The language centers of the Republic

of Kazakhstan on regional location

Aizhan Muratovna Kasenova - 1st year student,

specialty "Vocational training"

Head - PhD A.Zhusupov

Language centers traditionally operate within a specific region, which is associated with disabilities to provide students of all conditions, with the high cost of transport services and most are aimed mainly at urban contingent [1].

Kazakhstan-paid market demands of multilingual professionals, language institutions offering their services to adolescents and young people fairly high prices, should be aware that in the fall in effective demand in families with two or more children of opposite-sex parents prefer to provide opportunities for education is not primarily the girls, and boys as potential "breadwinners." Thereby forming a combined market segment, the determining factor of age, family size, the level of per capita income and the sex of the final consumer of paid educational services. [2] And here we must not forget about the not yet fully covered "niche" secretaries, assistant manager, which basically take poliglotok girls, with nice external data.

Psychographic factors and their particular case, market segmentation behavioral factors are particularly relevant in the study of the market end-user language centers, courses and schools. They are defined as the individual selection of the region's education and the choice of language institutions, and actually focus on education as one of the ultimate goals of the individual, or simply as a means of obtaining other benefits.

Now in the market of language services use a variety of techniques that are at the same time constantly improved. One trend that has recently become increasingly popular, he became the on-line method of learning a foreign language. The main advantage of it is that the student can attend classes at any time convenient to him remotely via the Internet, it does not lose touch with the teacher, who constantly keeps in touch with his student [3].

Therefore, at this time, many are looking to a variety of remote learning options as a promising tool in the development of the market. While it is too early to say, because in the state program of development and functioning of languages in the Republic of Kazakhstan for 2011-2020 is planned only to increase the share of activities aimed at improving the skills of teachers training centers Kazakh language organized with the possibility of remote access to on-line ( 2014 - 20%, in 2017 - 50%, 2020 - 90%) [1]. And about learning remote can not yet be considered. Although attempts by region are already underway. For example, in Aktau in the language centers of such work is already underway in several schools. But according to the employees themselves, it is still expensive and should be a more detailed study, and written search of cheaper options. And not unimportant role played here also the mentality of our people, they (hopefully long) more confidence in "contact" training than on-line. [4]

Moreover remote technology language teaching in the country is absolutely not affect the situation. The reasons - relatively small size cities. Customers simply are not ready to give up the advantages of learning in a group to save time. [5]

Especially that no saving money by using distance learning is not observed. Prices for clients are the same as we said above, remote training clients including the same city. Another important factor is the low self-discipline traditionally customers - the people and to choose to study outside the home in order to further stimulate yourself to learn.

For example, we can take the Almaty or Astana, indirect argument to show the influence of the size of the city. The unwillingness or inability to once again move around the city creates a fertile ground for the development of alternative methods of communication with the teachers, and then a variety of video chat and webinars find their audience (but still rare). Lokomotiv are the profes-tional teachers, private traders, but because of the huge size of the market tutoring services more language centers in Astana and Almaty, in competition with private traders, translate their education in remote format (but this is also very rare). [6] But as long as this format is not seriously affect the market of language centers and courses and schools.

Language centers, courses, schools usually operate within a specific region, which is associated with disabilities to provide students of all conditions, with the high cost of transport services and most are aimed mainly at urban contingent. Only 3.4% of the total hare language centers teach private traders in the district. Regional segment, for various reasons (not considered demographic growth, population density, the needs of students, etc.) are not always sustained. Geographical segmentation factors are the most persistent, long-lived, and that they go particularly well with a cycle time of providing language services.

References:

1. Analytical certificate of language training in the Republic of Kazakhstan - Astana: 2013, October.

2. Zhusupov A., The organization of educational process in the language centers of the Republic of Kazakhstan // The first European Conference on languages, literature and linguistics. Vienna, Austria, 2014. - pp.477-485.

3. The standards and criteria for accreditation of language centers - Astana, 2013. The project "Development of methodology of language centers accreditation system" of the Ministry of Culture and Information of the Republic of Kazakhstan.

4. Zhusupov A., Monitoring and management, working with clients in the language centers of the Republic of Kazakhstan // The first European Conference on languages, literature and linguistics. Vienna, Austria, 2014. - pp.485-489.

5. The results of the sociological research "Research Institute" Public Opinion "- Astana 2013. August.

6. Zhusupov A., Die Segmentierung der Zielgruppe von Sprachshulen nach Art des Publikums // Material of the IX International scientific practical conference "Obrazovanieto and Naukat to XXI century 2013" oktomvri -17-25, 2013 Sofia, Bulgaria. ss. - 83-86.