ЭКОНОМ. НАУКИ, СОВРЕМЕННЫЕ ИНФОРМ. ТЕХНОЛОГИИ

УДК 316.774: 070: 004.9

Dr. analytical science,associate Professor Vykhodets A.M

The media culture And its impact on popular

При рассмотрении культуры издания подчеркнуты некоторые ее факторы( воспитание общественного сознанию. влияние рекламы сглаживания эмоций и гашения агрессивности, которые способствуют популяризации изданий СМИ среди массового читателя. Знакомство с газетными и журнальными сообщениями могут очень быстро "утолить" информационный голод.

Ключевые слова: автор, анализ, издательство, информация, коммуникация, газета, культура, периодика, читатель

A.Vykhodets. The media culture And its impact on popular

Many people start its visit at lidrary with newspapers and journals aquentatce to quicly for calm day hunger.

The culture of the first considered protective emphasized parameters(raising public consciousness influence advertasing). smoothing emotions and suppression of aggression, which contribute to the popularization editions of mass media Sered массового читателя.

Key words : author, analyse, customere,, culture, information, library,media, newspaper, publishing house, reader

Library periodicals, which holds the papers. magazines and other media publications. always filled with readers. Many people begin their visit to the library(familiarity with educational, scientific, fiction) with a familiarization with the political, international, cultural, economic, sports, crime, climate, domestic and local news, which are always of interest to our audience.

Familiarity with newspaper and magazine reports can very quickly "to satisfy the' hunger for information, to give the feeling of life satisfaction. However, media publications do not always give what is needed by the reader and is not always perceived by their form and style. That is, for the reader are good only content, semantic and cultural level which is acceptable. If the concept of "Sens message" should be considered from the standpoint of ideology, morals, morality, national interest, education, religion - which is not always immediately apparent, but do the same to the culture of the publication - the reader perceives her instantaneously. Therefore, the culture of the publication should be treated separately and to emphasize those factors that contribute to the popularization of mass media among the General reader.
Culture is the totality of human achievement that highlights the significant number of factors. Until that time, svyazannyh only humanitarian.

In modern literature there are some interesting works devoted to the culture media. It is possible to consider media culture from the point of view of knowledge management, the General role of media in society, culture "Novostroika" broadcast, then introduced the concept of "mosaic" culture." Can agree with this conditionally, because certain cultural factors depend from one another.
Subsequently, theories of A. Asking implies that culture media is the humanitarian. But the characteristic culture only from the standpoint of humanitarian factors will, in our opinion, insufficient. Humanitarianism helps to identify individual factors and parameters. However, their comparison, without, static or mathematical indicators makes incomplete cultural study.

To lead the development of knowledge in society and to do it productively journalists can only then, if their personal knowledge and skills to navigate in the ocean of knowledge will be at a high level. Speaking [1] of mass communication, the author emphasizes that only humanitarian culture, scientists can not work. But then this author is not.

That is, at least the necessary statistical culture. That is, such that the rating on the basis of statistical approaches and mathematical relationships will provide more accurate indicators of culture. Unfortunately, only later, this author asked a question about the sociological dimension, but it was made in contemplation of religious subjects. Ukraine has a national culture, features of which need to be considered. The main features of media activities known. Most attention is paid to news and the publications of ethno-kulturnim component. These factors are described but not evaluated. For the development in this direction it is necessary to develop social activities , especially in the context of cross-sector interaction. As for Ukraine - it is necessary to solve social and cultural problems of development of the regions , About the limits of national culture is referred to in [3]. To understand this situation .
As you know, many publications media has no shelf life. However, with the increase in the limitations they become more cennymi. although the audience this question all the time umenshaetsya. But the intellectual needs and the need to broaden and deepen knowledge in society are growing all the time. Very interested in the past historians of different directions, culturologists, historians. Often old Newspapers become operational mobile source of information.

In the modern time of the cultural requirements of the media are not only significantly large, they continuously grow. The reasons for this lie in the development of democracy, but also because the average citizen has considerable horizons, because there is access to foreign media that provides the ability to compare information.
A direct comparison of culture media the culture of the enterprise(organization) are legitimate only in certain aspects. The first is a creative organization where the skills journalists need to be very large, significant, and eligibility requirements. Not always in the structure of the media have printing press, but if they have it is auxiliary production(the division).
Journalism has changed little over recent decades (although create now helps office equipment). But, as for the printing - today printing and publications - this process is much automated.

Therefore, culture media should be considered in two aspects - internal and external. The internal is culture the creation of information or journalistic material for further replication. External is a culture of copying and publishing of marketing materials.
Still cultural experts believe that there is a culture of organizational and corporate culture. Not taken into account that these culture associated geologicheskie bases.

As for the media – I suppose (it was shown) here there is one culture – organzation-corporate. The organizational culture must understand the culture vnutrenniy associated with the creation of INFORMACIONNO-journalistic material for future publication. External culture is the replication and distribution of materials.
Literature

1. Адаир Д. Эффективная коммуникация :- / Адаир Д ;- М.;- ЭКСМО;- 2003;- 240 с.

2. Балицька В. Либерализация экономических отношений : социальный аспект:- / Балицька В.//Социальная защита. - 1999. - № 6. - С. 68-76.

3. Батов В.И Виртуальная коммуникация как феномен культуры -/ Батов В.И //Философские науки;- 2008;-№7;- С.98- 107

4. Бондаренко В.І. Проблемы социальных реформ в сфере менеджмента: - / Бондаренко В.І. // Зб. Научных трудов Луганского нац. аграрного ун-ту №60/83.- С. 28-37.

5. Выходец О.М Социальные коммуникации в культуре украинской

організації:- /Выходец А.М./ - Одесса;-Олтех;- 2010;- 285 с.