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Nikolaeva
E.V., PhD in Cultural Studies, Assoc. Prof.
Moscow State University of
Design and Technology
Media
Art Communicative Spaces
The report investigates media art communicative spaces
(MACS) which are initiated by different kinds of media art objects. Art objects
are considered as a message coded in a specific way and media art communicative
spaces are classified in accordance to the reference of the participants and
elements of the communicative act to the “real” and virtual realities.
Key words: art object, art communication, communicative
space, media art, virtual reality.
Any art-object, including digital ones, is a “text”
(in J. Derrida’s meaning) coded in a specific way, a message with a
multiple addressee, and thus it can be described with R. Jacobson’s communication
act formula.
A traditional artwork causes image-mediated
communication, all participants (objects and viewers) and components (code,
channel, etc.) belonging to the common
“real” reality and homogenous communicative space (which we call the first order homogeneous communicative
space). The only “virtual” (digital) thing here is the creative algorithm
of the art object, e.g. fractal art works elaborated on the computer are printed
on paper/canvas and exhibited in a city gallery. One of the first examples of
this media art communicative space (MACS) type is the “Images of Complex
Dynamical Systems” by H.-O. Peitgen and P.H. Richter (1984).
Contemporary art projects often initiate besides the
traditional vector of communication (“author-artwork-viewer”) a viewer-object
interaction. Such art objects create a kind of communication space where the
communicants are located in different realities (real and virtual) and the
interaction vector repeatedly crosses the borders of the realities in both
directions. The addressee involved into communication physically passes from
one reality to another and consciously or in a random manner affects the events
in the virtual reality and the “text” of the art message. The genuine author
(addresser) is absent existing beyond/above the communication space like a
demiurge that has created the laws of a virtual world.
Some earliest examples of this MACS type are video
installations like CAVE – cave automatic virtual environment (e.g. “Legible City” by Jeffrey Shaw, 1989–1991; “Metropolis” by
S.Biggs, 2005; “Bycicle” by I. Nakhova, 2006;
“Dramhouse” by A. Dementeva, 2009, etc.). In this case one faces mixed
(augmented) reality and gets into the
first order heterogeneous communicative space.
It is also
possible when the art object can only exist as such entirely in virtual reality
like the hyper-project “The Life Phantasmagoria” of paintings by
I. Kamenev (Russia). In such variant of a mixed MACS a virtual space plays
the role of a kind of media environment (e.g. virtual picture galleries and
interactive computer artworks) where the virtual copies/originals are located
and a virtual/real context arises. Then the art object only exists as such one
entirely in the virtual reality, while its initial “corporeity”, the author and
the percipients belong to the “real” reality. The bright example is the Brahms
symphony in Hamburg (4.03.2009) with different instrumental parts being
performed separately in different places of the real space (a stadium, a
supermarket, etc.) and the fragments only assembled into the whole in the
virtual space of the Internet.
In the uttermost case the art object can create
virtual reality which serves permeable border between the two (inner and outer)
subspaces of the “real” reality (e.g. the aqua-luminous art project “Digital
Water Pavilion (DWP)” by Smart Cities Group (MIT), 2008).
Most art-objects from mixed spaces of art
communication contain (image-contextual or intertextual) markers of heterogeneity
fixing artificiality of the art object and its reality.
In the second
order homogeneous MACS all the components of the communicative act
including the addresser and addressee are implemented exclusively in a virtual
communicative space (e.g. on the Internet-site Second Life). Thus a virtual
context emerges and both the author and the audience have to incarnate into
avatar personalities, “residents” of the virtual life universe to exhibit and
to perceive art objects. There are some artists like Gazira Babeli who only
exist in virtual reality.
Finally, a virtual art object may come back into the
first order communicative space – as an
exhibit item in real life art galleries
(e.g. “Virtual Renaissance”, Florence, October 2008 – January 2009) – to loop
communicative chains of different types in the
integrated hyper-space of art communication.
References
1.
Cranny-Francis A. (2005) Multimedia. London: Sage.
2. Derrida, J. (1976) Of
grammatology. Baltimore.
3.
Flew, T. (2008). New Media: An Introduction (3rd edn). Oxford: Oxford University Press.
4. Jakobson, R. (1975) Lingvistica i poetica. In: Structuralism: za i protiv. (In Russian) [Linguistics
and poetics. In: Structuralism: pro and contra]. Moscow.
5. Lieser, W. (2010)
Digital Art, Neue Wege in der Kunst.
Potsdam.
6. Manovich, L. (2001) The Language of New Media.
Cambridge, MA: MIT Press.
7. Merton, R.K. The Thomas Theorem and the Matthew Effect. Social Forces. 1995, V. 74 (2), pp.
379-424.
8.
Migunov, A.S., Yerokhin, S.V. (2010) Algoritmicheskaya
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Stromer-Galley, J., Mikeal Martey, R. (2009) Visual
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1041–1060.
10. Virtual Renaissance. The art of Second Life and other
virtual worlds. Retrieved from: http://mariogerosa.blogspot.com/2008/08/rinascimento-virtuale-show.html.