Экономические науки/10.Экономика предприятия

Student  Belenkaya Valeriya.,  student  Alekseev Roman

Financial University under the Government of the Russian Federation

scientific adviser PhD, associate Professor Usanov A.

Value engineering in the modern world

Value engineering is a systematic combination of rules, methods and procedures, focused on achieving optimal ratio of utility, i.e. application characteristics of  the product, expenses on its production, its creation and  using. VE is a work over the mistakes of  enterprise. Technical systems develop by certain laws. Breaking these laws inevitably causes financial losses for producer and for consumer. Value engineering allows to reveal the losses and to eliminate the causes. That is why our topic is so essential nowadays. Market economy typically entails high competition, producers have to “fight” for the buyers by improving their goods. And in this situation VE is an irreplaceable assistant. By datum of American Statistics every dollar invested in VE can bring 7-20$ of economy by cost reduction of the product.

Main tasks of  VE:

·                   achieving optimal ratio between utility of the object and cumulative expenses for its life cycle;

·                   finding out absolutely new technical decisions;

·                   expenses’ decrease of different kind of resources by liquidation or reduction auxiliary unnecessary functions of the object.

In the Russian Federation basis of value engineering were created in the end of 40’s of  XX century by the engineer of telephone plant M.Y.Sobolev. He thought that every production had the reserves, so it was possible to use system analysis and to study bit by bit every detail in the construction. He considered every element (material, size, surface roughness) as independent part of the construction. Depending on their functional  purposes he divided them into two groups: main and auxiliary. The elements of the main group  should fit operational requirements of the detail or of the whole product. The elements of the auxiliary group served for constructive design.

Bit-by-bit economic analysis showed that expenses (especially on auxiliary group) were usually overestimated an it was possible to reduce them without damage to quality of the product. Excess expenses were found out exactly in a result of details' partition. Individual way to every detail, indetification of excess expenditures on production of every elementh were the basis of Sobolev's method.

     So at working off of knot of fastening of microtelephone the author achieved reduction of number of the applied details on 70%, consumption of materials on 42% and reduction of  labour input on 69%.

As a result of using new method, the prime cost of the knot approximately decreased twice. The task of VE is to achieve the best application characteristics of production in the time of simultaneous decrease in all types of production expenses.

Also it is very important to tell about main ideas of VE:

1.     Consumer is not interested in the product itself, but in utility which he will get from using this product.

2.     Consumer strives to reduce his expenses.

3.     Interesting for consumer functions can be executed in different ways (with various efficiency and costs).

4.     Among possible alternatives of function realization, we can find that one in which ratio of price and quality will be optimum for the consumer.

So, how Value Engineering is used nowadays? Apple is one the largest corporations, that designs, develops and sells consumer electronics, computer software, online services and personal computers. Right now Apple has the highest profitability. Due to innovative technologies and esthetic design, corporation created unique reputation in the industry of consumer electronic. How could they achieve it? Undoubted, due to the analysis of their production, its functions and consumers' desires. This is the essence of VE.

Apple uses following  job plan in value engineering:

1.     Preparation

2.     Information

3.     Analysis

4.     Creation

5.     Development

6.     Presentation

7.     Follow-up

Preparation:

·                     choosing the object for analysis;

·                   selection of members of the research working group (RWG) for

the solution of objectives;

·                   determination of terms and concrete results, which group should achieve.

Information support provides:

·        preparing, collecting, systematization the information about the object of VE and its analogues;

·        studying the needs and functions that should be satisfied;

·        forecasting of competitiveness of objects;

·        studying the object and it's analogues;

·        studying the conditions of their operation;

·        studying the technology of creation of  the object;

·        construction of the structural and economic model of the object;

·        analysis of the monetary information, the definition of the cost of production and operation of the facility and its components, the cost of maintenance and repairs of the object;

·        identification of areas of greatest concentration of costs in the investigated object;

·        analysis of patent information in the art, including the rejected proposals.

 

Analysis of the VE includes:

·       formulation of all possible functions of the object and its elements;

·       classification of functions;

·       construction of a functional model of the object;

·       assessment of the relevance functions of expert method;

·       determination of the contradictions between the importance of functions and their valuation;

·       formulation of tasks of perfection of  the object for subsequent tasks of the VE;

Creation carried out:

·       suggestions on the improvement of the facility;

·       analysis and preliminary selection of proposals for implementation;

·       systematization of proposals to function;

·       formation of embodiments of the functions.

On development stage the following works are performed:

·       development of conceptual design for the selected options;

·       expertise of prepared solutions;

·       selection of the most rational possible solutions;

·       creation, if necessary, models or prototypes for testing;

·       tests;

·       the final selection implemented solutions;

Presentation of the VE includes:

·        consideration of the submission of technical solutions for scientific and technical council;

·        decision-making on the possibility of their implementation;

·        coordination of activities on realization of decisions.

Follow-up carried out:

·       the inclusion of measures to ensure the implementation of proposals of the VE to the appropriate plans;

·       monitoring the implementation of plans;

·       evaluation of the effectiveness of the implementation of plans;

·       stimulating employees for the implementation of VE methods.

So, we would like to tell you that nowadays VE is used in all large companies in every country all over the world, from Siemens and Samsung and ending with Mercedes and BMW.  In each of these companies departments which are engaged only in VE are created. Value engineering is a powerful tool to improve production efficiency, strengthen competitiveness, resource. This type of analysis is really essential in today's world.

Литература:

1.  Велленройтер X. Функционально-стоимостной анализ в рационализации производства: Сокр. пер. с нем. - М.: Экономика, 2009

2.  Е. А. Кузьмина, А.М. Кузьмин. Функционально-стоимостной анализ. Концепции и перспективы. Журнал "Методы менеджмента качества", N 8, 2012 г Основные положения методики проведения функционально-стоимостного анализа. М.: ГКНТ, 2002

3.  Экономический анализ: учебник /  Ю. Г. Ионова, И. В. Косорукова, А. А. Кешокова, Е. В. Панина, А. Ю. Усанов; под общ. Ред. И. В. Косоруковой. – М.: Московская финансово-промышленная академия, 2012. (университетская серия

4.  http://www.iso.ru/

5.  http://www.metodolog.ru/