Economic sciences/1. Banks and bank systems.

Shegolskaya Marina Nicolaevna

Aleksandrova Anna Nicolaevna

Donetsk National University of Economics and Trade named after M. Tugan-Baranovcky.

ELECTRONIC MONEY TURNOVER IN THE WORLD ECONOMY AND UKRAINE.

   In the last decade, central banks have been taking particular interest in electronic money phenomenon. So has the national bank of Ukraine. It happened right after the corresponding system came into being in our country. There are certain reasons for that. On the one hand, it is repaid development of information and cryptographic technolodes enabling to save money value electronically, on the other hand it is electronic commerce needs which are not satisfied to the full by regular payment system. Such considerable advantages of electronic money as high safety and rate, the privacy  of the payment, low cost of transaction and this the possibility to accomplish micropayments with no loss make electronic money systems beyond any competition while maintaining electronic commerce.

     Prepayment or regular money remittance to emittent’s account is a necessary condition to this system. In doing so the corresponding amount of electronic money, which is actually the electronic version of the emittent’s obligation for the bearer. Electronic currency circulation is limited to the rang of traders who are ready to admit this money as means of payments for goods and services. Now electronic money doesn’t exist long within these system and in 2-3 cycles (under using certain technologies) it is exterminated from the system and the money bearer receives regular cash in a suitable for him form.

    As a rule, the definition “electronic money” as far as European Central Bank determines it is regarded as money value saved electronically with the help of technological devices and which can be used to accomplish payments to somebody contrary to emittens with no need to turn to bank accounts. This money value turns out to be prepaid means in favour of the bearer. The thing to point out is that quite a number of electronic items is meant here: software and cards, single- and multi- currency ones, completely or partially anonymous ets. The way corresponding system are set also differ to a great extend. In terms of payment electronic money appears to be quite competitive as compared to regular bank money. The thing to add is that bank money is used with the help of various means of payment (raiment order, payment cards ets) while electronic money can operate through a particular payment instrument which is the bearer of the perschasing capacity it embodies.

    In case the bank is the electronic money emittent, this money can be regarded as a kind of bank money in terms of its economic value. Though practical and technical differences are quite evident. The thongs which matters is that regular bank money is not often used for purchasing goods and services at low price due to high cost of the transaction. Nowadays, electronic money manages the problem of micropayments perfectly and it is the most preferable to use it for small payments because of some specific risks related to loading and saving money value in great amounts electronically.

     As for the electronic facilities used nowadays to save money value they are as follow:

-       Card-based electronic money;

-       Software-based electronic-money.

 

       Card-based electronic money is most widely spread. There are represented as smart-cards or cards with   value conserved where there is a bilt-in chip with the information about the money equivalent as a result of prepayment. It is a matter of principle that in accordance with European legislation only prepaid cards of multipurpose usage can belong to electronic money that is the ones used as payments for companies contrary to emittent. According to the data reported in 2005 by the Bank of International Settlements about 70 banks in the world out of 93 save electronic money card-based. In the European according to European Central Bank general amount of euro rated card-based electronic money has been increasing 20% yearly and at the beginning 2007 it has amounted in 585 mln.ˆ.

     In Ukraine card-based e-money is represented by electronic wallets of National system of mass electronic payments  (NSMEP) and prepared cards of international payment system Master Card. National system of mass electronic payments is internal state payment system which was put into operation in November 2004.

      The payment organization NSMEP, the trademark owner  and the system operator is the National Bank of Ukraine. The information carrier in the system is a smart card which can give its user the access to his bank account and at the same time contain e-money. After end 2006, 34 banks of Ukraine joined NSMEP, the total number of NSMEP card exceeded 1.3 mln.

     Software based e-money reflect money value which is saved in computer with the help of software, for example on hardware. Soft-based e-money payments are carried out using telecommunication network, the Internet mostly. According to the European central bank data software-based e-money have been developing in Europe quite rapidly lately. At the beginning of 2007 the total amount of soft- ware based e-money nominated in euro achieved 7mln. ˆ. The system PayPal introduce in October 1999 in the USA ranks first among software-based e-money systems. Nowadays it is a global electronic money system embracing 103 countries, which carries out payments and money transfer in 17 foreign currencies.

    According to the data of the 3 quarter 2006 the number of accounts established by their users in PayPal system reached  the point of 123 mln., total e- money turnover exceeded 9.3 billion $ in equivalent.

     The annual increase of money turnover makes 37% in the last years. In October 2006 small-scale mode of PayPal system accessible for Ukrainian residents while paying for goods. But according to the system regulations natural and legal persons of Ukraine can’t receive e-money. No less than  4 systems represent  software based e-money in Ukraine. During several years such systems as WebMoney Transfer and “Internet money” (technologically based on Pay Cash) issue e-money nominated in hryvna. In the second  half of 2006 two Dnepropetrovsk projects came into being simultaneously in Ukrainian market: UkrMoney system introduced by 2ATKupuy” and   Limonex system, introduced  by TOV  Privat Ekyn

     Events  in Europe have an undoubted influence on situation in Ukraine. Acknowledgement of e-money phenomenon in Europe officially started in 1993. The analysis of hew technological schemes in general and prepaid cards of multipurpose usage in particular brought central banks of EU to a fundamental conclusion. It lies in the fact that in case of similar products distribution central bank have to constantly monitoring  corresponding systems, exchange information and make political decisions aimed to preserve the payment system integrity. From that time on an entire chain of initiatives on the part of well-respected international banking institutions appeared. One can highlight the materials of International Payment Bank and European central bank, which threw light upon different aspects of the question: e-money protection, risk control in corresponding systems, and keeping an eye on those, not to forget the role of Central Bank in the regulation process. 

         The conclusions were arrived at one by one. The activity at e-money emitter was admitted similar to making a deposit, which gave an emitter aright to act only with the permission and under control of an authorized institution in change of regulation of credit institutions activity. Among documents issued in Europe, two of the European Parliament and Council’s guidelines adopted on 1 day the 1st of September 2000 attract the most of attention. The first –Guideline 2000/28/CC- made Changes to the Guideline concerning credit institutions 2000/12/CC and placed e-money emitter (ELMI) in one row with the credit institution. The second -  Guideline 2000/46/CC –gave e-money legal definition and established certain  requirements in terms of the primary capital and internal funds of ELMI alongside with restrictions concerning their activity. Part of its norms is devoted to the matters of looking after ELMI.

      So nowadays e-money  is considered to be money value, which demands on the past of emitter:

-         to be kept on the electronic device.

-         Is emitted when receiving sum of money not less than the emitted money value.

-         Is accepted as a means of payments to somebody contrary to emitters.

One of the regulation in the Guideline 2000/46/CC warms that e-money emission can influence financial system stability and payment system functioning. The members of Europe Union have to prohibit persons and institutions which are non-crediting to emit e-money. ELMI primary capital has to be no less than 1 mln. euro. The maximum sum of  e-money a holder can use for payment accomplishment is 150 euro.

     Since 1996 International Payment Bank supported  by central banks has been publicizing reviews on e-money system development world wide. The latest one –covering the period of March 2004 – includes the data from central banks of 95 countries. 37 of those reposted the availability of e-money systems and specifications in the country. As many as 93 different systems and specifications have been declared to exist. In some countries e-money is used on the national basis while in others only in certain regions and cities. It is the data of this very review that proves, that nowadays the majority of systems are in the USA (10), Italy (9), India (7), Spain and Korea (6 in each), Finland and Nigeria (5 in each). Visa Cash, noted in Brazil, Spain, Canada and  Korea alongside with Monolex system working successfully in Ghana, Korea and Taiwan are acknowledged to be the most popular ones.  

     E-money on smart cards enjoys relative success and progress in Europe. Proton (Belgium), Moneo (France), Geld-Karte (Germany), MiniCash (Luxemburg), Chipknip (Netherlands) one among the most reputed projects. The amount at e-money on smart cards nominated in euro was increasing rather rapidly during  the past years reaching the point of 382 mln. in Jule 2005 and Belgium were the ones to make the biggest contribution.

      Ukraine is far from being left behind concerning the sphere of payment processes worldwide. New technological gadgets applied to payment procedure found its place in the country. Products of as money as 3 systems correspond to the classic e-money definitions. Banking non- personalized electronic wallets NSMEP and non-banking transferable e-money in Pay Cash and Web Money systems are in search of their customers and sure to find them. Unfortunately, the activity connected with e-money emission both by banking and non-banking institutions is hardly regulated in Ukraine. It is to be pointed out that the status of the corresponding systems has never been legally stated either. It is the very fact that makes emitters and operators adjust to the existing legislative norms and business operating traditions. They say that standard clearing transactions take place referring to the fact that the final payment goes through the system by means of regular banking payment. Agent, bill or check  models are applied in order to execute the transaction. Under one of the approaches, e-money is considered a prepaid financial product which is to be issued by banks  according to the banking license.

      E-money grants new opportunities for profit in the sphere of retail payments, though its development should have nothing to do with endangering the stability of the financial system in general and payment system continuous functioning in particular. Moreover, profitable gain can be achieved only on conditions that sufficient e-money protection is introduced so that it appears trustworthy to the  society. Possible risks are to be determined as clearly as possible in order to make necessary steps for their timely prevention. Among those the most burning one is the problem of insolvent emitters. Ignoring this fast can’t but lead to negative consequences, which will most likely results in less  trust in different types of e-money and even possible loss of trust in money in general. 

     The following courses of action are to be considered for the improvement of electronic money turnover in Ukraine: 1)The best solution to offer is close partnership between the bank in charge of financial risk and the system operator dealing with technical risks. Bank “Tavricheskiy” in Russia is the one of tat operates in this very way using Pay Cash technology for several years now. 2) Certain efforts are to be made to allow for proper development of economic and legislative basic for e-money functioning alongside with STP, which stimulates e-money development. 3) Legislative norms should be adopted as to e-money and its emitters. What is meant here is proper legislative regulation of those processes, which already engage quite a number of users –service suppliers and customers.