Main problems of the strategic management in the wholesale pharmaceutical company

Sartbayeva Yerkezhan

Resident of General Surgery in Kazakh-Russian medical university

Issues of the strategic management of trade organizations in the wholesale market and ways to improve the effectiveness of work of organizations recently are considered in some cases [1,2,3]. In particular, some studies have been devoted to the problems of efficiency and profit maximization in trading environment [4,5].

Various performance indicators of trade organizations operating in the wholesale markets have been proposed and discussed in these and some other studies. Internal and external factors, affecting the stability of commercial enterprises in the market, were also distinguished by these researchers and approaches, were developed to ensure the profit growth of the organization.

The methods that enhance the competitiveness and stability of wholesale trading arrangements, economics scholars addressed issues related to strategic management [6,7]. Underlying the importance of strategic management in the activities of trade organizations, researchers highlighted priority guidelines in strategic management. For example, several studies have noted a dominant influence of the system management quality of the stock on the size of the total profit [1]. In another study it was offered to identify trademarks and service strategies, having basically, logistics and marketing components respectively [2].

Issues of the product mix management and pricing of the trade organization considered as priority areas of strategic management [3]. Important thing in the strategic management of commercial enterprise was, according to scientists, innovative management with essential evaluation of innovation efficiency [4]. Attention was paid to evaluating the effectiveness of innovations and reengineering processes in the works, devoted to the activities of pharmaceutical companies [5]. Questions of settlement in wholesale trade in the pharmaceutical market, including questions of the assessment the market attractiveness, logistics, strategic stock management, marketing promotion, etc. were widely studied by domestic and foreign researchers. The same author represented a bi-level "space-time" model, which takes into account the regression relationship between macro- and microeconomic indicators of pharmaceutical organization. Another approach lied in the development and implementation of the mechanisms of e-commerce into a process of procurement management of drugs (electronic trading platform). In this context the indispensable condition was to evaluate changes in the level of profit in the pharmaceutical company from e-commerce.

In other works, the implementation of the supply chain strategic management of drugs is presented based on controlling the developed indicators to measure the effectiveness of logistics processes [5]. Moreover, the logistic approach in assessing the effectiveness of the pharmaceutical wholesale company also lies in the analysis of strategic alternatives in the warehousing activities in order to minimize warehousing costs maximally [6]. The literature presents methods for the optimization of the supply and marketing activities in the pharmaceutical companies, based on the principles of "prompt response to market demand" and "respond effectively to the needs of drugs consumers," which contributed to the saving of money supplies and stock optimization [7]. Also in the research, there were the questions of the analysis of statistical information, seasonality evaluation and forecasting of implementation for the pharmaceutical company with the aim to improve the efficiency of business processes.

In particular, the realized project "Delivery to the pharmacy" allowed reducing the total time from order by retail link to goods delivery to the pharmacy by supplier. Great importance in the procurement activities of wholesale pharmaceutical companies was attached to the choice of supplier and modeling in the trading parameters of suppliers’ commercial offers. As one of the ways to increase the efficiency of the activity in the wholesale pharmaceutical company, some researchers considered the issues of work optimization of the warehouse. The works have been described the factors influencing on the lost productivity of warehouse workers and, consequently, contributing to increase in costs.

As optimization actions, it was offered the introduction of the team form of labor organization, the revision of the existing master locator chart, the formation of delivery plan and physical distribution system. In other studies, the focus was on improving the efficiency of the warehouse complex in the pharmaceutical company through the reorganization of the business process: the maximum possible automation and robotics of the storage. In the works of some scientists, describing the integrated approach to the strategic management of the wholesale pharmaceutical company, the strategic directions of development were offered to emphasize, to which, for example, product lines, price, the formation and the development of product distribution channels pertained.

List of used literature:

1. Alyab'yeva, M.V. Teoriya i metodologiya funktsionirovaniya optovoy torgovli i perspektivy yeye razvitiya: dis. dokt. ekon. nauk: 08.00.05 / M.V. Alyab'yeva.– Belgorod, 2006.– 399 c. 

2. Bakal'skaya, Ye.V. Sovershenstvovaniye upravleniya torgovymi predpriyatiyami v usloviyakh evolyutsii rynka: dis. kand. ekon. nauk: 08.00.05 / Ye.V. Bakal'skaya.– Ul'yanovsk, 2006.– 178 c. 

3. Baldin, V.V. Statisticheskiy analiz i prognozirovaniye deyatel'nosti farmatsevticheskoy torgovoy kompanii. dis. kand. ekon. nauk: 08.00.12 / V.V. Baldin.– Moskva, 2002.– 164 c. 

4. Bautov, A.N. Formirovaniye i raschet assortimenta pri sluchaynom sprose / A.N. Bautov // 2003. № 3. S. 44-50. 

5. Bauersoks, Donal'd Dzh. Logistika: integrirovannaya tsep' postavok / Donal'd Dzh. Bauersoks, Devid Dzh. Kloss; – M. : ZAO «Olimp—Biznes», 2008. – 640 s. 

6. Belousov, Ye.A. Logisticheskiy podkhod k upravleniyu tovarnymi zapasami: avtoref. … kand. farm.nauk: 15.00.01 / Ye.A. Belousov.– Kursk, 2004.– 25 s.

7. Berezhnaya, Ye.V. Matematicheskiye metody modelirovaniya ekonomicheskikh sistem / Ye.V. Berezhnaya, V.I. Berezhnoy.– M.:Finansy i statistika, 2006.– 432 s.