food you provide has a lot of
variety and decorate your restaurant in that theme. This is a very good way of
getting more customers to come to your restaurant and to give your regulars a
reason to come back.
Organize a Tasting Menu. Another great advertising idea is to have a
tasting menu for those days which are a little slow like Monday and Tuesday
evenings. You must have noticed that although you have a waiting list for your
dinner menu, the lunch hour is quite slow with very few people drifting in.
There is actually a large untamed customer base for the lunch hour. People who
work in office do not have time to have a leisurely seven course meal and want
something that is quick, affordable and satisfying. So, instead of having an
elaborate lunch menu, streamline your lunch menu with some quick and healthy
options like soups, stews and sandwiches. Make sure that you advertise these in
nearby offices and firms and you are sure to attract more customers in the
lunch hour.
Organize Contests. Organizing a contest is one of the best marketing
ideas. You can have a contest like pie eating, oyster shucking or making some
delectable dessert. The winner can be presented with a free dinner for two with
a complimentary bottle of wine.
To conclude, we would like to stress
that a combination of the up-to-date strategies is a key to success. Some other
things that you should remember are to shuffle your menu every two or three
months so that you have more variety and can incorporate seasonal fruits and
vegetables. Also, the design of the menu should be enticing with appealing name
of the dishes printed in a stylish front. If you follow some such marketing ideas
in your restaurant then you are sure to have success.
Bibliography
1.
Restaurant Marketing Ideas and Restaurant Marketing Plan// - Access
mode: hjventures.com›restaurant-marketing-ideas.html
4.
Restaurant Marketing & Restaurant Business Ideas // - Access
mode: restaurantcommando.com