Andrii Galkin PhD, Ievgen Litomin

Transport systems and logistics Department O. M. Beketov National University of Urban Economy in Kharkiv, Ukraine

 

STUDYING OF HUMAN FACTOR IN LOGISTICS

 

The functioning of any logistics system without very weighty human intervention is not possible. Moreover, a human is the organizer and designer of material flows’ promotion systems, executor and end user. At the same time, the advanced logistics’ technologies, designed and operated with poor attention to the human factor. Necessity for taking into account the human factor caused of urban life support and other territorial systems of higher levels [1].

Production delivery to consumption sphere is one of the important trade functions that take place in commercial companies. Rational management is important in goods distribution processes. Logistics tools are effecting on distribution delivery mechanism choice for different cities.

Continues increasing of requirements for logistics services lead to taking into account human factor. Consumer’s tastes, preferences, experience, income, cost structure may effect on end-user demand in the retail facilities and consequently affect the technology of inventory management, supplies and other logistic functions and costs.

In such circumstances, actual is to determine regularities of the logistics system parameters’ impact and their component on the functional states of humans – members of the system, and vice versa – the human factor (functional state) influence on performance of logistics system.

Methods of studying of human is divided into three main approaches [3,5]: observation, interviews and experiment.

The methods of «observation» consist mainly of surveillance after human’s in various situations. Observations can be made with the help of cameras or other fixing devices of various uses. The method of «interview» is used by using personal interviewer, and through surveys and other methods. «Interview» is effective for collecting information based on a large sample of consumers when respondents are asked questions and their responses are recorded. The surveys are conducted by phone, mail, Internet or in person. The method of «experiment» is an attempt to understand relationships of manipulations with independent variables in order to determine their influence on purchasing behavior.

The main disadvantage of these methods is subjective information in the answers of respondents. It is expressed in their thinking in a certain period of time and does not reflect the real processes that are going on in the body. In such circumstances evaluation of the trade service will be different in each study and subsequently will cause errors and inconsistencies of experimental data. Data obtained in such way are always in doubt.

The state of the person is possible to evaluate on the basis of methods of assessing psychological and physiological components of the regulation of homeostasis. The first group includes packages of methods of psychological diagnosis [4, 5]. Second group includes packages of psychophysiological methods of functional and reflex diagnostics on biologically active areas [1, 6, 7].

Test methods allow to get quantitative descriptions of processes that do not correlate to the physiological characteristics of the tested person [4, 5]. They are defined as the ratio of the duration of the tests performed and the number of errors made. With the help of the usage of the test methods it is possible to determine energy consumption in different periods of making purchases. However, the usage of only test methods for the assessment of the human condition and the degree of fatigue is inadequate.

The use of modern methods (electrocardiography, electroencephalography, skin and galvanic response, oculography and others) and special readout equipment, and logistics system’s performance on-line analysis, is it possible to identify these regularities [2].

The use of medical devices in the assessment of the functional state of workers will determine their impact on the effectiveness of logistics system. These actions will help to improve the efficiency of such ergonomic systems as: "Driver-Vehicle-Environment-Road", "electric car-driver-warehouse (store) management-system", "buyer-retailer system control- trading environment", etc.

Research in this sphere will help to form recommendations for improving customers’ service and staff’s working conditions, logistics decisions and other human functioning.

 

Refferences

1. Shiwu L., Linhong W., Zhifa Y., Bingkui J., Feiyan Q. and Zhongkai Y., (2011) An active driver fatigue identification technique using multiple physiological features. Mechatronic Science, Electric Engineering and Computer (MEC), III International Conference, pp. 733-737, 19-22 Aug. 2011.

2. Andreassi, J. (2007) Psychophysiology: Human Behavior And Physiological Response. In Psychophysiology: Human Behaviour & Physiology Response. –  Lawrence Erlbaum, p. 538

3. Ëþáèìîâà, Í.Ã. Ïîâåäåíèå ïîòðåáèòåëÿ / Í.Ã. Ëþáèìîâà. – Âëàäèâîñòîê: ÄÂÃÓ, 2004. – 353 ñ.

4. Neuman, W. L. (2007). Basics of Social Research: Quantitative and Qualitative Approaches (2nd ed.) Boston: Allyn and Bacon;

5. Martin, D. W. (2008). Doing Psychology Experiments (7th ed.). Belmont, CA: Wadsworth/Cengage;

6. Gyulyev, N. and Dolia V. (2012) Temperament effects on functional status in the driver congestion. Eastern-European Journal of Enterprise Technologies, vol. 2, no. 3 (56), pp. 39-41. Available at: http://journals.uran.ua/eejet/article/view/3691 [Accessed: 17 Feb 2015].

7. Afanasieva, I., Shutenko, L., Shpachuk, B, Vakulenko, K. (2010) Detection of information effect of a psychoemotional state of the driver. Eastern-European Journal of Enterprise Technologies, vol. 2, no. 3 (44), pp. 23-25.