Prof. Solianyk Liudmyla

 National Mining University, Ukraine

 

From guaranteed state protection to social responsibility of business in Ukraine

 

At present, national economic system of Ukraine is fairly integrated into world economy, however being an EU member-state is not an end in itself for Ukraine, rather it is the achievement of European standards of living through realization of social programs for the Ukrainian citizens.

As foreign experience shows, market economy requires that enterprises should be effective and competitive. A lot of Ukrainian enterprises have been artificially bankrupted for the reasons of ineffective taxation, investment and dividend policies. However, it should be noted that until now a portion of Ukraine’s GDP is in shadow, and many people working in repair and construction work, trade, transport and other businesses do not declare their income and do not have social protection. All the above establishes the absence of effective mechanism of guaranteeing social responsibility of business and power in Ukraine.

Change for market relations and Ukrainian government reformation created the situation when there locally exist two conflicting forces: entrepreneurs and the rest of the population. These lack of balance is especially manifested in economy branches that are actively transformed on the institutional level, i.e. coal and metallurgical industries. That is why our study of the mechanism of guaranteeing social responsibility of business at the international level is conducted in context of evaluation the efficiency of mining and metallurgical complex development strategy.

Present state of mining and metallurgical complexes of Ukraine is characterized by lack in technology in comparison with European and world countries, underdeveloped industrial structure, imperfect structure of metal production. Generalized international experience of metallurgical and mining industries indicates that their effective operation is possible only on the basis of further structural, institutional and innovative transformations with simultaneous dealing with social and labour problems. Institutional transformations and privatization have really improved the operating efficiency of enterprises in these industries through the activation of investment and innovation processes. Considerable financial resources were attracted mainly from private sources, which enabled partial technical modernization, introduction of innovative fuel extraction methods and metal production techniques, and work creation. However, these processes were accompanied by the increase in social risks for their employees in private sector. Reduction of personnel in mining and metallurgical complex is a negative trend from the point of view of social protection guaranteed by enterprise owners. The programs of headcount optimization are realized in the majority of large mining and metallurgical enterprises of Ukraine: corporation ICD, PJSC “Arselor Mittal Kryvyi Rih”, PJSC “DTEK Pavlogradugol” and so on. Steady decline in regular staff at coal mining and metallurgical enterprises both results from  introduction of technical innovation, and wide use of industrial outsourcing and outstaffing, when outsourcer company attracts additional personnel of different categories. It should be noted that under extremely low rate of job performance growth of mining and metallurgical complex employees, their pay was growing at a much higher rate, especially in mining industry (Fig. 9), which does not make a financial basis for solving social programs, it also disagrees with the sustainable development principles of enterprise economic development. Thus, average annual growth rate of job performance in metallurgical branch from 2007 to 2013 was 101%, while the growth rate of pay was 106.9%, and in mining branch the figures were 101% and 108%, respectively [1].

According to the results of social survey, the main barriers to establishment and development of social responsibility of business in Ukraine are as follows: inadequacy of legislative as well as regulatory and legal framework to regulate the possibilities of participation of business in social programs, and participation of educational institutions in the formation of social responsibility of specialists; absence of fully-formed and effective independent civil expertise  and estimation of results of social programs, standards and quality of training business-specialists; lack of bonus system for responsible social subjects.

Thus, there is a necessity to create own paradigm of social responsibility of business based on the standards adopted in developed countries of the world to ensure sufficient standard of living of Ukraine’s population and fairness of labour product distribution, and guarantees in social sphere. That is why further development of social responsibility of business needs urgent introduction of ISO 26000 – Management of Social Responsibility, and ISO 9000 at enterprises of mining and metallurgical complex, improvement of essence and procedure of drawing collective agreements in the context of taking into account the interests of employees and owners. It is of vital importance and urgency to solve the problem of developing organization and economic mechanism of assessing the level of social responsibility of business and forming its motivation as for transferring to socially-oriented business.

The use of labour resources at mining and metallurgical enterprises is ineffective, which is proved by the negative dynamics of job performance both in mining and in metallurgy, which is conditioned by inadequate investment into profound renovation and financing social development programs. The advanced rate of average salary raise in comparison with the employees’ job performance increase rate indicates the presence of social problems caused by growing conflict and ineffective payment system, which fails to motivate employees as to high job performance. It is necessary to conduct systemic scientific research concerning the creation of effective mechanism of employees’ financial motivation, and implementation of flexible forms and systems of remuneration to resolve disproportion of labour compensation and to balance the interests of employees and business owners.

References:

1.       Pracja v Ukrai'ni zp 2007-2013rr. [Elektronnyj resurs] / Rezhym dostupu: : URL: http://www.ukrstat.gov.ua/ Zagolovok z ekranu.