The evaluation of marketing postal-office in Aktobe

Basshieva Zhangul Kutzhankizi

Supervisor of University Zhubanov

Aymagambetova Zhuldyz Kozhaevna

Master’s of degree University Zhubanov

Nowadays,the sector of service is developed intensively,and formed their new types of services.Between them,trade-mediation,informative advice,tourist,bank ,transmission courier services ENS – Kazpost.Kaspoost provides wide range of the following postal services including:

The economy of every country depends on postal services,small business,a hotel business,bunk orders.So,to make Enterprise politics and strategy in service sector.

The marketing plays the main role in making Enterprise politics and strategy in service sector.

The aim of the marketing do raise a position of advantageous ways of recycling postal services in Kazakhstan.Because,marketing is the one of the available technology which will developed qualities of postal services and postal corporation.For rating usage of marketing service in post-offices,we analyzed whole actions and services of Kazpost in Aktobe.

All reasons and local villages are using following postal services:They are:postal letters,messages,parels and deliver and receive packages parcels,courier services.Financial services,(receive deposit,work with private and legal persons,cashing operations,transfer operations,to deliver and collect banknotes and values.To pay pensions and salares,relifs,communal payments,collect taxes,to deliver messages,to make contract with other insurance companies.

According the rates of equipments migrate services of Kazpost is great.According to the analysis of Payment terms to receive communal payment is lower man other companies.Nowadays,a lot of banks of KZ are using Call-Centres,Internet Bank, using the equipments.

Chart-1.Delivering products by transport 2009-2012 years.

Transport in Kazakhstan	Percent in 2009	Percent in 2010	Percent in 2011	Percent in 2012
Railway	11,6	12,2	12,3	12,4
Auto transport	78.4	78,2	78,5	78,5
Airtransport	10	9.6	9,2	9,2
All of them	100	100	100	100

As you see from the chart most of the transport services are migrated by transports.

Migrating by transport channels are well developed,besides the sub-instructure system is made for transport opportunities.That’s why,to migrate by transport is high.The advantages of payment services are quality of the service,quickness,without queue.One of the main payments are fax,communal payments,credit payments.Most of the competitors situated in a convenient place and their design templates are attractive.

Today,Kazpost services is leadership than other banks.Especially,it is conveniently to pensioners.However,we must considerate developing of informational system.So,it is important how to make a qualitative cash point branches.

Our society among the regions,produced money transfers in traditional way and International financial system are realising international electronical exchanges for realizing international postal transfers,Kazpost is engaged with 17 countries.They are:Russian Federation,Moldovia,Ukraine,Canada,Uzbekstan,Kirgistan,Estonia,Turkmenstan,Armenia.

‘’Express post’’ can make money transfers through the EURO and the USA dollars,without bank accountant.The operation can lasts 10 minutes.The payment for service will be 2%.These postal services are more comfortable for clients.From the analyse of marketing the assortiments of the Kazpost services are being widely.

Nowadays,delegates of International organizations are the main competitors of Kazpost DH.For the rules the category of express –post includes quick documents,technical equipments.

The users of express-post are Kazakhstan enterprisers,international compaies,state management,medical organizations,international organizations.

In our opinion,we have to do works:

-To send a post office at low rates,without having to call a courier,the customer have to himself should come and take advantage of the service;

-After the adoption of the order courier himself fill this blank;

-Check the informational status and the departure of service,check the timetable of planes;

Giving information about the administration of goods.

Analyse of service SWOT:

Advantages: Expand the post-office with all countries. -On finance service of agencies assortiments. -EMS isn’t competitive assessments.The higher percentage of marketing post-office. -To supports of the government.	Disadvantages: To divide of mechanism -Analyse clients of base and not the administration of segment. -Don’t use marketing strategies. -To lowering quality services -Sometimes lowering of services.
Opportunities: Saving the standard operation of services -To compare with other competition services,we suggest lower mark and make through the image. -To build a base of corporate for clients. -To use the advertising services of company.	Dangerous: -Many of similar services of competitors. -Lost of customer confidence Don’t use informational,innovational technologies.

The utilities of Aktobe and other payment services provides to improve,we offer the following categories.

1.Communal service,customer and other communal payment.For example: through the internet,cash,payment terminals.

2.Through the mobile phones,wemust improve the quality of payment terminals and cashiers.

3.To make applications of payment.

Analysis the organizations group services,EMS service to send is goods without couriers.Determine the lise of cycle couriers service,this is a performance grouping works.To send service EMS,we considering the following problem should be solved:

-use the new projects and an industrial-innovational programs,includes developing agricultural industry,spending the new programms,they are get deposit for agricultural industrial businessman.

To open the post-office and growing others.

To spend these programs,we get big of finance and developing opportunities.

-Through the program of Kazpost quality spend the public documents of clients developing the main segmentation of marketing.

-Don’t use the segmentation of growing evaluation methods,and we have to spend of finance.

We have to do the following service of post-office.To make available public services.For example:In Japany is growing up assortiments of postal-office services.Use these practice to send the service it.Advantages of these practice all of the clients services assures buying and popular the marks.

Through the internet of service growing the opportunities the 1^st of all the last clients service to send about it.Exchange the informational works and keep the time,the 2^nd of all informational to make the connection to do the payment works.

Пайдаланылған әдебиеттер:

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