Economic sciences / 6. Marketing and management

Shamsutdinov R. I.

Kostanay pedagogical college, Kazakhstan

Cand.Econ.Sci. Baranova N. A.

A. Baitursynov Kostanay state university, Kazakhstan

ABOUT MANAGEMENT IN EDUCATIONAL ACTIVITY

In domestic and foreign scientific literature in the field of education, and also to the analysis of various organizational and administrative aspects of educational activity many works are devoted to management problems. However overwhelming number of works on this subject in spite of the fact that their authors formulate the subject declared in research as the analysis of administrative processes, are reduced or to identification of positive results own pedagogical practice with a pronounced empirical and descriptive dominant, or to a superficial explanation of what to consider as management in the educational organizations (thus, as a rule, authors focus the attention only on one of links of educational process - school or higher education institution), to an explanation of sense of categories and the concepts connected with questions of management in education, designing of tables, approximate plans, schedules, schemes, etc.

Management in an education system in works of some modern writers acts as:

- purposeful, systemically organized process of impacts on its structural components and communications between them, providing their integrity and effective realization of functions, its optimum development [1,2];

- scientific the organized management with a peculiar hierarchy: the first level - management of activity of the pedagogical collective, the second - management of activity of pupils [3,4];

- complex of the principles, methods, organizational forms and processing methods of management of the pedagogical systems, directed on increase of efficiency of their functioning and development [5,6].

All analyzed literature connected with management of education, can be conditionally divided into three directions: the first - management of education process (at some authors - training, education, or formation of the personality); the second - management of the educational organizations; the third direction - management of systems (programs, projects) educations.

Management in education is the specific branch of the administrative sciences which has incorporated sources of pedagogic, psychology, sociology of management, management and marketing.  Educational management has the specifics and regularities inherent only in it.  Professional knowledge on management causes understanding by the managers connected with education, three various instruments of management:

-  the organizations, hierarchies of management, the main means here - impact on the person from above by means of motivation, planning, the organization, control, stimulation and so forth;

- cultures of management, i.e. developed and recognized by society, the organization, group of people of values, social norms and installations, features of behavior;

- the market, the market relations, i.e. the relations based on balance of interests of the seller and the buyer.

In Kazakhstan according to the Law RK «About Education» «control of the organizations of education is exercised according to the legislation of the Republic of Kazakhstan, standard rules of activity of the organizations of formation of the corresponding type and the charter of the organization of education on the principles of one-man management and collective nature».

Need of the appeal to a management perspective for education staticizes also that fact that the global transformations which are carried out in Kazakhstan, besides quite obvious positives determined also a number of the crisis phenomena which have mentioned, in essence, all spheres of public life, including management questions. Thus the solution of problems of management in education is a necessary condition of formation and development of a present education system as the social institute adequate to pressing needs of modern society.

Now the wide circulation was gained by work on management improvement in education which organizational basis is the State program of a development of education of the Republic of Kazakhstan for 2011-2020 years. Main objective in the field of management of education is formation of a state and public control system by education. The following was distinguished from the main objectives in this area:

1. Management improvement in education, including introduction of the principles of corporate governance, formation of system of state-private partnership in education.

2. Improvement of system of monitoring of a development of education, including national educational statistics taking into account the international requirements.

Kazakhstan defined education system development as a priority task for ensuring long-term economic development of the republic.  Today the state pays special attention to a development of education as main indicator of human development of the country as our major purpose is an education of Kazakhstan citizens of a new formation and transformation of Kazakhstan into the country with the competitive human capital.

Literature:

1 Budanov V. G., Zhuravlyov V.A. V.A.Upravleniye's Kharitonov educational process in modern conditions: innovations and modeling problems//www.isps.su

2 Bobryshov S. V., Kolosov N. V. Management of educational process as social technology//Messenger SEVKAVGTU. – 1999, No. 1. – P. 73-78

3 Pedagogics: Manual for students of pedagogical educational institutions/V.A. Slastenin, I.F.Isayev, A.I.Mishchenko, E.N.Shiyanov.-M: School Press, 1977.- 432 p.

4 Simonov V.P. Pedagogical management: 50 know-how in the field of management educational processes / Studies. grant. - M., 1997 . - 288 p.

5 Bespalko V.P. Composed pedagogical technology. - M: Pedagogics, 1989. -192 p.

6 Pedagogical management and management of a development of education. Collective monograph / T.M. Baymoldayev, V.I.Bezrukov, I.A.Noskov, N.A.Solovova – Almaty - Samara, 2007. - 466 p.