Экономические науки/ 10 Экономика предприятия

Puhalska A. P.

Graduate student of Finances and Credit department

Zaporizhzhyan National University, Ukraine

Aspects of using and management of intellectual property in Ukraine

Economic diversity and the world is accelerating, that is why the role of intellectual property is important. Intellectual activity is presented as information increases the potential entities. Effective management of intellectual property provides significant benefits of entrepreneurship to enhance the competitiveness of products, image and reduce production costs.

It should be noted that researchers, determining a concept "intellectual property", have different scientific approaches because many-sided and difficult of this concept. For the most part existent determinations expose legal content of this concept. Generally accepted interpretation of this term is found by to Convention, The World Organization of Intellectual Property.

The consequences of using the information given above are to increase the income of the enterprise, improving quality, reducing production costs and expand markets. However, there are some problems. Management must now work out the exact order of economic analysis as part of intangible assets. This will increase revenue through more effective use of intellectual property.

On the complexity of the valuation process of property affecting various factors that are given below.

1. One difficulty is the absence in Ukraine of a wide active market. This makes possible a wider use of the comparative method in the evaluation of intangible assets.

2. An intellectual property needs to improve the development of business within strategic planning.

According Ukrainian statistics [1] proportion of completed scientific and technical activities as a percentage of GDP is in rate of 1%. In Ukraine as a whole the share of firms that introduced innovations is low. At the end of 2010 it is 11.5%. The share of sales of innovative products in volume to industrial end 2010 is 3.8%.

The structure of funding innovation prevail own funds of economic entities. In the study of registered objects of industrial property companies are allocated Zaporizhzhyan region, we found that domestic enterprises have strong potential. This potential includes patents, utility models, industrial designs and certificates for trademarks. Therefore, effective use of intellectual property and scientific potential of the enterprise should be considered as the main priority of the enterprise.

Unlike traditional evaluation sites (machinery, equipment, real estate and others) in the evaluation of intellectual property (IP) is determined by the value of the scope of rights to results of intellectual labor. Thus, the object of evaluation is right for IP, and these rights are both territorial and temporal (urgent nature) and must be valid, the right holder can exercise them without violating the rights of third persons [2, p. 19]

Process of identity evaluation object is complicated because of diversity IP. IP is unique and intangible in nature. They differ in content, form and character of representation. Therefore it is logical to predict that for each type of IP should be used specific approach to evaluation, which would take into account the specificity and uniqueness of this object.

Moreover, in most countries the government encourage and support to companies involved in high technology and other innovative company through grants, guarantees, grants and soft loan provided by various government financial institutions and banks that directly or indirectly recognize importance of intellectual property assets. [3]

In deciding on the next action, business leaders need to estimate future direct and indirect benefits from the commercialization of IP (implementation of in-house manufacturing, selling licenses, protection and conservation IP, the transfer IP as collateral, the merger or acquisition of the company or their subdivisions) . It should be noted that early detection of outdated IP will reduce the cost of their maintenance and indirectly gives rise to a new cycle of innovation in the enterprise.

Intellectual property management, which is the basis of sustainable development of industrial enterprises should be based on an integrated approach to the combination of regional (territorial) and sectoral aspects. Thus, in our opinion, the regional (territorial) aspect of IP should see in the implementation of measures to intellectual property management at the defined territories, which operates a certain set of structural units rozhlyadayemyh objects. Consideration of economic, political and social factors specific region allow to understand the process of IP management as a complex system.

Given the above, it is better to say that innovation development of economy of our country should be based primarily on the development of domestic intellectual capital entities represented in the form of IP that have legal protection under applicable international and national law.

References:

1. State Statistics Service of Ukraine [Electronic resource]: Статистика науки та інновацій - Mode of access: http://www.ukrstat.gov.ua/

2. Азгальдов Г.Г. Оценка стоимости интеллектуальной собственности и нематериальных активов: [учеб. пособие] / Г.Г. Азгальдов, Н.Н. Карпова – [2-е изд., стереотип.] – М.: Международная академия оценки и консалтинга, 2007.–400 с.

3. Интеллектуальная собственность для бизнеса [Electronic resource] / Всемирная организация интеллектуальной собственности (ВОИС). Отдел малых и средних предприятий (МСП). – 91 с. Mode of access: www.wipo.int/export/sites/www/sme/ru/documents/docs/ip_business.doc