Economics sciences. Marketing and management

Tyshkovs’ka V.I.

Scientific Advisor Ph.D. Voinarovs’ka N.V.

Vinnytsia Institute of Trade and Economics of

Kyiv National University of Trade and Economics

Influence advertising to our life

Advertising is a process and mechanism usually used by some people or some companies trying to sell us products, services and others using different ways of publishing to attract their own customer. Advertising is an important source of income. In some developed countries such as United States, where the advertisers job is based on media (newspapers, television, magazines, radio) which is used to push people to drive through their own wishes.

The advertisers use media to get people to use their products. Points at issue are: how ads are developed; how the world of advertising touches our life and our community.

Long time ago, the advertising mechanism appeared in newspapers. The advertisers tried to find their customers.

Advertising mechanism appeared for the first time in newspapers, letters and fax. The advertisers are trying to catch people by telling them a lot about their products or services, they find ways to use them and show the benefits we can get?

This process staying in progress, most of advertisers become more powerful day after other using different ways such as TV, magazines, Internet. Advertising has been moved from one person doing it to big companies of advertising around the world and affecting a numerous number of them. Today businesses are usually based on advertising, especially in e-commerce, where these companies use technology provided by the Internet to sharing and letting customers know about their products [1].

Whether it is on TV, radio or hoardings at the side of the road, advertisements have become a part of our lives. Advertising is a powerful and persuasive medium. I agree with the former half of the given statement that adverts encourage people to buy in quantity. However, I disagree that adverts do not promote quality. On one hand, advertisements make us pile up things at home which we may never use. For example, we get lured by the one-on-one scheme that companies promote just to sell their old stock in bulk. For example, recently, I have bought three pairs of jeans of Lenis brand because there was a two-on-one offer. What I did not realize then was that the designs were outdated and defective. Advertisements are ubiquitous nowadays and especially advertising targeting children who are considered vulnerable target by companies. As a result, many parents are worried about this phenomenon. However, some advertisers claim that they provide beneficial information to children.

Advertising in modern society is ubiquitous - on the radio, TV, Internet and in our letterboxes. While advertising has many disadvantages, the positive influence of advertising outweighs the negative. So, I disagree that there should be a ban on all advertisements.

It is true that advertising provides us with information on new products. If it were not for electronic and print advertising, many products would not be bought. In this way, advertising provides an important service to manufacturers and some consumers. Additionally, it fuels the advertising industry, creating jobs for thousands of people. In this respect it has the backbone of many economies of the world [2].

Today, globalization makes advertising easier. All countries had been touched, civilization, traditions of different societies such as, the biggest companies provide fast foods and all civilizations have been touched by big companies such as McDonalds .These foods are different from traditional food right there. It took a long time for people to try these foods and accept them or other things such as Coca Cola. Today most countries accept American fast foods in their own plates and in their ordinary lives.
Another important product is coffee. The most prominent brands are Nescafe and Maxwell House. People around the world buy the first one and others buy the second one. Why? Because each brand touches different consumers at time they accept a kind of that. In reality these two brands merge into the same producer company. Thus, they are the same kind of coffee exactly but a different slogan, different label, name, and different exterior cover have exposed each one [3]. These represent the big and famous war of advertising campaigns affecting world life and society.
Conclusion:
Finally, advertising became a very interesting subject in our life changing our traditions, involving in our community trying to sell a huge numbers of products by touching in specialty teenagers and attract them. A massive competition has been in issue among these companies spending billions of dollars to realize their personal targets by changing people’s lives.

Literature

1. Advertising - Режим доступу до сайту

[ http://123helpme.com/advertising-essay-view.asp?id=155168 ]

2. Advertising encourages consumers to buy in quantity rather than promoting quality – Режим доступу до сайту [http://www.makkarielts.com/advertisement-essays.html]

3. Marketing and advertising – Режим доступу до сайту [http://www.gobookee.org/advertisement-essay-examples-introduction-paragraph/]