E.V.Duvanskaya , Zh.V.Gornostaeva , N.A.Dmitrienko
Institute
of service and business (branch) Federal State Budget Educational Institution
of Higher Professional Educational «Don State Technical University»
The nature and concept of the information service
Today, in all countries regardless of the
level of economic and social development is restructuring associated with the
growth of the information sector of the economy and therefore entails
significant social, political and cultural changes in society. A striking
manifestation of this trend is the significant increase in the number of people
employed in the field of information services. Information service – it is
activities to ensure the maintenance of information and processes in society.
For the first time the term «
information service» was introduced in the scientific
revolution in 1989 by the soviet scientist D.I. Blumenau in his book «Information
and information service».
In the information service a long history,
but modern qualities he gained with the advent of powerful computers on the
processing and transfer of information. Currently, under the information
service refers to activities related to the production, processing, storage and
dissemination of information. [1 ]
Modern production is impossible without
information service. In a market economy, independent, independent producers of
goods and services, as well as all those who provide the continuity of the
cycle science - technology - production - distribution - consumption will not
be able to operate successfully in the market, without information. Legally the
term «information» is defined as follows: «The
information - the information (messages, data) regardless of the form of their
presentation» [2].
For business need information on other manufacturers
about potential customers, suppliers of raw materials, components and
technologies , the prices , the situation in the commodity markets and capital
markets , the general economic and political environment , not only in their
own country , but around the world, about long-term trends in the economy , the
prospects for the development of science and technology, etc.
In this regard, information service has
attracted more and more businesses. The information needs of different levels
are rising rapidly, expanding opportunities for information sharing, leading to
the emergence of all new information products - a collection of data generated
by their manufacturers for distribution. Here are the main features of an
information product that is fundamentally different from other commodities
information. First, the information disappears when consumed, and can be used
multiple times. Product retains the information contained therein, regardless
of how many times it has been used. This property information is illustrated by
the well-known parable Shaw If you have an apple and I have an apple and if we
exchange these apples then you and I will remain one apple. And if you have an
idea and I have an idea and we exchange ideas, then each of us will have two ideas.
Second, the information product eventually undergoes a kind of moral
deterioration [3]. Although the information and does not
wear out with use, but it can lose its value to the extent that , as provided
her knowledge ceases to be actual aging process information can last from five
to fifteen years. Third, different consumers of information goods and services
are convenient ways to provide different information, because the consumption
of product information effortless. This is the property of the targeting
information. Incidentally, due to this property as well as the aging property,
the need for product information can never be satisfied forever. In - fourth,
production information, as opposed to the production of material goods is
costly compared to the cost of replication. Copying of any information product
costs are generally much cheaper than producing it.
New information technologies, as opposed to
traditional, involves the supply of information to the user, not only the
product but also the means of access thereto of search, processing,
presentation, etc. These tools allow the user to not only visualize the
contents of a computer file , which is embodied in the product information but
also to obtain information in the amount and format of which correspond exactly
to their needs . Ideally, the means of access to the search and presentation of
information corresponding to the user's needs, wherever it is found. This
possibility is traditionally associated with the concept of an information
service.
With the high level of development of
modern information technology the consumer is able to make a choice between
traditional and non-traditional ways of providing information. For example, in
a library, you can use a manual or an electronic catalog to request copies of
important journal articles or search full-text databases, etc.
Great interest as a technological means of
obtaining information is the Internet. Survey of more than twelve thousand
Europeans in ten countries in Europe by the European branch of the company
" Microsoft " has demonstrated the priority of modern sources of
information: 60% of respondents believe that the Internet is more important
than television , which is trusted only 13.8 %, while the newspaper as a means
of mass media, relying only 9.7 %.
As a global telecommunications system the
Internet is a convenient tool for the rapid exchange of business
correspondence, including the exchange of internal company with branch offices,
with a high degree of reliability and confidentiality.
The development of information services is
changing the rhythm and quality of life, business organization, blurs the
boundaries between the countries.
Literature
1. Molev, M.D. Efficient service sector in
the basic factors of sustainable development in the region : monograph / M.D.
Molev, E.V.Duvanskaya, E.S.Alehina. Mines : HPE «SRSUES», 2009 . –
133 p .
2. The Federal Law «On
Information, Information Technologies and Protection of Information» on
27.07.2006 . ¹ 149- FZ / computer reference and legal system under the
legislation of Russia and Belarus «Consultant Plus»
3 . Blumenau, D.I. Information and
information service . - Leningrad: Nauka, 1989 . -192 p.