Postgraduate

 Kozhevnikova E.,

Doctor of Agricultural Science, Professor

 Rebezov M.

South Ural State University (National Research University), Russia

BUSINESS PROCESS DESCRIPTION OF COORDINATION OF RECALL OF PRODUCTS WITH SPOILAGE SIGNS

 

One of the criteria of a successful work of food retailing is quality products which reach the customer [1].

The modern interpretation of the quality concept is as follows: "Product quality is a set of product features determining its possibility to meet real and potential needs". So the aim of the quality activity in retailing is to provide the buyer with that level of service and products which the buyer will consider as fair and corresponding with his costs [2].

Before you put the products on the shelf you should make a pre-sale preparation and a grading of the products. Working with defective products is of special importance and gives an estimation of the company performance in whole [1].

Let’s consider the procedure of coordination of recall of products with spoilage signs in the company Distribution Center (DC) (picture 1).

Picture 1 - Process of coordination of recall of products with spoilage signs with the company DC.

After the procedure of recall of defective products from the store (the process outside the dashed line) follows the process (marked with the dashed line) of coordination of recall with the company DC directly.

Process of coordination of recall of spoilage with the DC begins with informing commercial marketing managers (CMM) or commercial management (CM) depending on the fact from what store format a quality claim was received, in case that the products had been received by the company DC directly from the supplier.

If the products had been received from the Federal DC of the company the quality claim is sent for coordination to the Quality Control Department (QCD) of the DC from which the products were received.

A response concerning coordination of recall with the DC or from CM/CMM should enter within 24-72 hours. Then the QCD informs responsible persons of the DC where the spoilage belongs to of the decision and the spoilage is prepared to the recall according to the conditions specified in the bond of indemnity or in the coordination which was received.

Literature

1. Kozhevnikova E., Sorokin A. Principle of quality claim consideration // Quality of products, technologies and education:  files of the VI All-Russian research and practice conference with international participants. – Magnitogorsk: Magnitogorsk State Technical University, 2011. – P. 127-130

2. Huber N., Kozhevnikova E, Kozhemyakina A., Telmanova E. Elaboration of measures for quality assurance on retail trade enterprises // Muammahoy peshrafti ustuvorii istehsoli mahsuloti huroka dar osiyoi markazi – Donishkadai politechniki donishgohi tehniki Tochikiston ba noimi akademik M.Osimi // Problems of sustainable development of food production in Central Asia : files of the international research and practice conference. (31st of May – 1st of June 2013). - Khujand: Osimi Tajik Technical University    2013. – P. 103-107