FEATURES OF E-COMMERCE IN KAZAKHSTAN

Balgabaev Arman , 3th year student of the specialty " 5B050700 - Management" Sh . A.Baitursynov

Irina Morozova , Senior Lecturer , Department of Information Systems

KSU . A.Baitursynov

Modern advances in the development of global information and communication technology (Internet technology) have led to a rapid increase in economic activity, called "e-commerce (commerce)."E-commerce - is not just a trade, based on new information and communication technologies in the Internet. It is a very big part of various business operations. With the help of e-commerce provides the achievement of economic and financial goals set forth in the mission of the firm.

E-Commerce in Kazakhstan did not become yet sufficiently a widespread form of committing acts of purchase and sale and concluding business transactions conducted via the Internet. Currently Kazakhstan lags far behind developed countries in the development and using elements of infrastructure of e-commerce system. Because of the weak national economy Kazakhstan takes a very limited part in the formation of a new economic world order. It is based, as we know, on the latest information technology, the global telecommunications network, the main representative of which is the Internet.

For example, the annual turnover of e-commerce in Kazakhstan in 2012 was around $ 400 million (0.7% of the market), when Kazakhstan had spent in about $ 1.3 billion in foreign online stores. These data were quoted by a member of the board of the Association of Legal Entities "Internet Association of Kazakhstan" Konstantin Gorozhankin at a press conference organized by the" KazPost "in Almaty.

According to the Speaker, there are about 500 online stores in Kazakhstan, the largest of which are the «Air-Astana», «Kazakhtelecom" KTZ, Kcell. Turnover of the first approached $ 35 million, at the same time KTZ reported about one million tickets sold online, and a 6-fold increase in a year.

It was also noted that in the near future, this market segment is expecting an output of major players such as hotel chains, Air Agencies, payment aggregators. However, according to experts, there are two problems which prevent to the development of domestic e-commerce: the closed banks towards to online transactions, and also the absence of the "Law on Electronic Commerce."

In terms of countries where Kazakhstan citizens mostly make purchases it is USA, the leader in this ranking, about 66% of online purchases made by citizens of Kazakhstan there. On the second place - the euro zone.

KazNet audience is actively growing and the number of network users, according to the Ministry of Transport and Communications has exceeded 9 million (59% of the population), which, of course, will be favorably affect the development of e-commerce industry. Also, there is a formation of legal support of e-commerce and the provision of electronic services.

Analytics predetermined average growth of e-commerce in the country at 2-2.5. These data suggest that after 2013, the number of online sales should seriously increased. Achieving the psychologically important level $ 1 billion in e-commerce sales forecast to 2015.

There was adopted a law for the development of e-commerce in July 2011 introducing amendments to some legislative acts on issues of electronic money. Today, the rules of law work, and the first national system of electronic money intended for trading services in the Internet appeared in Kazakhstan market

Fully works the law of RK "On Electronic Document and Digital Signature", created the necessary infrastructure for the using of digital signatures in the key sectors of the economy.A major step in the development of e-commerce may be the implementation of and transition to the using of electronic invoices. Currently, this matter was under by the competent public authorities. Phased implementation of electronic invoicing is expected starting from 2014.

At the initiative of the Ministry of Economic Development and Trade in the current year, there was developed a draft law "On amendments and additions to some legislative acts of the Republic of Kazakhstan on improvement of legislation in the field of e-commerce". However, currently there is still a debate on this bill and about the need of a separate branch of the law of e-commerce.

Thus, e-commerce in Kazakhstan expanding its sphere of influence, but a number of constraints does not yet let us to talk about the high rate of growth of Internet business.