Essence and features of innovative activity of the enterprise
Antonina Shalenko, NUFT, Ukraine
Innovation management at an enterprise can be defined as activity that involves the planning, organization, management, motivation and control of the object of management by developing and applying a system of strategies (selected depending on the existing innovation potential of the enterprise and the factors of the external environment), and aimed at Achievement of the set goal.
Under the object of innovation management at the enterprise level should be understood economic resources (monetary, property, labor), which directly participate in innovation activities. As for the subjects of innovation management, it is necessary to allocate them at the state level in the person of representatives of legislative and executive power and at the level of the enterprise represented by the enterprise management apparatus and its functional units. Innovation management is divided into such spheres that cover the whole process from the emergence of the idea and to its commercialization (widespread).
The main areas of the innovation management system are subsystems: managing the process of creating innovations, managing creative potential, psychological aspects of innovation, managing the system to meet the needs of the consumer.
The main areas of the enterprise innovation management system are:
Managing the process of creating innovations (creating teams for the development of specific topics, personnel management in the scientific field, creating the necessary base of research work).
Management of the creative potential of the team (creation of a system for the search, selection, processing and dissemination of new knowledge information, market research methods market research, methods of stimulating creative initiative, cooperation of employees, system of direct and feedback communications, organization of work and coordination of innovators).
Management of development of innovations (selection of innovations, technical and economic substantiation of innovations, development of tasks and objectives of subdivisions and individual employees, organization of resource support, retraining, training of employees, organization of new workplaces, organizational preparation of production, assessment of the effectiveness of innovations).
Management of social and psychological aspects of innovations (socio-economic substantiation of novelties, harmonization of social expectations from innovations, leadership and authority of initiators of innovations, psychological training of the employee, moral stimulation and creation of a positive image of innovators, adaptation of innovations to the socio-psychological traditions of the collective).
Management of the system of satisfying the needs of the consumer (development of marketing programs of innovation, the formation of a portfolio of innovations of enterprises should take place taking into account the requirements of the market, and not from the capabilities of enterprises; continuous study of the market: the tastes and needs of potential consumers of innovation, taking into account demographic, social, economic and environmental factors. Management of the process of finding innovations in the enterprise due to increased requirements of consumers to existing goods, the intensification of competition between manufacturers that spo It gives them the opportunity to update the range and improve the quality of the products produced. In this direction, more attention is paid to the expansion of scientific research, the creation of specialized research and development departments).
The management of the creative potential of the enterprise team covers the organization of work both in the scientific sphere and in the production team. The main driving force in the innovation process is the person as a carrier of intellectual property. Therefore, the creation of appropriate conditions for the implementation of creative potential of each employee is the basis for building a sustainable organizational formation. Also, when creating the conditions for the implementation of creative potential, it is necessary to direct it towards the achievement of certain system-wide goals. The creative potential of the team, its ability to perceive innovation depends on the level of qualification, education, culture of the personnel of the organization, as well as on the experience of implementing the previous 6 innovations. Realization of creative potential in the system of innovative management is closely connected with information provision. In modern conditions information becomes one of the instruments of dynamic development, it is the basis for making informed decisions.
Scientific supervisor: L. Vlasenko