Essence and features of innovative activity of the
enterprise
Antonina Shalenko, NUFT, Ukraine
Innovation management at an enterprise can be defined as activity that
involves the planning, organization, management, motivation and control of the
object of management by developing and applying a system of strategies
(selected depending on the existing innovation potential of the enterprise and
the factors of the external environment), and aimed at Achievement of the set goal.
Under the object of innovation management at the enterprise level should be
understood economic resources (monetary, property, labor), which directly
participate in innovation activities. As for the subjects of innovation
management, it is necessary to allocate them at the state level in the person
of representatives of legislative and executive power and at the level of the
enterprise represented by the enterprise management apparatus and its
functional units. Innovation management is divided into such spheres that cover
the whole process from the emergence of the idea and to its commercialization
(widespread).
The main areas of the innovation management system are subsystems:
managing the process of creating innovations, managing creative potential,
psychological aspects of innovation, managing the system to meet the needs of
the consumer.
The main areas of the enterprise innovation management system are:
Managing the process of creating innovations (creating teams for the
development of specific topics, personnel management in the scientific field,
creating the necessary base of research work).
Management of the creative potential of the team (creation of a system for
the search, selection, processing and dissemination of new knowledge
information, market research methods market research, methods of stimulating
creative initiative, cooperation of employees, system of direct and feedback
communications, organization of work and coordination of innovators).
Management of development of innovations (selection of innovations,
technical and economic substantiation of innovations, development of tasks and
objectives of subdivisions and individual employees, organization of resource
support, retraining, training of employees, organization of new workplaces,
organizational preparation of production, assessment of the effectiveness of
innovations).
Management of social and psychological aspects of innovations
(socio-economic substantiation of novelties, harmonization of social
expectations from innovations, leadership and authority of initiators of
innovations, psychological training of the employee, moral stimulation and
creation of a positive image of innovators, adaptation of innovations to the
socio-psychological traditions of the collective).
Management of the system of satisfying the needs of the consumer
(development of marketing programs of innovation, the formation of a portfolio
of innovations of enterprises should take place taking into account the
requirements of the market, and not from the capabilities of enterprises;
continuous study of the market: the tastes and needs of potential consumers of
innovation, taking into account demographic, social, economic and environmental
factors. Management of the process of finding innovations in the enterprise due
to increased requirements of consumers to existing goods, the intensification
of competition between manufacturers that spo It gives them the opportunity to
update the range and improve the quality of the products produced. In this
direction, more attention is paid to the expansion of scientific research, the
creation of specialized research and development departments).
The management of the creative potential of the enterprise team covers the
organization of work both in the scientific sphere and in the production team.
The main driving force in the innovation process is the person as a carrier of
intellectual property. Therefore, the creation of appropriate conditions for
the implementation of creative potential of each employee is the basis for
building a sustainable organizational formation. Also, when creating the
conditions for the implementation of creative potential, it is necessary to
direct it towards the achievement of certain system-wide goals. The creative
potential of the team, its ability to perceive innovation depends on the level
of qualification, education, culture of the personnel of the organization, as
well as on the experience of implementing the previous 6 innovations.
Realization of creative potential in the system of innovative management is
closely connected with information provision. In modern conditions information
becomes one of the instruments of dynamic development, it is the basis for
making informed decisions.
Scientific supervisor: L. Vlasenko