Бекжигитова З.С., Галеева С.В., Кадырбаева А.С.
Карагандинский государственный университет им. Е.А. Букетова
EXPO-2017 - A STEP TOWARDS
DEVELOPMENT OF TOURISM IN KAZAKHSTAN
In the Strategy
Kazakhstan 2050 it is noted that in conditions of limitation, the exhaustion of
natural resources of the Earth, an unprecedented
in human history increase in the consumption heats multidirectional both
negative and positive developments. Although our country has many advantages,
it is necessary to seek other alternative sources capital rising in our
country. Under this policy, the authorities of the Republic of Kazakhstan are
taking steps to attract a variety of specialized international events in our
country.
The role of
exhibition activity in the global economy is very high. Exhibition industry is
developing dynamically and is a major incentive to increase demand for goods,
technologies and services. Every year the number of
participants in international exhibitions is increasing. Major Powers are
increasingly investing in the organization of world-class exhibition centers in
their countries. Any world exhibition is the world's most authoritative
platform for fair and open competition of country-exhibitors demonstrating the
latest conceptual scientific and
technical, technological, economic decisions facing mankind of global
problems, as well as the history, traditions and culture of the peoples of the
world [1, 5].
A special place
occupies the Universal Exposition - EXPO, the right of conduction in 2017 won
the Republic of Kazakhstan. EXPO-2017 is an event of a global reach, comparable
in importance with the World Economic Forum, in tourist attractiveness with the
most popular sport events in the world. Participation in the exhibition EXPO is
the form of national business support, which is carried out in a demonstration
of national competitive advantages of the country, affecting both the entire
system of values and individual industries or individual firms. Participation
in the exhibition EXPO is the form of national business support, which is
carried out in a demonstration of national competitive advantages of the
country, affecting both the entire system of values and individual industries
of economy or individual firms.
Conduction of
world universal exhibition EXPO is a prestigious event for the host country,
which could have a significant impact on its political image, and in the long
term impact on the economic development and integration into the world economic
space. During the preparation and conduction of the exhibition the country is
gaining credibility, which then under appropriate efforts can be transformed
into improving conditions for economic cooperation with the international
community, the conquest of the global market. Definitely, EXPO-2017 will be one
of the key events in the recent history of Kazakhstan, and the holding of this
event will make a huge contribution to formation of the country image, economic
and cultural development, namely the development of tourism in Kazakhstan.
Conduction of
specialized exhibition EXPO-2017 will give a huge boost to the development of
the tourism industry in Kazakhstan. Another important point is that this
exhibition will acquaint the world with a distinctive multiethnic culture of
the country, traditions, ancient history and amazing work of craftsmen. In
general, the exhibition has a multiplier effect, when one action causing a
chain of further actions. Kazakhstan, having
significant potential for the development of a major industry, has started its
creation relatively recently, having missed and time, and available in the
country large resources. As it's known, on the state territory there are many
unique nature reserves and national parks, more than 9 thousands of
archaeological and historical monuments, hundreds of health and recreation
institutions.
EXPO-2017 will be
a great advertising project of domestic tourism. Firstly, the global experience
of the world exhibition shows that the accommodation of international
delegations and visitors is a priority direction in terms of construction.
Modern hotels that meet international standards, can satisfy not only the need
for placement of several million people who are within three months will move
around the capital and the country as a whole, but also to be a visiting card
of objects EXPO-2017. Further, these same
objects can be used and after: the exhibition halls and amusement parks can
function for its intended purpose (organization of exhibitions, official
events, etc.).
Second, it is
necessary to present the guests wealth of nature and culture. The main thing - do it right. The word "right" means not only
the creation of modern booklets and the organization of thematic exhibitions in
museums.
It is important to show the country "alive"
- in President's opinion, it can be done with the help of ethno-villages
located 30-50 kilometers from Astana. Having recreated the
life and traditions of the Kazakh people, these villages will not only attract
the attention to the culture of the Great Steppe, but also that it is very
important will help rural tourism a very perspective direction in the tourism
business, get on their feet and thrive. Due to development of infrastructure in
these villages, implicitly a roadside service will be developed. If equip all the tracks that will be identified as a priority tourist
destinations, with modern gas stations, cafes, hotels and other services, it is
not only put Kazakhstan in one row with European tourist centers, but will
bring a substantial profit. Another important point
- making a route. "Altyn-Emel", Chimbulak, Balkhash, Borovoe,
"Rakhmanov springs", Turkestan, Otrar, Suzak - considering all the
possible environmental, historical and other tourist routes in all directions,
we will be able not only to acquaint guests with the multi-ethnic country, its
customs and hospitality, but also to attract potential investors in the
expansion of the tourism business [2, 53].
The third
advantage is the development of transport infrastructure. Construction of new roads and reconstruction of existing, updating of
vehicle fleet, the organization of tourists' delivery to the places of their
journey - it is only a small part of what needs to be done. In addition, in preparation for the EXPO-2017, the President has
recommended studying the experience of Malaysia and UAE - these countries have
successfully learned to combine business tourism with shopping. Modern
Kazakhstan can also learn these directions, fortunately domestic products
market is getting wider, and the quality of our brands meets international
standards. The output of Kazakhstan production on the world stage
will not only be a bonus for the producers, but the most important indicator of
economic growth. A new serious stimulus for development will receive
small and medium businesses of the capital and adjacent regions, primarily -
the sphere of internal tourism, infrastructure of Astana and adjacent areas,
construction of transport and commercial real estate facilities, development of
public services sphere and more. This event will attract
significant amount of private investments in the construction of exhibition
facilities and infrastructure of the capital, in the creation of ten thousands
of new workplaces for its servicing, the development of tourism and increased
inflow of foreign tourists to the country, in mobilization of economic and
social resources of Kazakhstan.
The exhibition
will have an impact on many spheres of the capital and the country's life as a
whole.
And the task of the state - to ensure maximum availability
for the exhibition, to get the maximum benefit from its realization. During the exhibition, which will last for three months, in Kazakhstan
will come a huge number of tourists. According to the
construction plans, in the heart of the capital will be built a new five-star
hotel "Ritz Carlton", the construction of which began in 2013. At the annual enlarged meeting of capital development on the 22 April
2013. N.A. Nazarbayev made the following conclusion: "Experience of
receiving a large number of people we do not have, also we do not have
specialists. Therefore, tourist facilities should be built considering their
further use". Indeed, a hotel business of the capital, which should
take a lot of guests from the EXPO-2017, in dire need of new facilities. According to preliminary forecasts, exhibition in Astana will gather
more than 100 participating states, including about 10 leading international
organizations. During the three months of work from June till
September 2017, the international pavilions will visit from 2 to 3 mln of
people.
Therefore, if in Kazakhstan will arrive 3 mln of
people, many hotels will not be able to serve 100% occupancy. The problem of the hotel industry is one of the main advanced tasks, the
solution of which depends on the success of the exhibition as a whole [3, 14].
In
January-September 2012 amount of incomes from tourism activities was over 91.8
billion tenge, which is 11.5% more than in January-September 2011 (82.3 billion
tenge).
According to the research of the current situation and
the potential of tourism development in Kazakhstan in 2020 is expected increase
of foreign and local tourists' flow, and income from tourism activity in 3
times.
The number of tourists visiting Kazakhstan by the
scenario of natural tourism growth in 2020 should reach 3.3 million people, and
for boosted scenario of tourism growth- 8.2 million people and the country's
income from tourism should be around 9.9 billion dollars.
In addition, an
important result of the development entrance tourism will be the inflow of
foreign currency into the country. As it is known, tourism,
being one of the largest industries in the world, has about $ 3.5 trillion of
turnover capital, equivalent to 10.9% of the global gross domestic product
(GDP) and attracts more than 7% of world investment. It
became an important source of currency income for many countries, resulting in
improved parameters, characterizing the state of the environment, tourism and
communication system.
Thus, the visual
appeal of EXPO-2017 for tourism becomes an inner motivation: improving the
tourism business areas, the exhibition will help to create new workplaces, to
prepare highly qualified specialists, to attract foreign investors - and this
is a guarantee of success, stability and prosperity.
References:
1. L. Tusupbekova
Capital prepares for Expo-2017// The article in "Kazakhstan truth",
2013, P. 12.
2. V. Ilminskaya
"EXPO-2017 - impetus to the development of the country." Article from
the newspaper "Arna" from 31.01.2013
3. Press-service
of JSC "National Company" Astana EXPO-2017". Executive Committee
Meeting of the International Exhibitions Bureau. Paris. 07.05.13
4.
www.expo2017astana.com/ru