Natalia Kovalskaya
Ph.D., associate professor, doctoral candidate of the National Academy of Public Administration under the President of Ukraine

The role of local government in the development of social and everyday services

  Contemporary stage of development of sphere of social and everyday service is characterized by search of optimum structural regulations in future model of social-oriented market economy, namely place and role of sphere of service, because sphere of service satisfies those needs in society, that, properly, determine economical growth, favour development of business and forming in Ukraine middle class, which makes economical reforms irretrievable. Namely high percentage of small and middle enterprises in economy means that wide layers of population join to business and accordingly to this fact, material resources are distributed among the biggest quantity of citizens. We notice that middle class perfects the quality of life through the influence of economical development of society, because the representatives of middle class are or self-occupied, that thanks to their professional qualities can guarantee work for themselves, or businessmen, that create supplementary working places. “Advantage of economical growth is not in the fact that it makes people more happy, but is in the fact that it broadens their opportunities to choice” [4, p.32].

Besides, representatives of middle class are the main producers and customers of everyday services. In contemporary conditions more and more people and organizations refuse from solving everyday problems and address to proper specialists. Everyday services are inseparable attrubute of contemporary existence of man, directed to satisfaction of everyday, vital needs of man, guarantee his normal life activity, improve everyday life and quality of life.

To the minds of researches middle class consists of those people, that have not big property (small and middle business) and of those people, that have not property but they have high qualification and opportunity to get high salary. But middle class is not similar, depending present property, education, professional status and so on. Authors stress that specific understanding of term “middle class” means social unity which has definite descriptions, proper to middle class of contemporary western society: sufficient level of profit; ownership of sufficient realty which would guarantee relative freedom and independence, presence of own deed; high professional education and qualification; relative satisfaction with his (her) status, moderate political conservatism, interest in support of social order [3, p.152]. On Ukraine it is possible forming of middle class thanks growth of part of middle-profit part of society, thanks forming of ideology of middle class on the principles of definite system of values for achievement not only material aims but professional self-realization and self-expression of individuality, growth of professionalism, possibilities of small business. “Ot is possible to examine the fact of forming of middle class in a quality of important criterion of effectiveness of reforms, as illustration of firmness of all system of economical, social and political institutions” [2, p.151–152].

During the process of changes of middle class into influential element of social structure, it begins to fulfil function of softening of class conflicts, support of social consensus and stability of society. Besides namely this class is always an active subject of labour-market and it is interested in presence of working places. Namely representatives of this class give job for growing of income holding of more than one office, on several working places, using flexible graph [3, p.80-82]. We notice that in developed countries they are the biggest part of society, and Ukraine can’t represent the same position. After all, the middle class can not occur automatically and requires certain actions by state and local governments. The middle class, which is representative of small and medium enterprises, is composed of many workers in the field of social and personal services, acts as a supplier of high performance through taxes, the formation of the financial activities of state and local governments.  Because of paying taxes, the middle class is capable of supporting socially passive population and thus act as a guarantor of the implementation of government social programs.

Small business in the sphere of social and everyday services requires attention from the local authorities, so as the middle class could fill a budget, help stabilize the economy of the city and decide the problems of employment.

             Local authorities will not have the real opportunities to invest local small businesses and entrepreneurs and to implement joint programs in order to meet consumer needs of the residents of communities in personal services the local budget if not laid a single article "business development." In addition, create obstacles  of effectiveness local government policy can: weak regulatory and legal framework to support small businesses; strengthening the administrative burden; lack of an effective mechanism for financial support; tax pressure; instability in the business environment [1]

Thus, on the local level of bodies of executive power which activities directly affect the formation  of the middle class in the region, particularly in the sphere of ​​social and personal services, and therefore contributes to the development of this sphere.

Список використаних джерел

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