Филологические науки. Язык, речь, речевая коммуникация

K.O. Ptashnik, A.B. Prusak, 3rd course

The research supervisor – A.V.Astreyko, the teacher

Polessky state university

Language processes in mass media

Around the world: in each country, the city and even the village people read every day. They read newspapers, magazines, advertizing signs, announcements, etc. They read with different purposes: to receive information about something, to be aware of events, to learn about the price of different goods.

Today prints are the most exact registrars of new words, values, phrases. They much quicker than all other genres of written language that describe all shifts which happen in all spheres of life of society, and in most cases are the first written sources which fix appearance of new words, values and expressions which apply for entry into common lexicon. Certainly, different materials and articles presented in the edition chosen by the reader, comprise any lexicon. Everything depends on subject of this edition. If you take in hand the newspaper of the sports direction and the content will be corresponding. No policy or advertisement of hand cream - only timetable of football matches, interview to players or participants of sports competitions, comments or notes on last games, etc. Respectively, if you have an edition of youth character lexicon in it will comprise terms and the phrases used by youth.

The concept "modern language process" includes some components, namely:

1. the borrowed lexicon;

2. neutral lexicon;

3. slangy words;

4. author's neologisms (or nonce words);

5. language game (pun)[1].

Modern mass media define language, social and psychological and cultural situations in society. Mass media inform the person about state of the world and fill its leisure, thus it have impact on his thinking, style of attitude, type of culture.

The mass media language is carried today to one of the main forms of language existence.

The mass media language carry out a role of a singular model of national language in "information society", it actively influences on literary norm, language tastes and preferences [2].

On the one hand, language of mass communication enriches the literary language, impregnates it. On the other hand, it is necessary to see a negative role of language of some mass media in which there are a lot of derogations from norm, jargons and foreign-language words. In mass media there are active processes of changing of language norm.

For example, specifics of language of print media consist ofconnection between verbal and graphic components.

The main characteristic of language of radio is the combination of a verbal and sound row.

Language of television represents more perfect system because it simultaneously has the verbal, sound andvisual components.The television is considered the most effective way of mass information in terms of the impact on public opinion.

Development of Internet technologies led to the improvement of mass media language as means of information and psychological influence. The verbal text on the Internet got "network" measurement: the text is developed not only linearly, but also deep into, by means of various links [3].

An important role in this process is played by expanding relaxedness of the public speech. Now very few people speak with a prepared text, preferring free speaking that creates favorable conditions for uncontrollable mixture of book and colloquial speech features. It promotes decrease in speech culture and is accompanied by decrease of a role of literary norm as it is initially focused on book and written type of language.

Popular television talk-shows cultivate scandalous and disgraceful behavior. Companions aren't able to listen to each other, break of opponents in mid-sentence, intensively gesticulate, show not constructive speech behavior, enter scandalous disputes for victory. The television, thus, acts as a repeater of scandalous forms of behavior, cultivating these forms and imparting them to million citizens [4].

Thus, influence of mass media on language processes is very huge. Mass media are capable both to form public consciousness, and to deform it. With their help "the verbal garbage" actively extends.

List of sources of literature:

1. Володин, М.Н. Язык СМИ как объект междисциплинарного исследования /М.Н. Володин М.Н., уч. пособие, М.: Изд-во МГУ, 2003.

2. Кара-Мурза, С.Г. Манипуляция сознанием / С.Г. Кара-Мурза. - М.: Алгоритм, 2002.

3. Назаров, M.M. Массовая коммуникация в современном мире: методология анализа и практика исследований /М.М. Назаров. - М., 1999.

4. Данилова, А.А. Манипулирование словом в средствах массовой информации /А.А. Данилова. – М., 2009