Cherniy V.M.

 

Adaptation to External Risks of Cereal Exporters

 

In the article the features of the risks of exporting enterprises in the conditions of output of grain to European markets, the directions of adaptation to external risks companies exporting grain.

Keywords: adaptation, external risks, export, grain products, agricultural production.

 

І. Introduction

World economy globalization, a structural change at global markets, political integration processes and other factors have unveiled wide opportunities for Ukraine to engage domestic natural resources in food expansion at foreign markets. The given conditions of foreign and domestic factors effect give rise to the necessity of foreign-trade export-oriented adaptation of domestic agricultural production as an important resource that provides for the economic safety of the country. The process of agricultural products export development is led by grain crops that occupy one of the leading places at global food markets due to their high quality and well-balanced price. Yet, in terms of integration of Ukraine in the European society, export-oriented companies face a number of external risks that reduce export potential of foreign-trade companies and threaten their profitability. In such conditions, the search for the directions and trends of adaptation of grain crops export to external risks is a relevant problem of the economic safety of the country.

The researchers of problems faced by domestic exporters of agricultural products regarding their adaptation to risks and threats, also born by the European integration processes, note the need to improve the effective legislation of Ukraine on quality of grain crops production quality. These aspects have been presented in the works of Humeniuk H.D., Kaitanskyi I.S., Moroz N.V., Rozputenko I.V., Slyva Yu.V., Stoliarchuk P.H., Scherbyna S.V. and others.

At the same time, the above-said research lacks specific trends of adaptation to foreign risks for companies exporting grain crops after signing of the Economic Section of the EU Association Agreement between Ukraine and the European Union on June 27, 2014, containing Section IV "Trade and Trade-Related Matters" regulating simplified procedures of foreign-trade relations between the parties.

 

ІІ. Defining the problem. The aim of this article is to analyze the characteristic peculiarities of prospects and risks of grain crop exporters in the terms of entering European markets. The task of this article is to determine trends of adaptation to external risks of grain crop exporters. Achievement of the specified aim and task shall be fulfilled by means of applying such methods as analysis and synthesis (when determining conditions and factors of development of foreign-economic activities of agricultural companies), deduction method (when developing recommendations on adaptation) and extrapolation (when forecasting indices of development of foreign-economic activities of grain crop exporters).

 

ІІІ. Results. The factors that establish external risks of Ukrainian agricultural export growth, according to Kaitanskyi I.S., are: enhancement of international competition and growth of state support of its export in the leading foreign countries; complicated terms of entry to global markets due to protectionist measures applied by other countries; low competitiveness of a major part of the Ukrainian agricultural products; underdevelopment of certification systems and export product control quality systems; absence of experience and special knowledge regarding entry to global markets, low level of marketing activity, absence of coordinated actions at state level; severance of traditional productive and cooperative ties with companies of countries in various regions; low level of cooperation with developing countries; and poor investment into export-oriented projects [1, page 172].

Considering all of the above-said, we believe that the main risk of grain crop exporters is quality and cost of products, which are interdependent factors. On our opinion, quality of products and safety of their production, storage, transportation and sale are the main factor comprising the risks at entry of Ukrainian grain crops to foreign markets, especially the EU markets.

Agricultural products [2] are one of the key positions in the foreign-trade turnover of Ukraine which made USD 140.3 billion according to the results of 2013. Compared to 2013, in 2014 foreign-trade turnover between Ukraine and the EU countries grew by 2.5% (or $156.6 billion) and made up $6.473 billion. Positive balance grew 2.1 times and made up $1.918 billion. The share of the EU countries in the foreign-trade turnover between the EU and Ukraine is distributed as follows: Spain – 14.3%, Netherlands – 13%, Poland – 12.8%, Italy – 11.2%, Germany – 10.6%, France – 8 1%, Great Britain – 4.5%, Belgium – 4.7%, Portugal – 3.2%, Hungary – 3%, Romania – 2.3%, Lithuania – 2.2%, Greece – 1.9%. Also, it should be noted that the export of Ukrainian agricultural products to the EU countries in 2014 made up $4.196 billion, which is 16% (or almost $580 million) more than in 2013. At the same time, import reduced by 15.7% (or $423.4 billion) and made up $2.277 billion [3].

Besides the EU market, WTO membership of Ukraine acquired in 2008 opened access of domestic agricultural product complex to great opportunities to enter the unified European market, but these prospects cannot be implemented fully due to non-conformity of the national system of technical and sanitary regulation of food products with requirements introduced in the European Union [4, page 127]. Due to adaptation of the domestic regulation system, the agricultural complex of Ukraine could acquire the following positive consequences in case the signed Economic EU Association Agreement enters into force:

1) Ukrainian manufacturers of agricultural food products shall be able to export products to one of the largest and most solvent markets of the world. The indices of agricultural product export shall grow significantly, as the EU would cancel import fees for 83% of domestic agricultural products after signing of the agreement. Today, over one third of the foreign-trade turnover of Ukraine is covered by the European Union;

2) the EU Association Agreement shall facilitate investments into the agricultural complex of Ukraine. Namely, the investments into the development of the agricultural market, renewal of irrigation systems, bio-fuel production, agricultural machine-building, cattle breeding and food industry will grow;

3) signing of the EU Association Agreement shall facilitate the increase of competitiveness of the agricultural sector, growth of labor efficiency and resolution of social problems in the rural area [5].

Meanwhile, to fulfill this potential provided for Ukraine by the EU Association Agreement, the agricultural manufacturers have to resolve the task of adhering to the EU requirements regarding quality and safety of agricultural products. It should be noted that, among the agricultural products eligible for export to the EU markets, grain crops occupy the first place and are a strategic export product of the Ukrainian agricultural sector influencing the economic safety of the country in full. That’s why the risks present in the export of this product could be, first of all, minimized within the frameworks of ensuring standardization of grain crop production. Adaptation of this product to the EU requirements is a key factor to increase export potential and maintain competitive pricing policy at other foreign markets.

It should also be noted that lately Ukraine has been performing active work in the sphere of adaptation and aligning national standards with international ones. At the same time, the level of conformity of several national standards with the EU legislation is insufficient (for instance, state standard DSTU 3768:2004 "Wheat. Technical Conditions" does not conform to requirements determined by respective European technical regulations and Regulation (EU) No. 1881/2006 of December 19, 2006, which established requirements regarding maximal acceptable levels of certain pollutants in grain crops [6], and Regulation (EU) No. 687/2008 of July 18, 2008, establishing procedures for acceptance of grain crops by intervention agencies and methods of grain quality assessment [7]).

Considering the matter of safety and quality of grain crops, one should stop and take a look at the problem of using genetically modified organisms (hereinafter referred to as "GMO") in the process of grain crop production. GMO are more and more often used in Ukraine. Yet, the world does not provide any univalent approach to this matter: on the one hand, products with genetic mutations have already acquired the necessary signs and features in laboratory conditions which crop breeders have tried to achieve for decades and even centuries (increased crop capacity, draught and pest resistance, high content of useful components); on the other hand, scientists still have no uniform opinion about physiological consequences of consumption of such products. States also have different opinions regarding this matter, as the usage of GMO could ensure leadership at the global food market. There are the American position (positive attitude to GMO use in agricultural products and food products) and the European position (negative attitude, restriction of GMO use in the specified products, special marking etc.) [8].

Regarding requirements to genetically modified grain crops, in 2007 the Law of Ukraine "On State System of Bio-Safety at Creation, Testing, Transportation and Use of Genetically Modified Organisms" of May 31, 2007, No. 1103-IV [9] was adopted, establishing general principles of GMO treatment and meeting the EU legislation in general. This law permits usage, industrial production and introduction of GMO into circulation, as well as products made with the use of GMO, only after state registration. The procedure of state registration of GMO-sources of food products, as well as food products, cosmetics and medicines containing such organisms or obtained with their usage, is established by Resolution No. 114 of the Cabinet of Ministers of Ukraine of February 18, 2009 [10].

Informing consumers about the content of GMO in products shall be performed according to Resolution No. 468 of the Cabinet of Ministers of Ukraine "On Approval of Procedure of Labeling Food Products Containing Genetically Modified Organisms or Produced with Their Use and Being Put into Circulation" of May 3, 2009 [11]. This Resolution stipulates that labeling of food products containing genetically modified organisms in the amount of over 0.9% or produced of agricultural products containing over 0.9% of genetically modified organisms shall be performed by their manufacturer (supplier) with specification of respective information on the label [12, page 203].

The specified basic regulatory legal acts create a platform for adaptation of product quality of domestic grain crops. Considering the incredible capacity of the EU market, following the given and other trends would provide for prospects for penetration of domestic trade companies into the given market, facilitated by implementation of the EU Association Agreement signed between Ukraine and the European Union.

Meanwhile, in the text of the Agreement, the main restrictive instrument in agricultural trade is the tariff quotes which ensure duty-free access of goods to the markets of the EU countries. It should be noted that all free-trade zones created between the EU and other countries and country groups contain provisions concerning agriculture. At that, regulation of trade in the most sensitive agricultural goods by the European Union, where protection of national manufacturers from import increase is a top priority task when free-trade zones are established, shall be performed at the expense of the following:

– exclusion of such goods from tariff offer;

– deferred liabilities on reduction of tariffs till the transition period deadline;

– establishment of tariff quotas;

– taking special protective measures [13, page 101].

The task of the Ukrainian State and trade companies specifically includes establishment of a system to overcome the specified mechanisms of the EU market import restrictions.

Increasing the quality of grain crops, it is necessary to regulate those quality indices which would demonstrate its consumption value, specify and clarify requirements to quality considering its further target use. The number of indices for an objective quality assessment being standardized should be optimal, be substantiated in terms of science and practice, have normative basis and reflect the main properties of products. With the help of the complex standardization method, it could be possible to ensure a systematic approach to increasing the quality of finished products. Low efficiency of out-of-date and obsolete interstate and regulatory documents restrains the introduction of new technologies, use of top quality elite and original seed material, quality of grain production and application of other material and technical resources. That’s why we need research, analysis of grain quality indices in terms of improvement of regulatory basis for high-quality grain crops to ensure domestic needs of the state and transform Ukraine from a grain importer to a grain exporter [14, page 112].

As reported by researchers, the quality of Ukrainian wheat varieties meets all the requirements set by all the above-mentioned standards. Such wheat could easily satisfy the most demanding consumers of European and global market in terms of various quality indices. Notwithstanding the high potential capabilities of Ukrainian varieties, the quality of actually grown wheat is much lower. Among all varieties grown in the territory of Ukraine lately, about 30% of varieties are strong wheat, and about 40% are valuable wheat. Albumen content in strong wheat is over 14% and gluten content – over 28%, for valuable wheat – 13% and 25% respectively. In production terms, varieties don’t often implement their characteristics due to a number of objective reasons: failure to adhere to the growing technology, insufficiency and non-balance of micro- and macro-elements, essential damage by pests and diseases etc. To improve this situation, additional financial expenses are necessary [14, page 113].

For example, we could show the data presented by N. V. Moroz regarding competitive quality of Ukrainian wheat compared to French wheat (Tables 1 and 2).

So, it would be expedient to say that the EU standard contains three indices, just like the domestic standard, namely: albumen content, falling number and grain unit. The difference in these indices is allowed to be deemed unimportant. Yet, there is a difference in albumen content. The French standard contains a dominating index acknowledged globally: wheat strength (W). Ukraine replaces it with three other indices: gluten quality group, gluten content and GDI index (gluten deformation index) which are less known across the globe, are not acknowledged and never used anywhere except for the CIS countries.

 

Table 1

Requirements to quality of wheat according to state standard DSTU 3768:2009 [14, page 113]

Class

Protein content, no less than,%

Crude gluten content, no less than,%

Group by gluten quality

Units of GDI

Falling number, over, seconds

Grain unit, no less than, g/l

14.0

28

І-ІІ

45-100

220

760

12.5

23

І-ІІ

45-100

180

740

11.0

18

І-ІІ

45-100

150

730

4B

12.5

Not specified

Not specified

Not specified

150

710

5B

11.0

Not specified

Not specified

Not specified

130

710

6

Not specified

Not specified

Not specified

Not specified

Not specified

Not specified

 

Table 2

Requirements to quality of bread-making wheat in France [14, page 113]

Class

Albumen content,%

Flour strength, W

Falling number, seconds

Grain unit, kg/gl

Е (extra)

=,> 12

=,> 250

=,> 220

=,> 76

1

12.5-11,5

250-160

=,> 220

=,> 76

2

11.5-10.5

Specification under contract

=,> 180

=,> 76

< 10.5

Not specified

Not specified

=,> 74

3b

< 10.5

Not specified

Not specified

< 74

 

So we agree with the opinions of such researchers as Moroz N.V. and Stoliarchuk P.H. who believe that the index of wheat strength (W) is mandatory for the assessment of wheat quality, and it is expedient to introduce it in the domestic standards as it would allow Ukraine to enter the international market and become competitive in the grain crop sector. Also, in this wheat strength index it would be important to approve quality classes [14, pages 113 – 114].

Despite the high quality of domestic grain crops, for the purposes of adaptation to external risks at the EU market, the domestic manufacturers need to do the following:

– to revise harmonized standards effective in Ukraine, as many of the international standards approved as national in the past have already been abolished and replaced;

– out of currently effective ISO standards, to choose those not harmonized yet (there are 24 of them) and study the expediency of their approval as national standards;

– to revise and choose standards of the Codex Alimentarius Commission (CAC) for their introduction in Ukraine, as well as standards of the International Plant Protection Convention (IPPC), International Scientific and Technological Association of Cereals (ІСС), determined at international level (standards, recommendations, guidance on hygienic and sanitary requirements, control methods, glossaries, methods of pest fighting, cereal growing technology etc.); to monitor and track approval of new and abolishment of old standards of international organizations and make decisions on expediency of their use in Ukraine; when planning development of national standards, priority should be given to introduction of international and regional standards as the procedure of development of harmonized standards is much simpler and twice as cheaper than development of a national standard [15, page 310].

 

IV. Conclusions. Thus, adaptation to external risks of grain crop exporters means adherence to production and sanitary norms established for grain products. It should be noted that the economic and food safety of the EU is oriented at two main trends: 1) food safety; 2) import limitation. That’s why, for Ukrainian exporters, food safety is a system of production norms and standards laid out in regulative acts of the EU, a lot of which are implemented in the national legislation of Ukraine. The second trend of economic and food safety of the EU for the Ukrainian grain exporters is ensured by the validity of the Association Agreement signed between Ukraine and the EU. At the same time, despite the relatively high quality of domestic grain crops, external risks for trade exporters are minimized due to the introduction of the specified standards, which would increase competitiveness of grain crops as well as products of their processing at the EU market and other promising foreign-trade markets.

 

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