Economic science
Sholudko Y.
Student
Department of
Food
Technology and restaurant business
splanda@list.ru
Dotsenko V.
Professor Department of Food Technology and restaurant business
Ishchenko T., Shidlovskaya O.
ichenkotat@voliacable.com
Docents Department of Food Technology and restaurant business
National University of Food Technologies
PROSPECTS WINE HOTELS
IN
THE SOUTH REGION OF
UKRAINE
Annotation
Information on the development of wine tourism
in the world prompted to create their own theoretical research perspectives
wine tourism and wine hotels in Ukraine. In the process, use methods such as
statistical analysis, direct discovery potential habitats of these species
hotels and study their possible future projects.
Keywords
Wine hotels, wine tourism, development of wine tourism in Ukrane
I. INTRODUCTION
Tourism development in Ukraine during the first
years of the XXI century gained strong momentum, which significantly affected
the areas of innovative activity in the tourism sector and in hospitality and
restaurant management. The world became popular themed hotels: environmental,
religious, space, hotels in submarines and aircraft. One of the innovative type
of hotel companies are wine hotels that are directly related to the spread of
wine tourism.
II. STATEMENT OF THE PROBLEM
The purpose of the research is to find prospects wine
hotels in the Southern region of Ukraine, the research of profitability and
overall profitability of this type of hotel enterprises.
After analyzing the location in the south of the
country and finding untapped market segments and hospitality were found that
the area of wine hotels is empty.
Research methods are the analysis of the literature,
analysis of regulatory documents in the wine and tourism area in Ukraine,
studying and summarizing domestic and foreign works of specialists, comparison,
modeling, theoretical analysis and synthesis, specification and detailing,
analogy and generalization.
III. RESULTS
Wine tourism - a special kind of leisure travel,
which includes wine tasting, exploring its history, production process and
purchase wine directly to the product on the spot production. This type of
tourism involves visits to wineries, vineyards, restaurants, wine festivals,
cellar storage of wines and more.
In Europe, wine tourism began to develop in the
beginning of the last century. The first wine hotel was opened in the South and
part of Western Europe. Here for growing grapes historically formed all the
conditions: favorable climate, topography, fertile soils. The first hotel,
which was granted the status of wine hotel was opened in France, Spain, Italy
and Portugal, in the territory growing grapes and producing the tastiest and
most expensive wines. Most wineries have become available to the general public
visiting recently, 10-15 years ago.
Ussual wine tour lasts a week and in addition to
exploring the secrets, methods of making wine, culture and its use includes the
review of local attractions and the knowledge of the history and culture of the
region. The time of this tour is long, so the organizers raises the question of
tourist accommodation for the duration of their stay in the winery, which is
solved by the construction of wine hotels. In Europe, the most famous among
these is the hotel Chateau
De Bagnols
(France), Marques
De Riscal
(Spain), L'andana (Italy) [4].
In Ukraine, such as the direction of the wine
tourism is only beginning to spread, but it has a solid foundation for its
development. Researchers of wine together with experts in the field of tourism
in Ukraine have opened several regions that are favorable for the development
of this type of tourism: Crimea, Black Sea, Azov and Transcarpathian [1]. In
general, these regions are over 110 manufacturing plants and more than 1,000
wine farms engaged in this field [3].
Data analysis areas shows that one of the most
promising areas for the design of hotels and wine tourism is the Black Sea
region, which includes the Nikolayev, Odessa and Kherson regions, since the
area of vineyards in these territories is 56 989.1 ha, which is almost half of
the total area of vineyards Ukraine [2]. It is in this region accounts for
about 70% of wine production in the country, because here, along with some of the
largest wineries country of Industrial and trading company Shabo, Odessa factory of sparkling wines, LLC Veles work many small private
wineries having in its composition useful for the development of wine tourism
infrastructure (vineyards, terroir, wine cellars, tasting rooms) [1].
In addition, the region is interesting not only
for its wineries, but also a variety of historical and cultural tourist routes.
It has a prime location on water resources of the country: the Black Sea, the
Kanev reservoir. However, unfortunately, these achievements to date not used,
because the area does not have any wine at what can be described as a missed
segment of potential consumers of tourism products.
IV. CONCLUSIONS
Thus, the
feasibility of building wine hotel in the south of Ukraine confirmed many
arguments. In addition, projects in the field of tourism for the region quite
well economically supported by the state apparatus. According to experts in
2020 tourism theme, which includes wine will come first among the other types
of tourism. [5] Therefore, the problem of thematic tourist accommodation have
to be addressed at this stage of construction of Ukrainian tourism industry.
REFERENCES
1. Wine tourism: a textbook for university students / Ivanov SV,
Domaretskyy VA, DI Basyuk and others. - Kamenetz-Podolsk: FOP Sysyn O., 2012. -
472 p.
2. Grape inventory Ukraine. - 86 p.
5.
The article "The development of wine tourism in Europe"
http://studentbank.ru/view.php?id=34155
6. The article "Hotels Europe: Features wine hotels»
http://poehali.in.ua/stati/oteli/gostinitsi-evropi-osobennosti-vinnich-oteley