Studies
on the stock strategic management in the pharmaceutical company
Sartbayeva Yerkezhan
Resident of General Surgery in
Kazakh-Russian medical university
In recent years, the majority of Kazakhstani
commercial enterprises work in tough competitive environment that requires the
companies to search for new ways of managing the financial and material
resources. One of the most important tasks in the management review for
wholesale distributors is to manage stock [1].
Low stock level inevitably leads to stock shortage,
and as a result, loss of pent up demand, a high level - to the increased
storage expenses. Applying the scientifically grounded
approaches to the stock optimization allows minimizing costs, and,
consequently, increases the competitiveness of the trade organization. Problem
solving, focused on the stock management of the sales organizations, is very
important for organizations working in the domestic pharmaceutical market. This
is due to the increasing number of product lines and total revenue growth of
the most national drug distributors [2].
In turn, the growth rates of trade companies is due,
firstly, by the increase in the intensity of the pharmaceutical market in
Kazakhstan, and, secondly, by reducing the total number of large wholesale
companies and, consequently, by the increase in the share of each company.
Growing the bill of goods and volume of sales in the pharmaceutical companies,
on the one hand, contribute to additional profit and strengthening the market
position of each company, on the other hand, lead to a significant increase in
logistical costs and, as a consequence, in financial instability [3]. According to researchers of the
pharmaceutical market, pharmaceutical distributors need to improve constantly
the effectiveness of technology in business processes to maintain their market
positions, including the fields of logistics stock management. Problems of
stock management of trade organization were handled by domestic and foreign
scientists, as a result of which they created and put into practice a variety
of management models [4, 5].
Further research in this area is reflected in a number
of publications, showing the features of the application of the developed
approaches to the modeling of different systems of stock management [6]. Recently the literature for different types
of businesses describes possible modifications of stock management models that
take into account the influence of various factors and constraints in the work
of the organizations [6]. To find the optimal logistic model a number of
researchers used the methods of simulation modeling to ensure maximum
consistency and effectiveness of decisions made [1].
In publications special focus was recently on the
automation of pharmacy business, herewith the development of system stock
management was key aspect of automation [3]. For example, a number of authors
agreed that in order to regulate the process of analysis and stock management
in the pharmaceutical company, there are good reasons to use a number of
classifications: ABC analysis, the stages of product life cycle, the time of
goods realization, demand elasticity etc.
In general, the implementation of strategies to
increase the efficiency of stock management for the wholesale and retail level
in the Republic of Kazakhstan had to lead to the maximization of profits of
pharmaceutical companies and suppliers, as well as to maximize the satisfaction
of end users demand in drugs. Logistical approach, provided a comprehensive
account of the special functional processes in the pharmacy and defined a
common mechanism of forming and management of commodity distribution system,
based on the whole individual pharmacy organizations [4].
List of used literature:
1. Van'yan, P.L. Upravleniye zapasami kak tochnaya nauka (prodolzheniye) /
P.L. Van'yan // Sklad i tekhnika.- ¹ 2. 2009.- S.49-55.
2. Volobuyeva, Ye.YU. Vozmozhnosti optimizatsii ob"yema zakaza i tseny
realizatsii tovara v tsepi postavok / Ye.YU. Volobuyeva // Logistika.- 2010.- ¹
3.- S. 36-37.
3. Gadzhinskiy, A. M. Logistika / A. M. Gadzhinskiy. - M .: Dashkov i Ko,
2012. - 484 s.
4. Karasev, M.M. Razrabotka organizatsionno-metodicheskogo podkhoda k
stimulirovaniyu sbyta lekarstvennykh sredstv dlya optovogo farmatsevticheskogo
zvena s pozitsiy farmatsevticheskoy logistiki: avtoref. diss ... kand. farm.
nauk / M.M. Karasev.- Kursk, 2009.- 25 s.
5. Kaysheva, N.SH. Analiz bezubytochnosti realizatsii aptekami nestabil'no
potreblyayemykh lekarstvennykh sredstv / N.SH. Kaysheva, B.P. Buchnev,
G.V.Smolenskaya // Farmatsiya. - 2012. - ¹ 8. - S. 24-26.
6. Kiselev, V.M. Metodologiya upravleniya assortimentom tovara v
integrirovannykh torgovykh kanalakh / V.M Kiselev // Upravleniye kanalami
distributsii.- 2006.- ¹ 2. S. 120-130.