Doctor of Economics Simonyan T.V., KnyazevaU.S.

Don State Technical University

Management of social organization through the mechanism of scholarship provision

Growing relevance of studying the problems of education and learning motivation is the result of the close connection of these problems with the socio- economic development of society, as education provides feedback to all spheres of public life. Feeling the social pressure of these subsystems, it, by ordering random effects within its borders, transforms them into stable forms of knowledge about the world as repetitive behaviors of students and forms the traditional system of values of the younger generation, which ultimately creates the possibility of further development of society. In today's rapidly changing and globalizing world, filled by large-scale with information, requiring a constant flow of new knowledge, the role of students is growing. This understanding gives rise to a new attitude to the students as an important resource of the modern Russian state.

The transition to a market economy has caused not only positive but also negative changes in educational services. One of the most serious consequences is reduced motivation to quality knowledge.

The factors forming quality of education include:

¾ external - state management education;

¾ internal - the teaching staff and students, the logistics of the educational process, technology of education and educational work

One of the most important factors in the success of building of the information society in Russia is to develop in students a positive motivation for education. It is necessary to search for new mechanisms of socialization of students, creating the motivation that determines interest and desire to learn. It is important to note that the values, motives, attitudes of students personality should be considered through the prism of their inherent lifestyle and environmental features, with its numerous processes of social and economic changes that affect students as a large social group.

Powerful incentive to successful mastering of an educational program is scholarship. Unfortunately, at the moment the size of the state academic scholarships is such that students have to get a job while studying, which leads to weakening of motivation towards learning. State Academic Scholarship ceased to fulfill its once conceived social purpose - to provide a normal life to a student. Scholarship becomes an element of the incentive scheme as an external way of influence on human motivation.

Figure 1 - Types of scholarship and students coverage getting it (the total number of full-time students, according to MES)

There is a need for understanding the degree of influence of the size of material rewards to motivate student learning; allocation of factors and conditions that underpin learning motivation.

Figure 2 - Formation of the scholarship fund

Figure 2 shows the procedure for forming the scholarship fund of the university, its main tasks include:

1. Motivating students for successful assimilation of basic educational programs.

2. Promoting well-performing NPO pupils, students and doctoral candidates.

3. Protection of socio-economic rights and interests of the NPO pupils, students, graduate and doctoral students.

4. Encourage active participation in educational, scientific, social, artistic and sporting life of the university.

5. Social support NPO pupils, students, graduate and doctoral students in need.

The main objective of the educational institution is to promote the interest to learning so that students aim will become not just getting a diploma but a diploma, which confirms strong and stable knowledge. It is important to avoid a situation of reassessment of priorities, as shown in Figure 3.

Figure 3 — changing of priorities in learning among students

Goals of the students' motivation:

1. Upgrading the system of providing a sholarship.

2. Modernization of the system of extracurricular activities.

3. Introducing the practice of providing mini-grants to implement student projects.

The state's interest "in the creation of" highly qualified specialists are confirmed by the increasing number of the scholarship funds of Russian universities.

In November 2011 the government issued a decree of the Russian Federation № 945 on improving provision of sholarship in public institutions of vocational education, according to which universities received the right to appoint and pay an increased scholarship for achievement in teaching, research, social, cultural, artistic and sports activities (one or more areas), and for achievement in the educational activity is not more than 20 per cent of the increased scholarship fund. The decision on the amount of the scholarship is made by the Academic Council of the university. Existing restrictions (number of receiving a scholarship may not exceed 10 percent of total state receiving an academic scholarship and in case of academic debt or retake the exam (pass) due to valid reason for two consecutive semesters prior to appointment of scholarships, increased shcolarship is not assigned ) allow to get such a scholarships that it can be an incentive for " excellence ." Figure 4 shows the percentage of students receiving a higher state academic scholarship (PGAS) in different directions and the average size according to the criteria in rubles. *

Figure 4 - Structure destination elevated scholarships

Efficient allocation of the scholarship fund is as follows :

- Implementation of the budget for the scholarship fund ;

- Even distribution of the scholarship fund by month ;

- Maximizing the achievement of the stimulating effect - namely, the appointment of the optimum size of scholarships of state academic scholarships , state social grants, etc. , in accordance with regulatory requirements with the largest standard , size and period of appointment of scholarships ;

- improving the quality of education in terms of increasing the number of students receiving the results of the intermediate attestations "good" or "excellent."

Optimization of scholarship is necessary to avoid falling into a situation of " antistimulation " when talking about the relationship between the results and incentives is used an " anticipatory " stimulation.

Growth of state academic scholarship motivates students to improve estimates of intermediate certification .

The sharp increase in the number of students leads to reduction in the size of these scholarships, which in turn dramatically reduces the incentives for the development of educational programs.

Thus, there is a hypothesis that the nature of the scholarship payments are one of the key motivators of self-identification by students themselves as students, which leads to the disclosure of their motivational attitudes and creative opportunities, which leads to higher quality of education.