Philosophy Doctor in Economic Science

Lukyanova Yelena Yurievna

Yalta, Crimea

NOWADAYS IT-SUPPORT FOR TOURISTIC SERVICE MODERN DEVELOPMENT IN CRIMEA

Nowadays touristic business economic units’ competitiveness must be based on IT-technologies; it provides higher level of market strategy and tactics flexibility and faster feedback on clients’ demands. IT-support is needed to be linked to all phases from startups, VOC and process approaches applying and excursion design to financial result analysis and business activity evaluation.

SPSS, Parus-Analitika, S.M.A.R.T., Galaktika Business Intelligence, KonSi Sales Expert, MySAP CRM are most suitable for touristic aim and tasks setting phase in Crimea terms.

MindJet MindManager, PersonalBrain, Explain, CmapTools, NovaMind, The Brain, XMind, MindNode, Mindomo, FreeMind are most effective for received data and other specific information, cause and effect linkages, processes graphical description and visualization, systematization with mental cards illustrations.

Google Maps, Navitel Navigator, CityGuide, Sygic, Progorod can be used for tours and excursions routes mapping to choose optimal line between all the places of interest in accordance to roads quality, allowed speed, time, excursion theme and logic.

The next tour making important point is to choose correct literary, statistic and pragmatic sources connected to national and regional history, economics, and culture in specific area which is planned to be visited. Modern online search services (Google, Yandex, Yahoo, Baidu, Bing, Ask, AOL) and libraries (Crimean republic scientific library named after I. Franko (www.franco.crimealib.ru), Russian state library (www.rsl.ru), National library of Ukraine named after V. I. Vernadsky (www.nbuv.gov.ua), British national library (www.bl.uk) and others) are the most effective for this purpose achievement.

The books or any other informational data which can not be find in online search services and libraries can be suggested by online book sellers such as www.ozon.ru, www.amazon.com and some others, tour designer browses list of contents there, make an order in accordance to site rules and buy booked source.

The next tour design phase is applied information systematization. There can be used usual programs for text and data (Microsoft Word, WordPad) and tables (Microsoft Excel), also special ones for translation, text correction, comparative and content analysis (AlchemyAPI, Expert System S.p.A., General Architecture for Text Engineering (GATE), Modular Audio Recognition Framework, MontyLingua, Natural Language Toolkit (NLTK), Alibi, Concorde, Recode, Ventile, Vocable, Multirans, ForceMem, ABBYY Lingvo, MS Word, Ispell, Aspell, Myspell, PROMT, Socrat, etc.).

Very effective tools are video, audio, photographs and different schemes fragments that enrich excursions and tours, make them more interesting. Ocenaudio, Audacity, Wavosaur, Capriccio, Audiops Audio Pitch And Shift, Free Audio Editor, Martin Pesch mp3DirectCut, Smasher, Wave Editor can be applied for audio files selection and editing, Windows Movie Maker, Avidemux, ZS4 Video Editor, Sony Vegas Pro, VideoPad Video Editor, Movavi Video Editor, Lightworks, Adobe Premiere Pro, VSDC Free Video Editor, Pinnacle Studio, Corel VideoStudio Pro, Avid Media Composer, Edius for video ones, Photoshop, Paint.NET Picasa, Inkscape, The Gimp, PhotoScape, Photo! Editor, PhotoFiltre, Artweaver for pictures and Microsoft PowerPoint, PhotoStage Slideshow for slideshows .

Museum expositions and other places of interest can be previously studied with their Internet sites. There are often suggested virtual tours, descriptions and other useful information. It can be Bakhchisaray Khan Palace (www.handvorec.ru), Livadia Palace (www.livadia-palace.crimea.com), Alupka Palace (www.worontsovpalace.org), Chekhov house in Yalta (www.chekhov-yalta.org) and others.

When all data received on phases given above are systematized for faster information search (on final tour design process phases) can be used file-managers programs as Total Commander and others.

Microsoft Excel can be applied for tour cost and prices calculation.

Nowadays tour designer must make tour test having all electronic form information in laptop, or tablet, or phone with mobile and Internet communications, GPS-navigator, also check route trackers and monitors devices functioning.

After successful test tour designer corrects tour text, table, route scheme and portfolio with pictures, audio and video files, makes timing.

Recommendations given above permit to optimize economic unit activities improve tour forming, rendering and assessment, react rapidly to demand changes, progress with competitive potential, make touristic business economic unit adequate to modern international standards requirements.